Beer (Beer) is a kind of alcoholic beverage brewed with wheat malt and barley malt as the main raw material, and add hops, after liquid pasteurization and saccharification, and then after liquid fermentation. Below I bring you 2022 beer marketing promotion campaign program, I hope you like it!
2022 Beer Marketing and Promotion Activity Program 1
I. Activity Name:
____ Beer Culture Festival
II. Activity Slogan:
Passionate Summer, Happy Enjoyment
II. p>
____
Fourth, the purpose of the event:
The use of beer culture festival of the reason, open the first beer culture festival, the formation of news facts for the local media publicity and reporting, to maximize the attraction of eyeballs. Enhance the project's local visibility and social influence, stimulate the attention of potential customers, and promote the overall sales of the project. By participating in the Grand Beer Festival, the customers can enjoy the psychological satisfaction of choosing ___ City Garden and establish their loyalty to the ___ real estate brand. Through the Grand Beer Festival activities, the ___ brand and local consumers closer to the heart of the distance between the brand to enhance the brand affinity.
V. Activity content:
Cultural performances; invite professional performing arts organizations to perform variety activities. Cold food barbecue; the event specifications to enhance, so that participants feel hand in hand ___ times the honor. Prize quiz; interactive communication, enhance the activities of the participatory, so that the activities of the scene more enthusiastic. Albatross; celebrities sing and interact with the audience to enhance the intimacy of the event and win the mass base. Beer Drinking Contest: Through the beer drinking contest, to enhance the participation of the activities, fun, and the formation of interaction with the audience on the scene, the activities will be pushed to the climax.
VI. Highlights:
The grand opening ceremony triggered the summer passion of the city of ___, forming a news event to trigger media coverage and focusing public attention. The combination of cultural performances and banquets enhances the specifications and grade of the event, reflecting the high-end nature of the ___ real estate brand.
The prize quiz and beer drinking contest made the event more enthusiastic and interesting. A song of albatross-style Shaanxi folk song will ___ brand and local folk culture integration, closer to the ___ real estate brand and the psychological distance between local consumers, so that the brand more affinity.
VII. Promotion methods:
SMS: Send SMS to customers, potential customers and target consumer groups to inform them of the activity and invite them to participate.
Labeling: Publish the activity information, with the picture as the main, forming a strong visual impact, to attract attention.
TVC: TV advertising Prime time, prime columns to publish information on the event, widely publicized, to cause widespread concern in the community.
VIII. Organization:
Organizer:
Co-organizers:
Cooperating media:
Invited media:
IX. Invited Guests:
___ real estate related leaders, local news media
Sold customers, intended customers, target customers.
Ten, the main participants:
Sold customers, intended customers, target customers
Eleven, activities to promote:
Activities during the need to set up a leadership group, by the ___ real estate leaders as the leader (responsible for dealing with emergencies), the activities of the relevant units of the one person to assist the leader of the group to smoothly promote the activities of the smooth flow of progress.
XII, the required materials: (a)
2022 beer marketing promotion program 2
In response to the municipal party committee, the municipal government on the city to carry out the "creation of the five cities, to create a harmonious ___," the call, in order to promote the development of the tourism and food industry in the city, to promote the development of the tourism and food industry, to promote the development of the city's tourism and food industry, to promote the development of the city's tourism and food industry. Catering industry development, carry forward the food culture of ___, at the same time for the active catering market in our city, enhance the awareness of the development of enterprises and innovation, the development of tourism catering brand, enrich the city's tourism food and cultural life for the majority of citizens to provide a set of high-grade Songyuan tourism culture and food feast, enhance the city taste and degree of civilization, to promote the city's tourism catering economy to grow rapidly, accelerate the development of tertiary industry, aimed at Through a series of food culture theme activities, to create a healthy and upward integration of leisure and entertainment as one of the atmosphere full of joy and peace, with tourism as a platform, beer as a carrier, food as a basis for the display of ___ people's enthusiasm, boldness, enterprising, showing the new style of Songyuan construction, expanding ___ the city of the country's influence, to create a high quality tourism and food culture festival business card, to enhance the value of ___ brand is scheduled for the 20 ___ The __ Cup Beer and Food Festival is scheduled to be held from ___ to ___.
Activity theme: create tourism catering brand prosperity ___ food industry
Activity purpose: to create five cities for the purpose of the ___ Tourism Festival as an opportunity through the display, experience, communication, entertainment, to improve the ___ the overall brand image, to promote the development of tourism, catering and related services, and to establish a benign competition in the market to create an environment. Show Songyuan's unique folk customs and Manchu culture style, as well as ___ unique human landscape and tourism resources for the purpose of the event.
I. Organizational arrangements:
Activity time:
__ Year month day 8:30-10:30 opening ceremony
Activity location:
_____
Second, the scene layout:
1, the podium;
2, inflatable arches;
3, signing-in desk:
4, balloon
3. Preparation:
1. Miss Manners: name (tentative). Responsible for welcoming guests, guidance, ribbon cutting.
2. Marching band: name, arranged on the left front side of the podium.
3. Corsage: one, for guests to wear.
4. Flower basket: one, placed at the entrance and exit of the gate.
5. Sign-in series: for guests to sign in. (Signature book signing pen)
6. Ribbon cutting series: for guests to cut the ribbon.
7. podium flowers: placed around the podium.
8. Sound: special sound for the opening ceremony.
9. VIP room: VIP rest before the opening ceremony.
Fourth, the opening ceremony procedures:
1, the podium was set up the day before the opening ceremony.
2, signing, ribbon cutting series, corsage on the day before the opening ceremony is ready.
3, the day of the opening ceremony:
08:30 all celebrants in place
08:50 the performance team according to the designated location stand
08:55 the band began to play music
09:45 to lead the opening ceremony of the leaders and guests in place
09:50 the host to announce the beginning of the ceremony to introduce the leaders and guests, introduce the "this year's Beer Ceremony". Guests, introducing the "this beer and food festival" of the significance and far-reaching impact and exhibitors and so on.
10:00 Music
10:02 Please lead the opening speech
10:07 Organizing Committee please give a welcome speech
10:12 Please (government leaders) announced the opening of the conference
At the same time, swinging the hammer and drums to release the wine, flying pigeons, ascending color ball
10:20 Ribbon Cutting Ceremony
10:30 Ceremony ended the show began. :30 Ceremony ended performance began
● series of activities: the branch venues one after another
1, ___ and the city square thematic series of cultural performances: reflecting the "beer culture" and "folk local characteristics of the cultural and artistic performances", will be organized lively, interesting and fun, and will be a good opportunity for the public to learn about the culture of beer. The organization will organize lively, funny performances dedicated to the majority of tourists, such as song and dance, acrobatics, sketches, Northeast duo, culinary performances, etc., and interspersed with a variety of interactive games, so that the scene really become a sea of joy.
2, to carry out ji and other dishes exhibition and preferential exhibition and marketing activities
In order to show the city's catering enterprises operating characteristics and catering industry development level, to meet the needs of the masses of consumers, the Food Festival Organizing Committee will be organized ji and other dishes of the innovative banquets, the Gold Medal dishes exhibition and evaluation of the activities, and in the Food Festival during the ji, Sichuan, Lu, Cantonese and other cuisines and the old catering enterprise activity day and preferential exhibition and marketing activities, in order to expand the impact of the formation of interaction in Chagan Lake and the entire Songyuan City, will select 100 representative enterprises in the two places with.
The development of the price of participating dishes preferential tasting, free ___ beer 4 bottles per table, on-site activities to hand out mysterious gifts, multiple surprises, unexpected gains.
3, food culture show publicity: in the form of text, pictures on the scene to introduce the food culture of Zhongshan, to introduce more and more comprehensive knowledge of food theory.
4, base beer bottle contest
5, the selection of Mr. Beer (Ms.)
6, held Songyuan catering industry forum
7, "starry" carnival beer night (slightly)
8, the closing ceremony
The closing ceremony of the Food Festival will be the results of the selection of the activities of awards, awards, commendations. The closing ceremony of the festival will award and recognize the results of various activities. At the same time to invite leaders at all levels, members of the organizing committee, leaders of the regional authorities, the news media and other participants.
Scope of participation: inside and outside the city has the characteristics of the catering enterprises, hotels and restaurants, food, living products and other related industry products of the legal business, production, distribution enterprises.
Participation requirements: to participate in the exhibition and evaluation of units and individuals, the first registration application, submitted to participate in the evaluation of banquets, dishes recipes (recipes to focus on the practicality of publicity and promotional value), agreed to by the organizing committee's office, in the declaration of the enterprise or the designated site for the on-site production of performances, demonstrations, and by the organizing committee of the organization of the assessment of the expert jury. Enterprises can declare 1-2 banquets, with no restriction on the style of the banquets, no restriction on the cuisine, and the number of dishes per banquet is not less than 10. Gold Medal dishes from the exhibition banquets selected 1-3 dishes to participate in the exhibition and evaluation, can also be produced by enterprises and individuals alone, to participate in the exhibition and evaluation.
Series of evaluation and recognition:
1, ___ Famous Banquet
2, ___ Famous Dishes
3, ___ Famous Catering Shops
4, ___ Characteristic Catering Shops
5, Gold Medal Dishes
6, Golden Chef Award of the Food Festival
7, Outstanding Enterprise Organization Award
8, the ___th Tourism Festival The 9th Chagan Lake Tourism Festival "designated dining units"
9, Western gold medal dishes
Recommendation, selection of the 9th Chagan Lake Tourism Festival "designated dining units"
The organizing committee of the Food Festival will cooperate with the ___ session of the Tourism Festival in the key catering restaurants, specialty flavor shops, large and medium-sized restaurants.
The organizing committee of the festival will select the "designated dining units" for the ____ Tourism Festival among the key dining establishments, specialty flavor stores, large and medium-sized hotels and restaurants. Preparation of "Songyuan dining guide", and arrange for Chinese and foreign guests to go to the dining, and at the same time into the overall publicity content of the festival, recorded in the _______ website.
2022 Beer Marketing and Promotion Program3
Activity Background:
Showing off the city's distinctive business card is a goal that has been diligently pursued by provinces and cities in recent years. The beer festivals have become a new industry for local enterprises and businessmen. As the capital of Guangxi, the core of China's ASEAN Economic Circle, the geographic location is superior, is an important economic center around the Beibu Gulf coast, is the new rise of the Great Southwest sea access hub city. The concept of building a regional international city put forward by the city of ___ is to treat tourism, exhibition and warehousing as the new tertiary industry to operate. With such favorable government policies and superior geographic conditions, ___ has never hosted a large-scale beer event.
_____ district after careful preparation, careful thinking, decided to automobile companies, beer companies, traditional culture, art performances and other elements together, held a car beer culture carnival extravaganza, it is in order to create a real belong to the ___ citizens of the carnival celebration, and the government's `macro-management and support, will make such a large-scale activities to become a nationally renowned conference and exhibition brand.
First, the main body of the project
The full name of the event: 20 _______ Car Beer Festival activities organization: implementation time: implementation of the location: organizers: organizers: co-organizers: media alliance:
Second, the objectives of the event
innovation, integrity, flexibility, diversity throughout the entire process of running the festival, to grasp the Bo but refined, distinctive, create a brand, level and local-oriented, all parties to cooperate, and to create a brand. level and place-based, all parties cooperate, integrate resources, and actively cultivate the work of the policy, set up to lead the fashion, create business opportunities for the concept, and strive to the car beer festival into the beer industry and tourism combined, the development of Nanning's food culture, to promote the city's economic development, expanding the city's reputation, and the development of a new platform for investment and other important links, and strive to make the car beer festival into a nationally renowned automotive Beer Festival, Nanning to create a new name card for the city, creating a paradise of Guangxi ___ car beer festival purposes.
The use of ___ people like to party, like to get together the characteristics of a comprehensive, large-scale car beer festival, with the government's support for the exhibition, to create a beer festival with the North *** enjoy the reputation of the South carnival beer festival, for the ___ of this laurel-ridden green city to add a new business card.
Third, the core planning
The event will create a car beer event, the real ___ Car Beer Festival shaped as a large-scale integrated exhibition brand in the South, with a novel form, wonderful content, abundant beer, carnival entertainment throughout the process; to carnival, passion for the theme of enriching people's lives; to show the style of Lingnan, highlighting the ___ new style for the main publicity, through the Extensive media publicity and business interactions, Nanning Jiangnan District geography, humanities, resources, environment, policy and other elements of the organic integration, carefully create the highlights of the car beer festival in Jiangnan District of Guangxi ___ City, Nanning, and take full advantage of the integration of the world's culture of the Oktoberfest and the influence of the economic development, science and technology promotion, cultural exchanges into a single entity, will be the beer culture, automotive culture and plaza culture Organic combination of beer culture, automobile culture and square culture, give full play to the advantages of humanities, environment and leisure in square culture, expand the brand value of enterprises based on the activities of image display, commodity promotion, cultural and recreational activities, competitive games, lucky draw, etc., and create effective and suitable communication space and marketing stage for beer manufacturers and automobile enterprises, and create the festival atmosphere of summer, which is characterized by the internationality, culture, entertainment and extensive participation of the masses, as well as the fiery and enthusiastic and passionate carnival.
The use of automobile beer festival activities, and further promote the development of ___ Jiangnan District tertiary industry, so that Chinese and foreign tourists, all walks of life in Guangxi, the ___ to be able to all-round knowledge.
Fourth, the purpose of the event
① show the results of the economic construction of Jiangnan District to show the new look of economic development in the urban area
② show the car beer industry corporate culture
③ development of the regional economy to promote the growth of the regional economy
④ enrich the lives of the public to build a harmonious society
V. Activity Orientation
◆ Gathering car beer feast feel the green city ___ Jiangnan ◆ show Lingnan style culture highlights ___ Jiangnan style
6, the activity slogan
Carnival *** Celebration of ___ Olympics gathered in Jiangnan car beer feast
7, the promotional slogan
Olympic Year of China ___ Beer Festival
8, the main points of the event
20 ____ the first Beer Festival activities are divided into: automotive culture, beer culture, food culture, music culture, tourism activities, economic and trade activities, six plates, seven features, six highlights, twenty-four activities, five carnival extravaganza. Each plate of activities are colorful, highlights, will create a southern beer festival, drive the city's economic development, enhance the ___ new image to provide the greatest publicity and coverage of the hot spot, but also for the enhancement of Nanning City, Jiangnan District, the car Beer Festival visibility and influence, to create the ___ car Beer Festival brand to do the most reasonable arrangements.
2022 Beer Marketing and Promotion Program 4
One: the purpose of the activity
At present, snow beer has a high market share, the regional market share of the top three, the brand is influential, the operation is better, and now the summer is in the peak of the sales of beer, in order to make better use of this opportunity, to Handle inventory, improve sales, and better enhance brand awareness.
Second: the object of the activity
At present, the mainstream channels of the beer market in the target area include:
1. catering channels
2. super channels
3. retail stores and then wholesale distribution channels
4. distributors themselves
The existing beer channels in the target market: supermarkets, convenience stores, restaurants, nightclubs, restaurants, and so on. The target market existing beer channels: supermarkets, convenience stores, restaurants, nightclubs, restaurants. This activity we mainly target, the major supermarkets, large and medium-sized convenience stores, department stores, restaurants, night market consumers.
Third: the theme of the event
1, the name of the event theme: this summer, snow let you cool summer!
2, the activities of the theme of the development of methods: the use of roadshow promotions, special promotions, buy promotions, free tasting.
Fourth: Activity
Activity time: July 10, 20__ to July 15, 20__
Activity location: Kaifeng major supermarkets, large and medium-sized convenience store stores, department stores, Gulou night market.
V: promotional products
snowflake refreshing beer 600ml_12 26 yuan / piece
snowflake ice beer 600ML_12 34 yuan / piece
snowflake beer bravely 500mPl_12 42 yuan / piece
six: promotional objects and scope
object: the major supermarkets, large and medium-sized convenience stores. Department stores, night market consumers.
Scope: the area under the jurisdiction of Kaifeng City
VII: Promotional Forms:
I. Roadshow Promotion
Through the temporary construction of the stage, to attract the attention of consumers, and consumer interaction with the enhancement of the understanding of the snowflake beer.
Second, special promotions
For the snow refreshing beer 600ml_12 original price of 36 yuan now 26 yuan / piece of large-scale promotion. To show the way to sell goods, to do the snowflake brand of beer each a heap, to expand the image of its merchandise piece of surface, snowflake brand of beer to ensure that the supply is sufficient as well as the price advantage of the obvious, each heap arranged for a promotional staff in the promotion.
Third, buy and give promotions Beer in the mall promotions can be to buy and give promotional methods, the main publicity more buy and give more, in each of the sold giveaway area to set up a giveaway table, such as customers to buy a one-time purchase of three pieces of a free one, etc., and to strengthen the concept of buy more to send more quantities of the package.
Fourth, free tasting
In the sale of beer counter set up next to the free to try a small table, the site to prepare the promotion of beer used for free tasting, to attract consumers to buy desire. Let consumers taste the refreshing snowflake beer.
VIII: Promotion with
1, the jurisdiction of the activities within the scope of the POP posters, point-of-sale advertising, DM, banners, wall advertising and cabinet advertising to publicize the better expansion of the visual impact of the full market preheating, in order to the smooth development of the activities.
2, promotional leaflets: in Kaifeng City, all jurisdictions of the large night market distribution. Promotional wall newspaper: in the form of wall newspaper in large communities to publicize.
Nine: promotion time
Time: June 1, 20__ to June 10
Ten: promotional items
Vehicles: a promotional car, a truck.
Beer: Snowflake Refreshing Beer 600ml_12 240 pieces
Snowflake Ice Beer 600ML_12 200 pieces
Snowflake Beer Bravely 500mPl_12 160 pieces
Personnel: 6 publicity personnel, 2 drivers, 2 sales representatives
Material Preparation: Promotional leaflets, wall posters, balloons, arches, banners and so on. arches, banners, etc. are all provided by the snowflake beer company.
Implementation of the promotional program issued: by the internal staff of the snow beer.
Preparation of products: provided by Snow Brewery.
Store preparation: store layout and a variety of displays by the company to go to the major stores to prepare, stores with.
Outside the store layout: arches, banners.
Activity organization: the promotional activities of the actual start of sales. By all the staff throughout the cooperation.
Eleven: promotion costs:
200,000 yuan
2022 Beer Marketing Promotion Program 5
1, holiday promotion. The use of Christmas, New Year's Day, Valentine's Day, April Fool's Day, Mother's Day and other festivals in the nightclub to organize promotional activities related to the theme, especially Valentine's Day and Christmas is the most important promotional holiday nightclub. For example, on Valentine's Day, we can offer roses for consumption of designated brands of beer, and free beer for women when men consume with women. Blue Horse Beer has invited some foreign students from Zhengzhou universities to the night terminal at Christmas, where consumers of Blue Horse Beer can have the opportunity to perform with foreign students on the same stage, take pictures, and achieved good results.
2, gift promotion. Gifts can be divided into two kinds: one is a gift of wine, one is a gift. Gift wine is the most commonly used one way, such as buy 10 get 2 activities. Gifts, can be used to consume a different number of rewards of different values of gifts, such as Goldstar Beer sales of 5 bottles of a reward luminous ring, sales of 10 bottles of a prize luminous stick, sales of 20 bottles of a prize spherical electronic table, on-the-spot consumption, on-the-spot awards, the effect is very good. Nightclub beer promotional products are different from restaurant promotional products, in the production and selection of gifts, its main features novelty, peculiar, artistic, etc., suitable for the night atmosphere, highlighting the connotation of corporate culture, such as: flash ring, spherical electronic watch, colorful glow stick so that consumers will never forget, inducing digging consumption and potential consumption, and then show the brand image.
3, personnel promotion. By the enterprise to the night scene to send promoters for on-site promotions, such as consumer promotion, the organization of giveaways or other promotional activities to start work, the night supermarket shopping guide and so on. Promoters to choose the age of 18-22 years old with secondary education, good temperament, good image, full of youthful and fashionable youth, due to female affinity is stronger, the use of female promoters. To strengthen the training of promoters, improve promoters etiquette literacy, communication skills, with strong promotional skills, promotional fees should be uniformly dressed, service youthful beauty generous, but not too sexy. To strengthen the management of promoters, the development of reasonable salaries and incentives, fully mobilize the enthusiasm of promoters.
4, lucky prize promotions. In the night scene held bidding points, throw shares, tickets lottery, scratch cards and other forms of lucky prizes, reward the corresponding gifts, the purpose is to stimulate consumer spending passion, enhance brand memory.
5, price promotion. Price promotion is mainly price reduction promotions, in order to improve the competitive advantage, some brands use to reduce the supply price for dealers and nightclubs to promote, improve their incentive to purchase; in order to enhance the purchase rate, but also for consumers to reduce the price of promotions, such as a brand in the Christmas Eve in the designated nightclubs will be the terminal sales price of the original price of 10 yuan / bottle down to 4 yuan / bottle, and a night to let the consumer to enjoy, and achieved a Good promotional effect.
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