5 plans for restaurant promotion activities

In order to ensure the safe and smooth progress of things or work, it is often necessary to carry out plan preparation in advance, and the plan is a written plan with strong operability. Next, I'll bring you the planning scheme of restaurant promotion activities. I hope you like it!

Planning scheme of restaurant promotion activities 1

"Reunion Banquet" is an essential family banquet in China Spring Festival, and it has become a necessary food activity for family members to celebrate. On New Year's Eve every year, it is a long-standing custom of China people to get together for a reunion dinner. And it is from south to north, from east to west, all over the country, even Chinese who have lived in foreign countries for a long time. Reunion dinner is also a way for people to express the cultural psychology of Chinese ethnic groups with the help of food activities in the New Year. Therefore, we say that the "reunion banquet" is first of all the carrier of the New Year's Festival culture, which carries the cultural accumulation and cultural implication of the "New Year's Culture" of the Chinese nation for thousands of years. As a restaurant, it will also usher in a wave of sales promotion. How to attract more customers to book through innovative reunion banquets has become an urgent task.

First, the atmosphere of the event is created

Many restaurants will distribute red envelopes on the festival day, which is only one or two yuan, mainly to create the atmosphere, and some will also create them by asking customers for red envelopes, but this method is relatively not very good. In addition, New Year's greetings will be expressed to every guest to create

2. Menu arrangement for "Reunion Banquet"

1. Four hot dishes: steamed mandarin fish (mandarin fish), three fresh fish maw, dried shredded chicken fire, winter bamboo shoots with preserved vegetables

2. Four cold dishes: bittern rabbit meat, pickled fungus, cold celery and jellyfish.

4. Fruits after dinner: Get together:

Ingredients: 111g of red and yellow cherries, 111g of small tomatoes (cherry tomatoes), 111g of cucumbers (Dutch cucumbers) and 51g of 111% fresh orange juice.

production: wash the tomato, remove the pedicle, cut it in half, wash the cucumber, remove both ends and cut it into small pieces, put it in a plate, and pour 51 grams of fresh orange juice. The total calorie of this product is about 111 kcal.

Note: Everyone wants to celebrate the Spring Festival, so we must make innovations in the names of dishes, and highlight blessings and other good themes, such as happy ever after.

Third, the background music

Can play some music that expresses happiness and blessings, such as: Happy Birthday, Bubugao, Spring Festival Overture, unforgettable tonight, full moon, and golden snake dancing

Fourth, restaurant decoration

In order to highlight the festive and lively atmosphere, restaurants usually set up decorations related to the theme of the Spring Festival, and the main color is red. Various restaurants can be arranged according to their own positioning.

planning scheme of restaurant promotion activities 2

I. Purpose of activities

National Day has always been a good time for restaurants and hotels to promote sales, and it is also an opportunity to stimulate consumers and stimulate consumption. This activity is aimed at getting better profits, on the other hand, it is also aimed at strengthening the external image of restaurants and deepening their impression in the eyes of consumers.

second, the theme of the event:

"National Day is a joy, and gifts are sent nonstop"

third, the object of the event:

different promotional activities are carried out for different groups of high school students and low school students to effectively take care of different groups of people.

IV. Activity time:

September 25th-October 8th

V. Activity form:

Discount; Gift; Lucky draw

VI. Specific contents of activities

1. During the promotion period, anyone who eats in our restaurant can enjoy a 11% discount for more than 111 yuan. Special dishes for Mid-Autumn Festival are presented with the table.

2. During the promotion period, you can get the corresponding Mid-Autumn Festival gift box if you specify a series of packages in our store.

3. During the activity, anyone who eats in our restaurant can take part in the prize-winning quiz for lantern fans. At the same time, you can get a snapshot for free.

VII. Campaign advertising

1. Do outdoor advertising in places with concentrated traffic, such as railway stations and bus stops.

2. Newspapers and local TV stations should also carry out publicity.

3. Distribute leaflets.

VIII. Other related strategies

Personnel transfer, hotel layout, etc. should be arranged in advance, and emergency measures should be initiated. At the same time, relevant records should be summarized to prepare for promotion evaluation.

Promotion plan _ _ anniversary celebration-Food Festival

Activity time:

Purpose: Not only can consumers eat hundreds of dishes with less money, but also can they know about restaurants. Promote the consumption of the restaurant (increase popularity) and get more surplus value (profit).

requirements: make consumers feel refreshed. Euphemistically called "enjoyment".

Activity form:

1. Buffet, ordering food, new dishes, special dishes, etc.

2. Discount consumption:

3. Giving coupons: all consumers who spend more than RMB 111 can get coupons.

4. Free meals: All consumers who spend more than 211 yuan can get a free special dish

Restaurant promotion planning scheme 3

First, the catering industry should grasp the following holiday service-oriented business methods:

A. Housewife type. That is to say, the hotel distributes complete sets of semi-finished products or clean dishes for citizens' families instead of housewives' "busy year" activities of steaming steamed buns, making meatballs and frying peanuts, and the hotel only charges a small amount of processing fees.

B. arranged. That is, the hotel reserves the New Year's Eve or holiday family dinner for the citizens to eat in the hotel. Restaurants and hotels should, based on the principles of thrift, good quality and low price, facing the public and serving the public, launch many recipes such as "respect for the elderly", "love banquet", "care banquet" and "family reunion" in order to attract the working class to themselves and expand the target market.

C. series type. In order to meet the consumption demand of modern people, restaurants and hotels should introduce family-oriented New Year's Eve banquets and "rent chefs", and open rooms, bathrooms and other leisure facilities and places to residents, so as to attract residents to entertain themselves in hotels for the Spring Festival.

At the same time, operators of catering industry should also make a fuss about cultural taste. It is necessary to set up a platform with food culture, so that people who have worked hard for a year can have a relaxed, enjoyable and interesting meal. Restaurants, restaurants and teahouses can offer photography exhibitions of calligraphy and painting, reading, playing and singing, appreciation of famous songs, folk customs, acrobatics, magic performances, and activities of famous chefs teaching customers "unique dishes", so that customers can eat, drink, enjoy, browse and listen in one, eat smartly, have fun and enjoy spiritually at the same time.

Second, marketing activities should work hard in the following aspects:

1. Do a good job in "price reduction and promotion".

"one is cheaper than ten loves". At the end of the year, with the aim of sincerely rewarding consumers, merchants should carry out discount sales, buy large items and give small items, "make profits every day, offer discounts every day" and other promotional activities.

2. Layout and decoration of the hotel during the Spring Festival:

A. A pair of golden couple are erected at the main entrance and extended to the Lantern Festival. The hotel provides photo-taking service (guests should pay for their own photos).

b, hang all over the sky on the plants around the hotel, set up a large pot of kumquat on both sides of the main entrance of the hotel, and hang red lanterns on the ceiling. Colored flags are pulled obliquely on the peripheral lawn.

c, the banner "Happy Chinese New Year from _ _ Hotel" is hung at the gate.

d, the basalt couplets on both sides of the gate, "Golden Cup Drunk and Dry Kunda" and "BMW Spring Festival New Year", are horizontally approved as "Congratulations on the New Year".

e, paper-cut patterns of the Year of the Horse and the Zodiac are pasted on the glass doors on both sides of the hotel lobby.

f, two staff members (the pair selected by the personnel department) are arranged at the main entrance of the hotel, wearing pony costumes and hoods, and are responsible for distributing balloons (one), fruit candy (two)

g, and putting colorful flags on the balcony railings on the third and fourth floors.

3. Spring Festival promotion activities of a hotel restaurant:

A. Spring Festival package: There are many benefits and surprises, and the Spring Festival package is launched-

Catering: 666 yuan/table (including service charge, Restaurant on the third floor only)

Guest room: 288 yuan/room/day (including double breakfast)

Entertainment: 3 hours from 12: 31 to 16: 31, and 2 hours from 16: 31 to 12: 11

Guest room: 21 special standard rooms are offered every day from New Year's Eve to the fifteenth day of the first month, at 218 yuan/room. You can get a beautiful Spring Festival gift

b, and launch an "auspicious" New Year's Eve dinner:

588 yuan/table 688 yuan/table 888 yuan/table

New Year's Eve (21: 11-12: 31) to launch a "wealth" (When the meal is over 1,111 yuan, giving a big pillow is worth about 21-31 yuan. The pillow is one of the essential items for office workers and home life. It is more practical for customers to give a pillow for consumption. When different zodiac mascots are hidden in the pillow, guests can exchange the corresponding prizes at the reception desk with this mascot. The mascot of the zodiac horse is a fashion desk calendar, and the other zodiac mascots are a small Chinese knot. )

c, during the Spring Festival, the banquet hall launched the Spring Festival package

happy ever after Banquet: 688 yuan/table

Rich and auspicious Banquet: 788 yuan/table

five blessings Banquet: 888 yuan/table

Comments of Catering Times:

The Spring Festival is the golden season for the catering industry, and all catering enterprises understand this truth, but the Spring Festival consumption. From a micro point of view, it is so, but from a macro point of view, how to make overall plans, guide consumption, form hot spots, and do a good job in the "New Year project" is even more a big article.

restaurant promotion plan 4

time:

April 28th-May 3rd (_ _ store)

Activity content:

1. Advertising slogan: "Visit Wangfu, eat Sichuan food, send refreshment".

during the golden week from April 28th to May 3rd, all guests with tickets to visit the Garden that day will be given a cool and sweet fruit (or a cup of sour plum juice) at each table.

2. Touch the "May Day" lucky lottery

During the holiday period from April 29th to May 1th, diners in _ _ store can take part in the lucky draw with their bills, and any guest who draws out the words "May Day" will get a ticket to _ _ Garden; Any guest who draws out the words "May Day Shop" will get a tricycle ticket to visit Shichahai Hutong.

3. "_ _ Hotel Vegetable-flavored Camphor Tea Ducks are on sale"

During the activity from April 28th to May 3rd, the _ _ Store will only sell 21 _ _ Hotel Vegetable-flavored Camphor Tea Ducks on sale every day, with the original price of 96 yuan/each and the special price of 61 yuan/each. During the event, there are two special dishes for guests to choose from: grilled abalone with soup at RMB 118/serving (original price of RMB 198) and 48 yuan with scallion and red ginseng/serving (original price of 88 yuan).

In addition, in order to repay consumers, during the activities from April 28th to May 3rd, _ _ Store specially launched three packages of "Fine Sichuan Cuisine at People's Price": a parent-child package of RMB 188, a happy six-person package of RMB 588, and a family photo package (for 11 people) in 881 yuan.

4. Book the "Yizhizhai" restaurant for a garden tour

During the activities from April 29th to May 3rd, all the guests who dine in the "Yizhizhai" can visit the _ _ Garden for free. Let the guests fully appreciate the artistic conception of "Sichuan cuisine in _ _ _, the classic in Sichuan cuisine".

The business opportunities of the May Day catering festival are obvious. Many wedding banquets, birthday banquets, family banquets, etc. will be held during this period: First, it is rare for relatives and friends to get together during the small holiday; Second, it is in the spring season, and the demand for spring and tourism is strong. The mobile consumption of tourism will also bring a lot of space to the catering market! It is also extremely important to make a detailed analysis of the market environment:

Self-analysis:

It is to make an objective evaluation of the situation of its own production department. Every catering marketer can come up with many first-class promotions, but no one can ignore: what can managers do in a specific business period, at a specific cooking level, in a specific restaurant environment and in the use of limited resources? This requires operators to think about it: what is the purpose of promotion? What can you do with your cooking level? What can your restaurant environment do? How much money do you have to spend?

customer source analysis:

who is the customer source of May Day catering promotion? This is very important, so managers should thoroughly analyze the customer source market situation in order to be effective. When analyzing customers, we should consider the following questions: Who are the customers? What do customers need to satisfy? What are the customers unsatisfied with?

restaurant promotion planning scheme 5

1. Event theme:

"Celebrate the festive season, offer preferential treatment and delicious food".

second, the activity time:

October 1 ~ October 4

third, the purpose of the activity:

to increase the unit price of customers and promote the achievement of sales targets.

IV. Theme activities:

During the period from October 1 to October 4, as long as consumers spend over _ _ yuan, they can add X yuan in exchange for any of the goods we have carefully prepared for consumers.

note: single receipt is not cumulative.

giveaway requirements: how many commodities should be selected as active commodities? It is required that the price of commodities should be more than three yuan, and some commodities with large gross profit loss can be limited, but more than eight commodities should be guaranteed every day.

V. The introduction activities

should be undertaken by the staff on that day.

VI. Atmosphere layout:

Atmosphere layout in the store: entrance display boards, atmosphere creation at the event site, and posters in the store.

VII. Activity execution and division of labor:

Planning Department: responsible for activity publicity, planning, operation and follow-up.

purchasing department: responsible for the organization of goods, in place.

finance department: responsible for the availability of funds.

store manager: the general person in charge of the activity operation, responsible for supervising the work of all departments.

Contents of food promotion:

1. Dishes: Restaurant promotion. Many merchants will offer corresponding packages and dishes for consumers to choose from.

2. Production: Let consumers participate in the whole production process, which can better satisfy consumers' sense of achievement and desire for experience.

3. Watching: Making food in front of consumers, attracting consumers' attention and adding invisible signboards to restaurants.

4. Price: attract consumers through price, and don't lower the price and the brand of the restaurant at the same time.

5. Gifts: Offering some holiday-related gifts can attract certain consumers, such as booking in advance.