1. Go to Taobao homepage and log in to Taobao account.
2. Enter the seller center.
3. At the top of the webpage, go to Store Management in the left column, and then click Store Basic Settings.
4. Enter the basic settings of the store, which contains the detailed information of all stores. Fill in the box next to the store name. The name of the store must be highly related to the goods. The name of the store must be innovative and pleasant to listen to, and it can be remembered at a glance, reflecting the advantages of the store.
5. After editing the store name, drop it down to the end, and the contents marked with an asterisk are required. Then check the check box, click Save, and the store name will be modified successfully.
: company culture:
Taobao advocates an honest, positive and fast online trading culture, and insists that "treasure can't be scoured, and trust can't be abandoned." While creating a safer and more efficient online trading platform for Taobao members, Taobao also strives to create and advocate a relaxed and lively family atmosphere of mutual help and love. Everyone who trades on Taobao can not only trade more quickly and efficiently, but also make more friends.
On June 5438+ 10, 2005, Taobao announced that in the next five years, it would create 1 10,000 employment opportunities for the society and help more netizens to find jobs or even start businesses on Taobao. By 2007, Taobao has created more than 200,000 direct jobs for the society. Especially in the context of the financial crisis in 2008, the consumption through Taobao has risen against the trend in both quantity and amount.
Mascot:
The mascot of Taobao is ants, and ant culture is their culture.
Main products:
1. Fold Ali Want Want:
Alibaba Want Want, an instant messaging software, is used for communication between online registered users. Ali Want Want is a communication tool officially recommended by Taobao. At the same time, Taobao supports users to communicate in the form of chat rooms on the website, and Taobao transaction recognizes that the chat content of Taobao Want Want transaction is saved as electronic evidence.
2. Fold the Taobao shop:
Taobao shop refers to the shops or shops used by all Taobao sellers on Taobao. Taobao Wangpu was born relative to ordinary shops. Every new shop opened in Taobao is a shop interface generated by the system by default, which is often referred to as ordinary shops. Taobao Wangpu (personalized shop) service is a service provided by Taobao to Taobao sellers, which allows sellers to use the computer and network technology provided by Taobao to realize the personalized shop page display function different from the general store display form of Taobao.
3. Fold taobao index:
Taobao index is a free data query platform based on Taobao. By inputting keywords, you can query the search hotspots and trading trends in Taobao market and locate the trend changes of consumers in market segments.
4. Fold Happy Taobao:
On June 5438+February, 2009, Taobao cooperated with Hunan Satellite TV to establish Happy Taobao Company to jointly expand the new market of TV online shopping. They not only launched "Happy Taobao" program on Hunan Satellite TV in April of 20 10, but also opened up "Happy Taobao" sub-channel area and external independent website on Taobao, creating a brand-new business model combining e-commerce with TV media.
5. Fold Taobao Fund:
At noon on 20 1165438+1October1Sunday, the Taobao fund financing channel was launched, and many funds such as TEDA Ruili, Guotai, Penghua and Guo Fu will also become the first online fund Taobao stores.
6. Folding ceramic mats:
Taobao launched "Taodiandian", hoping to redefine "eating". 20 13 12.20, Taobao announced the official launch of mobile catering service platform-Taodiandian. The experience of downloading "Taodiandian" by mobile phone shows that you can easily search for takeaway information such as box lunch, fruit, drinks and cakes nearby when you enter the takeaway channel. Through Taodian, consumers can place orders anytime and anywhere and pay by themselves, leaving delivery address and telephone number. Ten minutes later, the takeaway merchant will deliver the freshly baked food to the door.
Website function:
1. Initial marketing of folding:
(1) "The countryside surrounds the city". Because the state has strengthened the supervision of short messages, a large number of small and medium-sized websites and personal websites have lost their profit sources and are unsustainable. Taobao put advertisements on these small websites to let consumers know that there is such a C2C e-commerce website.
(2) Taobao and MSN portal alliance. Because people's views on Taobao have changed a lot, Taobao began to form a strategic alliance.
(3) Use the media for marketing. Since Beijing International Radio and Television Week in 2004, Taobao has used the best-selling New Year's film to improve its popularity, and also put props on the Internet for auction.
2. Folding website quality:
(1) website interface design. Taobao constantly improves and innovates to make the screen of the website more concise.
(2) Customer service center. Once users have any questions they don't understand, they can go to the customer service center to seek solutions. The customer service center includes four sections: Help Center, Taobao Friend Help Bar, Taobao University and Business Security.
(3) Virtual community. The success of Taobao virtual community has promoted the trust of consumers. Virtual community consists of suggestion hall, consultation office, Alipay school, Taobao stories and experiences.
3. Fold the free advantage:
When Taobao was successfully launched in July 2003, it quickly opened the C2C market in China for three years with a "free" brand, and replaced Yi Bei as the first C2C leader in China in just three years. On June 10, 2005, Alibaba announced that "Taobao will continue to be free for another three years". On June 8, 2008, 10, Taobao announced at the press conference that it would continue to be free.
4. Folding credit system:
Taobao's real name authentication. Once Taobao finds that the main content in the user registration information is false, Taobao can terminate the service agreement with the user at any time.
Using network information to establish an open and transparent credit evaluation system. The basic principle of Taobao's credit evaluation system is that after the transaction is successful, both parties give each other a credit evaluation.
5. Folding trading platform:
In order to solve the payment problem of C2C website, Taobao has built a technical platform of "Alipay service". It is an identification service jointly launched by Zhejiang Alipay Network Technology Co., Ltd. and the public security department. The launch of Alipay has solved the worries that buyers can't get the purchased goods or get inferior goods that are inconsistent with sellers' online statements. At the same time, it also solves the seller's worry that he can't get the money by delivering the goods first.
6. Folding safety system:
Taobao also pays attention to the construction of integrity and security, and introduces a real-name authentication system to distinguish between individual user authentication and merchant user authentication. These two certifications need to submit different materials. Personal user authentication only needs to provide identification, and business license is also required for business authentication. A person cannot apply for two certifications at the same time.
7. Folding online store transfer:
It was learned from Taobao that the online entrance of "online shop transfer" was officially opened on July 24th, 20 13, which means that online shop operators can apply for "transfer" to the platform as long as they meet some necessary conditions in the future. After the transfer, the reputation of the online store remains unchanged, and all business activities are uniformly retained. At the same time, Taobao also has certain restrictions on both sides of the store transfer. For example, various service agreements signed by the original store will be undertaken after the transfer.