Campus Bar Business Plan

The business goal of the bar business plan is to build the most influential campus entertainment venue and strive for investors to recover their investment costs in the shortest time. The following is my campus bar business plan, welcome to read!

I. Overview of the plan

The highlights in the daytime on campus are mainly concentrated in various classrooms, which are displayed by teachers' wonderful speeches. Besides all kinds of student activities, there is also a bar that we are about to build.

The economic development has promoted the prosperity of the market, and it is not uncommon to see those bars with colorful lights in the noisy urban areas. But on campus, bars with some campus atmosphere hardly exist. Times are changing, so should our ideas. Traditionally, bars are not suitable for students to enter, but the current situation is that many students have the desire to spend money in bars. Therefore, our entrepreneurial position is mainly on campus. If there is such a place on campus now: there is a strong campus cultural atmosphere, and you can enjoy the most popular music while drinking strong coffee or cocktails. The aroma of coffee is mixed with beautiful melodies, so it's hard for you to tell which one is more mellow and which one makes you more calm. Besides, people around you have similar experiences, hobbies, tastes and pursuits with you. Wouldn't you be moved by such a well-designed place for you?

Different from most existing general bars, our campus bar is located on campus, and its main customers are singles or couples who like bar culture, and the environment is absolutely first-class. Our competitive advantage will be introduced in detail in the following pages.

generally speaking, the key to the competition in this industry is to create an atmosphere, whether there is an environmental atmosphere suitable for the requirements of the target customer group, distinctive event settings and good service quality. Our bar is located on campus, where our target customers are relatively concentrated, and the land price is much cheaper than that in downtown areas. Our bar is designed around customers' interests, and its elegant environment and experienced management personnel will make the service of the bar surpass other major competitors.

in addition to the success factors of the above bar, more importantly, we have a group of enthusiastic and angry managers who are committed to running this bar. Our tourism management department specializes in hotel and catering service management, which is in line with bar management and related services. We have first-class professional instructors, excellent leaders to take care of our pulse, and we also have excellent practical management team. Zhu Feng is an excellent leader and manager. He has always been a cadre, and his leadership skills can be said to be fully qualified for this position. He will be the general manager of the bar, mainly responsible for the overall work of the bar; Mr. Cao Zhipeng is an excellent salesman. He will be the head of the marketing department, mainly responsible for promoting products and services. ; Haizhen has a high talent in financial management, so he will be the head of the finance department; Wang Huanhuan is very friendly. He will be the head of the personnel department and will be responsible for the training of personnel. Mr. Li Lin has strong communication skills. He will be the head of the purchasing department of our bar, mainly responsible for the procurement of all items in the bar.

in the early stage of the establishment of this bar, three main means will be adopted for financing: first, the capital investment of the department, which should occupy an advantageous proportion in the total capital, so as to ensure the ownership. The second part is the external investment that the bar attracts by virtue of its competitive advantage. The bar warmly welcomes investors who have a strong interest in running the bar to start a business with us. The last part is the loan financing of banks or other financial institutions. With the reform of the national financial system and the broadening of banking business, it will be more convenient to obtain loan funds. This 48,111 yuan will be used for interior decoration, pre-publicity, purchase of inventory, training expenses of relevant personnel and working capital. This part will be elaborated in the financial analysis later.

II. Management System

Manager's Introduction

Zhu Feng, aged 21, is studying catering in henan business college. Excellent grades. The current squad leader has outstanding management and organizational skills, and his hobbies are nutrition, health and nursing. The main responsibility is to lead the managers, play an overall supervision and management role, and be in charge of the management strategy and direction of the bar.

Mr. Cao Zhipeng, aged 21, is majoring in hotel management in henan business college. Have rich part-time experience and done more promotional advertising! According to the style of the bar, he will formulate activities that meet the needs of the market and customers, and be responsible for advertising and publicity.

Miss Hai Zhenzhen, aged 21, is majoring in hotel management in henan business college. Excellent performance in professional courses, more knowledge about accounting, and strong financial analysis ability. Analyze the financial situation of the bar.

Mr. Huan Wang, aged 21, is majoring in hotel management in henan business college. I like to study the production of snacks and west points around the country, and have a certain understanding of food consumption in entertainment places. He is responsible for the employment and management of all service personnel (bartenders, pastry chefs, waiters, security guards, etc.) in the bar, and is also responsible for formulating reward and punishment measures for service personnel.

Mr. Li Lin, aged 21, majoring in hotel management in henan business college, is studying. Participated in a large number of market research activities, good at communication. He will be responsible for the purchase of all low-value consumables and all drinks and food raw materials during the operation of the bar.

The manager of the bar realized that he lacked some expertise necessary for business operation. In order to make up for this lack, combined with the scale of the bar, the manager decided to sign a long-term contract with a senior management teacher in our school as the legal adviser of the bar. He will provide valuable experience and skills for the development of the bar.

Remuneration

The monthly salary of the five founders is based on the monthly income, excluding expenses and taxes, as well as the retained earnings and provident fund of the enterprise, and the remaining net profit is distributed according to the proportion of the manager's capital contribution.

The salary of temporary hourly workers depends on the market, and now it is hourly in 8 yuan.

according to the operating conditions of the bar, external investors will pay dividends on a one-year operating cycle.

financial institutions that provide loans will be repaid with principal and interest on a regular basis according to regulations.

third, market analysis

the most important thing in the market segmentation of bar industry is its environment, so it is very important to create a good environmental atmosphere for a good bar. Bar is no stranger to most students, but campus bar, as a new bar form, is bound to have great attraction to adolescent boys and girls. Therefore, there are many potential consumers in our campus bar. When the first customers are formed, our customers will continue to grow through their influence. First of all, because there are fewer places for bar service around Xuecheng, the market for bar operation is broader and there are more potential customers. Secondly, college students' living expenses are abundant and they have certain economic ability to go to bars for consumption. There are many lovers in school, but they lack a comfortable dating environment. We can decorate the corridor of the training room to attract them. Finally, when there is a class reunion or birthday party, we can provide places for them to entertain.

IV. Daily management

1) Five responsible persons are on duty in turn, each person is on duty once a week, and three service personnel are on duty every day. Implement responsibility management.

2) hold a regular meeting every Monday morning. Summarize last week's work and next week's work handover and arrangement. Announce the results of punishment and reward.

3) Implement punishment and incentive measures. Employees with outstanding work performance and good performance will be given material rewards. Employee's commission is linked to performance.

v. competitive analysis

competitive advantage

from the surrounding area of our school, our main competitors are ordinary bars, teahouses, cafes and other leisure places. Let's analyze the competition between us and our competitors and their respective competitive advantages:

① General bar: In order to meet the needs of new and new people, the bar is full of strangeness in both decoration and atmosphere, and the noisy atmosphere makes people dizzy. In our bar, we can play our favorite songs according to customers' needs. Customers who come to the bar to spend money, in this quiet place, drinking wine, or whispering or remembering, is really the first choice for a quiet life!

② Coffee shop: For those college students who pursue middle and low consumption, the coffee shop outside the school is luxuriously decorated, but it is not in line with the pursuit of college students. Why don't we go to our campus bar? Indulge in jazz sounds, just like going back in time, it's really that everyone gets drunk before drinking.

Teahouse: After investigation, there is no specialized teahouse near our school. This is undoubtedly a pity for those students who like tea art. Our campus bar can provide a place to serve students who like tea art.

business hours: 9: 11-22: 11 (Monday to Friday). weekends and holidays depend on the actual situation? Business strategy:? Establish contact with some communities on campus and jointly carry out some activities on campus with them. (Top Ten Singers and other activities)? Invite campus bands, singers and dancers to perform in the bar. ? Offer preferential prices to classes or clubs for group activities,

break the traditional bar management concept, and locate a theme at a fixed time every week, so that customers can feel fresh every time they go to the bar. Such as: Monday classical music century; Music in the classic song story of Tuesday's movie; Wednesday's country music Texas appointment; Thursday's mainstream era of pop music; Party activities held on Friday have different themes; Some activities on campus held on Saturday have different themes; Fixed party activities on Sunday, free day.

introduction of special features

special projects

It is relatively easy for this bar to attract customers, because running a bar on campus is a new thing, and with a lot of publicity we have done in the early stage, many people may try it with curiosity. So how should we use their opportunity to "try it" to keep their hearts?

Music

This bar is mainly about fashion. Pop music is selected or talented students from the school are invited to perform live. We also put KTV equipment in the bar to provide conditions for those students who like singing.

service staff

As the bar needs to create a good reputation in the early stage and the funds in the early stage are limited, several of our creative staff will personally serve the customers, which can also be regarded as one of our special services. Because entrepreneurs are excellent students in various majors of tourism management department, their communication ability will not be inferior to that of ordinary waiters. The bar also plans to invite about four waiters. For waiters, college students over the age of 18 are required to have good communication skills and service ability.

food features

in our bar, food is a major feature. Our food can be nutritious, healthy, absolutely authentic and genuine. In general bars, operators often don't pay attention to the management of food, and they can't get value for money. But in campus bars, we invite students from the food department to provide customers with food nutrition services, and strive to be authentic, authentic and genuine, so as to satisfy customers.

drinks and drinks are also health-oriented, and foreign wine is naturally the protagonist, but we can bring out different characteristics of the same foreign wine, keep the taste and appropriately reduce the alcohol concentration. We refused to sell high-alcohol drinks and replaced them with fruit wine prepared by ourselves. At the same time, we also provide a variety of non-alcoholic freshly squeezed juice series.

since the bar will be dominated by college students, we pay more attention to health and safety in our diet. We will employ excellent bartenders (professional teachers), who can not only bring out all kinds of fine wines but also pay attention to health factors.

We provide booking services. For those students who hold large-scale parties and group entertainment activities (reproduced in: www.zaIdian.cOM at Dianwang), we will outsource them as a whole, which is the embodiment of our strong competitiveness.

VI. Marketing Strategy

A good bar is a kind of culture. There, maybe it's just a drink and a few chats, and you will be intoxicated by the strong cultural atmosphere. Even after you leave, you will remember our bar in your heart, because here, it's more important than just tasting good wine and food-let the students find their spiritual habitat.

this is the goal and theme pursued by our campus bar. in order to realize this theme, we will formulate a series of marketing plans, which are divided into short-term strategies and long-term strategies.

Short-term strategy

We will still adopt some old marketing strategies. They are used by most enterprises as marketing means, and they have achieved considerable returns for enterprises, and they have been tried and tested. We adopt the following two strategies

① Class publicity is one of the economical and effective ways for our classmates to convey information. This method will also achieve the most direct effect.

② Publicity column in school radio station These advertisements have the advantage of low price compared with other advertisements.

We will ask professional designers to carefully design banners that can clearly express the theme of the bar for us. Because the banner area is small, it is mainly written and innovative. To attract people's attention, we will personally supervise and ensure that the banners meet our design requirements. The scrolling screen area is large, so we plan to integrate the cultural connotation and characteristics of this bar into the painting and cooperate with the words that highlight the theme.

Long-term strategy

On rainy days or sunny days, our bar will launch this long-term publicity strategy. On the roads with a large number of students or supermarkets and other places with a relatively dense population of "love umbrellas", prepare umbrellas printed with our bar publicity pictures, provide them to pedestrians for free, and return them to the bar after use. While helping pedestrians solve their urgent needs, it also plays a very good role in promoting the advertising effect of bars.

We will enhance our popularity through the above two marketing methods. In the course of operation, we will also design different marketing methods according to different changes in different periods to promote the continuous prosperity of this bar.

VII. Key risks, problems and countermeasures

1. Possible risks and problems

① Due to insufficient publicity in the early stage, the number of tourists increased slowly. ? ② The off-season of bar operation caused by weather factors such as seasonal changes? ③ Holiday management is bleak.

2. Countermeasures;