Hotel management plan

Model essay on hotel management plan

At present, the competition in the hotel industry is increasingly fierce, and consumers are becoming more and more mature, which puts forward higher requirements for hotel operators. The following is the hotel business plan I compiled for you. Welcome to refer to it.

Overview

xx Restaurant is located in the east of manjuji, West Third Ring Road, with an area of about 6,111 square meters. The venue layout is bungalow+second floor. In operation. According to the existing conditions, the company makes the following business plans; (xx Restaurant of Wanbo Hotel is renamed xx Garden Hotel in the plan)

Part I Market Research and Analysis

1. Market Overview:

xx Hotel is located in a prime location of the West Third Ring Road, with nearby tourist attractions, business activities and universities concentrated. There is no strong distinction between off-peak and off-peak seasons in a year, and surrounding customers have strong consumption power and strong consumption desire. The service industry around the hotel is relatively developed, and many small and medium-sized catering and travel enterprises have low grades and few service contents, so it is difficult to attract high-end customers. After the transformation, the hardware of xx Garden Hotel reached the three-star standard, and the service management reached the four-star standard. In terms of market positioning, we should focus on the big picture, aim at the guests all over the world in rooms, aim at the mid-range market in catering, keep the catering hall and vigorously develop the banquet market.

Table 1: Room occupancy rate of hotels of the same grade nearby for 211x (see table) Unit:%

Table 2: Basic information of nearby star-rated hotels (see table)

Analysis: hotels near xx Garden Hotel are mainly small and medium-sized hotels and express hotels, with poor hardware facilities and lack of characteristics, and their main markets are mainly long private rooms of the company and surrounding student customers. There are few business guests and leisure individuals, and they basically do not receive middle-and high-end tourism teams and foreign guests. Therefore, the house price is low, the occupancy rate is high and the benefit is poor. After the transformation of xx Garden Hotel, middle and high-end guests are the main ones, supplemented by low-end guests.

Part II Analysis of its own conditions

2. Location of the hotel:

The hotel is located beside the Third Ring Road, with obvious signs and convenient transportation around the central part of the West Third Ring Road. Famous units, scenic spots and buildings around the hotel include Shangri-La Hotel, Song and Dance Troupe, Dance Academy of General Political Department, Zizhuyuan University for Nationalities, manjuji National Library, CCTV Tower, etc. Tourism resources are rich in business activities

3. Grade and scale:

The hotel has been transformed according to three-star standards, integrating catering, guest rooms, business, small meetings, tourism and leisure. Combining the elements of Beijing quadrangle, it is transformed into a business garden hotel. The building area is about 6111 square meters. The hotel has banquet hall, VIP box, western restaurant, garden barbecue and other different dining places, with a dining capacity of 611 people. The catering department is an important department to attract tourists for this hotel, and will diversify its products to meet customer needs; Provide high-level service standards, and embody humanization and personalization in the service process; Collect raw materials and chef skills from all over the world, highlighting the colorful colors, smells and tastes; Use high-quality and elegant utensils, with the help of utensils and dishes, to show unique dietary characteristics; According to the decoration characteristics of the hotel and the humanistic environment in the region, we will launch special banquets and wedding banquets for medium and large-scale organizations; Pure western-style catering will also attract foreigners and foreign tourists.

The total number of hotel rooms is 81, with a total of about 161 beds, and there are 6 31 viewing rooms in executive suite. A multi-function hall, the lobby is spacious and bright, luxurious and elegant, antique;

4. Service facilities:

The hotel has different types of rooms, such as standard rooms, single rooms, deluxe single rooms, deluxe standard rooms, landscape rooms, executive suite and so on, to meet the needs of different levels of guests. The facilities in the room are complete and advanced, including independent air conditioning, private spacious bathroom, IPTV TV, mini-bar, domestic and international direct dial telephone, indoor safe, etc., which can meet the different needs of guests. At the same time, the hotel also provides guests with tourist reception, photocopying, express mail, secretarial services, text translation, word processing services, booking services, and airport transfer services. There are three dining places in our hotel, with a seating capacity of about 611. We also provide Chinese and western buffet, western-style a-la-carte dishes, Sichuan-Hunan cuisine, roast duck and other cuisines with different flavors, which can meet the tastes of guests in different regions. Recreational facilities; Free WiFi in beauty salons and Internet cafes < P > 5. Advantages and disadvantages: < P > Any hotel has its own advantages and disadvantages. Operators must use business methods and promotion methods to maximize the advantages of the hotel and enhance its attractiveness in business competition, so that the hotel can strive for the best economic and social benefits. The advantages and disadvantages of this hotel are as follows:

5.1 Advantages:

● The surrounding environment is elegant and quiet, parking is convenient, and guests' consumption is not disturbed;

● One of the few quadrangle garden hotels in Beijing; Reasonable layout. Deeply liked by foreign friends.

● This hotel is a mid-range hotel with complete service facilities, high-grade decoration and imposing lobby, which is conducive to the development of business tourist market, tourism conference, sightseeing tourist market and local member tourist market;

● The hotel has complete catering and service facilities; Convenient for guests.

● The professional management team has rich management experience and resources to use; A proactive strategy will be adopted, and the initiative and competitiveness in business will be greatly enhanced; Management and service can reach a high standard, which makes the hotel create flexible conditions in business competition; At the same time, the service methods and products will be innovated, which will bring a refreshing feeling to local consumers and foreign customers who are constantly demanding services, and will certainly help to win customers.

● The hotel is located in the golden position of the West Third Ring Road, with extremely convenient transportation.

5.2 Disadvantages:

● There are many hotels around, which disturbs the price order.

● The hotel has a small area and lacks a medium-sized meeting room with about 71 people, so it is difficult to arrange it during the reception;

● The dining box is not luxurious enough to attract high-end guests;

● The original hotel is low-grade, its customers mainly rely on the door, its popularity is not enough, and its historical background is not as good as other hotels. It takes a long time for customers to find a fixed and long-term hotel, and the momentum of starting will be affected to some extent.

Part III Management Methods

6. Management Methods of Guest Rooms

6.1 Management Ideas:

Provide special services and special guest rooms.

6.2 market positioning:

The team mainly focuses on foreign guests, tourists and business guests, and takes price strategy as the main means of competition, so as to increase the room occupancy rate first; Individual guests are mainly local corporate guests, supplemented by self-driving cars and online guests, which constitute the main market of the hotel.

6.3 tourist market:

according to the number of one-time reservations, it can be divided into three categories: individual market, conference market and group market; From the perspective of booking channels, it can be subdivided into: individual guests, taxi drivers, business companies, booking centers, joint ventures, long-term guests, travel agencies, tourism distribution centers, government agencies and employees to recommend special discount customers.

6.4 Marketing means:

Focus on the international and domestic markets, sign agreements with international group travel agencies, the Capital Airport Reservation Center and online reservation companies, do a good job in Baidu search, and sell membership cards (combine hotel rooms, catering and recreational products in the form of packages and give a series of discounts). Sign agreements with local governments, enterprises and institutions, schools and various agreement groups in the form of sweeping buildings; Cooperate with the series of advertisements to highlight the product characteristics of the hotel, such as luxury, leisure and health, moderate price and fashion trend.

6.5 Price Positioning:

Considering the staging of the off-peak season in the local market, we deliberately set the retail quotation of hotels slightly higher than the Samsung standard in this city, so as to strive for the highest rental income as much as possible in the peak season; At the same time, we implement the flexible price policy of high price and big discount, secretly sign special contracts with commercial companies and intermediary agents at lower prices, and try our best to win the share of the tourist market by means of small profits but quick turnover.

7. Management methods of restaurants

7.1 Management characteristics:

-The characteristics of dishes are the way to survive, and the existing cuisines cannot adapt to the competition in the local market. In order to highlight the characteristics, we introduce fusion dishes and health-care dishes to improve home cooking and improve the grade and profit of our hotel. Catering to mass consumption.

-use the resources of the management company to introduce local characteristic raw materials.

7.2 methods to increase turnover:

-hold food festivals regularly, introduce local flavor dishes from all over China, and increase the choice of dishes. -change the menu regularly to add new flavor.

-strengthen staff training and improve sales skills and awareness.

-if customers reserve seats, try to prepare dishes for them, so as to increase per capita consumption.

-introduce western-style desserts, combine them with traditional Chinese desserts and promote them to attract customers to try.

-selling membership cards, and introducing a free table policy in catering to attract customers' consumption.

-with positive sales measures and incentive methods, all staff sales are launched.

8. western food management method:

8.1 management style:

-simple western food;

-provide coffee and tea service;

-set meals are available for lunch and dinner.

8.2 business concept:

The restaurant will provide a variety of red and white wines, which will be sold at small profits, and vigorously promote the culture of eating western food and drinking wine. Assist the hotel to improve its ability to receive international tourists.

-when facing the local market, the quality of food is the main selling point, so as to achieve exquisite products and value for money.

-The meat prepared in advance, such as naked eye steak, sirloin steak, foie gras, lamb chop, chicken chop, pork chop, salmon, cod, etc., is wrapped in plastic wrap, so that guests can choose at will.

8.3 Features of facilities:

-Combination of modern decoration style and traditional Chinese decoration.

-the main color and lighting effect must be soft and harmonious.

-European and American background music.

8.4 target customers: business customers, hotel guests, overseas tourists, conference guests and local customers.

9. Operation method of outdoor beer garden

(to be determined)

Several problems in operation

1. Cooperative operation or lease operation?

2. how many years is the lease (cooperation) period?

3. what regulations does party a have for party b's renovation?

4. can party b use the existing license? Can I change the name of the license?