Haidilao hot pot is directly operated.

Sichuan Haidilao Catering Co., Ltd. is a large-scale inter-provincial direct-selling restaurant brand hot pot restaurant, which mainly deals in Sichuan-style hot pot and integrates the characteristics of local hot pots. The full name is Sichuan Haidilao Catering Co., Ltd., and its founder Zhang Yong was founded in 1994.

Haidilao has more than 111 chain restaurants in Jianyang, Beijing, Shanghai, Shenyang, Tianjin, Wuhan, Shijiazhuang, Xi 'an, Zhengzhou, Nanjing, Guangzhou, Hangzhou, Shenzhen, Chengdu, South Korea, Japan, Singapore, the United States and other cities and countries.

Extended materials

Direct chain stores have the following advantages:

First, they can effectively display the strength of the company and provide image specifications. In particular, the image display of the flagship store is very convincing and referential, and at the same time it can effectively improve the brand awareness and reputation.

second, enterprises directly face consumers and understand the characteristics of consumers' needs, which is helpful for brand enterprises to obtain the most effective market information. It provides first-hand information for company decision-making.

third, it has direct control, is convenient for operation and management, and can timely and accurately implement the company's marketing concepts, principles and policies.

Baidu Encyclopedia-Haidilao

Baidu Encyclopedia-Direct Store