1. As the name implies, quality add-on works hard to improve quality and provide better and better products than competitors;

2. Channel attachment means to enhance its own value by means of the value of channels. Miaoshi yogurt was originally difficult to compete with Yili and Mengniu in general supermarkets, and chose to take the high-end hotel catering line, which enhanced its value and became the leading brand of dairy products in hotel catering channels.

3. Additional delivery conditions, regarding the delivery mode, there is a lot of room for the retail industry to explore;

4. Enhance consumer loyalty and satisfaction, so that the added value created during and after the sale will make Dangdang a comprehensive online shopping platform;

5. Image attachment is simply the packaging of brand image. Now research shows that the value of brand image accounts for 65% of the total brand value, so many enterprises do not hesitate to spend their blood on product packaging, terminal image, corporate image and advertising.

6. Emotional attachment. Why consumers choose a brand's products depends largely on their emotional identification and dependence on the brand.