Snacks: Qingzui buccal tablets can keep the mouth fresh and hygienic, not get angry, and can also clear away heat and detoxify.
When the dental cleaning products were first put on the market, they were accompanied by a media advertisement: "Do you want to know the taste of dental cleaning?" A sweet girl said to the boy next to her in a clear tone unique to girls that the boy's face immediately had a rich expression, "kiss"? What's going on here? Where are you going? Judging from the response after the broadcast, this is an advertisement with accurate positioning. Aiming at the market segments dominated by boys and girls, the advertisements have a fresh and humorous atmosphere and "Do you want to know the taste of clear mouth?" Asking questions can easily arouse the interest and curiosity of this group and try new products.
Looking at the marketing mix adopted by Yangshengtang Company for its different products at different stages, we can sum up some successful experiences: in the market introduction period of new products, we should pay attention to the dissemination of ideas, implement differentiation strategies and establish brand characteristics. When products enter the growth period, cooperate with advertising and public relations activities to further clarify product positioning and market segmentation and expand market share. After entering the mature period, consolidate the original consumer groups, and reaffirm and strengthen the excellent quality of products with the help of advertisements and promotional activities.