In 1997, the Korean HAJA children's career experience hall opened, marking the birth of the children's career experience industry. In 1999, Kidzania's first flagship store opened in Mexico in 1999, expanding to a global scale within ten years, becoming a leading brand in the global children's vocational experience industry. In 2008, the first children's career experience center was born in mainland China. As of March 2010, 13 venues have been opened and more than 30 venues are under construction. Although the expansion speed is amazing, but from the current business situation, in overseas quite hot children's vocational experience industry in China's development is not smooth, the vast majority of venues in a lukewarm state, and some are even on the verge of closure. In this article, we will analyze the current situation of China's children's vocational experience industry only in terms of the profit model, and discuss the future development direction. Relying only on ticket income, it is difficult to support the children's vocational experience hall revenue source is not limited to the venue tickets, it is a kind of multi-industry associations, can be tapped into a variety of profit channels for the combination. Mature foreign children's professional experience hall, its diversified profit structure is roughly as follows: ticket revenue accounts for 60% of the overall income, peripheral derivatives accounted for 15%-20%, brand implantation accounted for 20%-25%. Among them, peripheral derivatives mainly refers to the series of derivatives generated by relying on the brand of children's vocational experience hall, including mascots, toys, stationery and various souvenirs, etc.; brand implantation refers to the brand merchants to obtain the specific venue naming rights, and in which the brand experiential marketing, such as a brand of cake house, a brand of banks. On the contrary, because the development of the industry is still in its infancy, the general lack of experience in the operation of venues, the vast majority of venues are still in a state of survival supported by ticket revenue, the lack of sustainable development space. Ticket revenue accounts for 70%-80% of the overall revenue, the remaining 20%-30% of the revenue is derived from the periphery, and brand implantation revenue is basically 0. At present, the ticket price of the domestic opened venues is roughly between 120-200 yuan, and the ticket price fluctuates slightly on different dates and at different times of the day. With an average ticket price of 150 yuan, the average daily traffic of 500 people, the venue monthly ticket revenue of 2.25 million yuan, compared to the hundreds of millions of project construction investment and huge venue operating expenses, this figure is still difficult to support the normal operation of the venues, not to mention profitability. Solve the problem of product planting without delay. Brand implantation is an important profit channel for children's vocational experience center, from the perspective of marketing communication, it is the essence of children's vocational experience of this emerging industry. Children's vocational experience center is a valuable experiential brand marketing communication platform, which has created many successful cases of PinZhi cooperation in foreign countries. However, PinZhi cooperation in China 3 years of development process, but continues to be in the doldrums. Children's career experiential marketing as a new marketing platform failed to be recognized by Chinese enterprises, operators have the intention but not the ability, venues are generally difficult to attract brand customers implantation, and some of the venues almost no brand implantation. This not only represents the loss of an important profit channel, at the same time, the completely virtual career experience environment also reduces the sense of immersion and realism of consumers in the experience, weakening the value of the product experience. At present, the industry's exploration of the survival of children's vocational experience hall, most of which remain at the level of product design, few stand in the overall height of the analysis of the profit model improvement, and in-depth discussion of the solution to the problem of Pinzhi. At present, Beijing rong marketing consulting organization spent two years on the survival and development of the industry to do an in-depth and comprehensive study of the problem, and for the Chinese enterprises on the short-term profits of the heavy attention, put forward a targeted solution. Diversified profit model, the trend rong marketing consultant agency deputy general manager Zheng Zhan believes that, in addition to tickets, plant and peripheral derivatives, in fact, China's children's vocational experience hall profit channels there is a huge extension of space. The first is peripheral consumption. Chinese children's professional experience museum investors mostly from the real estate sector, they have idle building owners, with the innate advantage of investing in this type of project. Although the venues that have opened, independent projects and shopping centers are roughly equal in two property types, but from the situation of the venues in the pipeline, the vast majority of projects are located in mega shopping centers. This is because the location of children's vocational experience halls, transportation and food and beverage support is an important consideration, the choice of property shopping centers have a greater advantage. Investment purpose-oriented view, the nature of the children's vocational experience venues is not a single venue, but a multi-industry multi-industry business consortium of organic components. In this case, the children's vocational experience hall in addition to its own economic benefits, but also assume the function of customer flow introduction and resource integration, not only to import a huge flow of customers (the nature of the venue to ensure that the children + parents of the customer flow structure), but also to convert it into other sectors (such as food and beverage, supermarkets, clothing, entertainment, etc.) flow and successfully induced consumption, has a very high cross-border marketing value. Second is the marketing service support. Under the premise of the same consumer group, the children's vocational experience center gathers a large number of target audiences, which is an excellent place for brand dissemination; putting aside short-term interests, brand dissemination for children's groups is also beneficial to the long-term development of the brand. Children's experience centers can provide a variety of marketing communication services such as advertising space rental, temporary rental of venues, brand implantation and other forms. In addition, peripheral derivatives as an important profit channel, there is huge room for expansion. In addition to traditional physical products such as toys, stationery and mascots, many service-oriented products such as courseware, training and animation can be tapped in the future, which have huge market space. Compared with the limited ticket revenue, the profit channels of derivative products, brand implantation, peripheral consumption and marketing service support are obviously more expandable and scalable. The connotation of diversified profit model is actually to realize the transfer of profit focus from fixed channels to a larger space, and to build a diversified profit model oriented to marketing. Zheng Zhan, deputy general manager of rong marketing consultant organization, predicted that the next stage of the development of the domestic industry, when the product plant problem can be solved, the children's vocational experience hall will gradually reach 40% of the income from tickets, 20-30% of the product plant, peripheral products, 20%-30% of the profit structure. In the future, when the brand effect of children's vocational experience hall gathered to a certain extent, the proportion of ticket income will be further lowered, a strong brand effect will drive the development of the peripheral industry chain, contributing to the peripheral derivatives and peripheral consumption of the fire. The children's vocational experience hall will become a carrier of its own brand and Pinzhi customer brand marketing communication, comprehensively pulling the production

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