The operation skills of Tik Tok store include: determining product positioning, formulating operation strategy, building brand image, improving customer service quality and actively participating in community interaction.

1. Determine product positioning: When selecting products, consider the target audience and market demand, and determine product positioning and characteristics. Only by grasping the needs of the audience can we better promote and sell products.

2. Formulate operation strategy: On the basis of product positioning, it is necessary to formulate corresponding operation strategy. Including promotion channels, promotional activities, customer service and other strategies, so that consumers can find your products more easily, thus increasing sales.

3. Create brand image: Brand image is consumers' memory and cognition of you, which needs to be created through design, slogans and slogans. A good brand image can improve consumers' trust and loyalty, thus increasing repeat customers.

4. Improve the quality of customer service: Customer service is a very important part of e-commerce operation and needs constant attention and improvement. Respond to customers' questions and feedback in time, deal with after-sales problems, and provide a better shopping experience to win the trust and praise of consumers.

5. Actively participate in community interaction: In Tik Tok's small shop, interaction with fans is very important. You can interact with fans by publishing short videos and live broadcasts to increase their stickiness and activity.