Current location - Recipe Complete Network - Catering franchise - Commuters restaurant business _ restaurant off-season no business how to do _ restaurant door put recruiting guests
Commuters restaurant business _ restaurant off-season no business how to do _ restaurant door put recruiting guests
Restaurant is a relatively special industry, because of its heavy decoration properties, there are a lot of catering enterprises are not even close to closing down can not afford to close down.

Your business is not good, it is recommended that the first step is to do a self-examination of their business situation, research why business is not good.

The ideas for you are as follows:

1, whether the product meets the scene of your workforce, the workforce to eat your products are able to accept the taste, whether the meal is convenient. Your business hours are in line with the scene of office workers

2, your service is not a problem, whether the customer can stand in the position of the customer to fully consider the customer's experience

3, your location is not a problem, the address of your store whether the customer flow is sufficient, that is to say, every day, your doorway to the passing of the flow of how big? What time do they pass by?

4, you are sufficient to do the marketing program? Is your marketing reasonable?

Below for you to introduce some practical theories for marketing.

The marketing approach is step by step, you need to look at what you specifically need is what module of marketing

To provide you with the following advice for your reference:

We want to do activities for the purpose of nothing more than to realize the enhancement of the hotel sales, to increase the popularity of the effect of a.

We want to do activities for the purpose of nothing more than to realize the enhancement of the hotel sales, to increase the popularity of a effect.

So we want to get this effect according to the split out of a few marketing steps:

First: how to get customers into the store first?

We can use a strong visual display (opening ceremony, door baskets, firecrackers, large posters, lighting effects, etc.) to let customers see us first, and then, we through the small gifts, vouchers, dolls, interactive, and other ways to attract customers into the store. So we have realized the first purpose we want to achieve.

Second: how to let customers reach the purchase?

We can display dishes, discounts, vouchers, specials, and other forms of promotion of the store customers to buy, to achieve the consumer's willingness to buy. This premise, must be we have enough confidence in our products. Know that our product quality is reliable.

Third: how to make customers come back?

The theory of catering tells us that the cost of maintaining an old customer is much lower than the cost of attracting a new customer, so we have to introduce certain marketing tools to allow customers to come back next time, we can issue coupons, next purchase vouchers, including membership card marketing, and other means of effectively pulling the customer stickiness, so that the customer autonomy to form a second purchase. Of course, this is based on the stability of their products and a good service system of the premise.

I hope my answer will help you

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