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Agricultural marketing model and case study of agricultural marketing 10 new play
Summary: many agricultural operators are afraid of the problem of agricultural market stagnation, many people are complaining: doing agriculture is too difficult! But some people rely on new models, new business, new marketing to sell agricultural products, and also make a lot of money. Below, we will analyze the case of agricultural marketing model to see the 10 new ways of agricultural marketing. Agricultural products marketing model and case study 1, agricultural products + catering restaurant, catering experience as a channel or platform, after the experience of agricultural products, agricultural products, agricultural products, consumer, agricultural products, interactive grafted in the restaurant, so as to crack the agricultural products sales and promotion predicament. Adopt "agricultural products + catering" marketing model to think about a few points: 1) whether to do their own catering experience store; 2 agricultural products on the excellent, special efforts; 3) eat, play, learn how to balance. Case: there is a name "countryside ingredients experience restaurant", this restaurant is ostensibly a catering business, you can eat to the countryside to do a variety of tasty original ingredients, selling is a local chicken, local duck, local pork, eggs, duck eggs and other agricultural products. Afterwards, through in-store publicity, and combined with the Internet, to stimulate user demand, retain customers, and encourage consumption. At the same time, such a case there is a pig farmer opened 2 pork themed tasting hall, digested 70% of the production; a farming opened a deer lodge, deer products are in short supply; an ingredient experience restaurant, diners after eating a meal by the way to buy a year to eat meat, eggs. 2, agricultural products + webcasting 2016 webcasting is very hot, Fan Bingbing, Zhao Liying and other stars have to participate in the webcasting and received millions of rewards. The benefits of webcasting: 1) see with your own eyes, improve your confidence in buying; 2) participate in the interaction, get a sense of satisfaction; 3) novelty and fashionable Many people are rushing to come to something that has not been played. At the same time, agricultural products + webcasting can solve: the problem of trust. Through the live webcast can allow users to enhance the confidence of the product, but also fast