Many merchants have developed their own set of WeChat small program, all want to take advantage of the 900 million users to transform into their potential customers. However, if the promotion and marketing of their own WeChat small program is not good, then, WeChat small program marketing and promotion of what is a better way? The following editorial will be introduced to you!

A, WeChat small program online marketing

1, the official advertising space

(1) keyword promotion and search ads

WeChat as early as a few months ago went online with the function of small program custom keyword promotion. Developers just need to go to the background of WeChat's small program, click on "Promotion", then select "Add Keyword", enter the associated search keywords for a one-time submission for review and approval, and then they will be able to bind the reviewed and approved keywords after 7 working days.

WeChat will influence the search results based on the quality of service, usage, keyword relevance and other factors*** of the small program. The "search keyword advertising" function that appeared after that, through the keyword search promotion to achieve the exposure of the small program, this form compared to WeChat channel advertisers and the circle of friends advertisement placement, it seems to be more efficient.

(2) Nearby small program ads

The nearby small program is WeChat's earlier open traffic entrance, especially for the promotion of catering and retail industry has a pivotal role. Nearby mini-programs have also added a new advertising channel, which appears in the third line of the nearby mini-programs, and can be clicked to open the corresponding mini-programs.

(3) Ads in Public Number Articles

Advertisers can now create new "in-text ads" in the background to connect CPC ads in public number articles with products in small programs.

(4)Wallet Entry Page Ads

Same as paid promotion ads, but only enterprises with deep cooperation can access this ad page.

2, WeChat public number

At present, a single public number can be associated with 10 small programs of the same subject as well as 3 small programs of different subjects, and developers can flexibly build all kinds of connections between small programs and public numbers according to their own needs.

(1) Public number article entrance

Public number article entrance includes text jump, picture jump, card jump and so on.

(2)Bottom menu

(3)Input box left side to enter the small program (internal test)

3, share to pull new

Sharing to the group, friends, is the most traditional method of dissemination of social platforms. Winning in the mobile think, through sharing to pull new is also one of the effective methods of small program marketing.

(1) social reduction gold

Social reduction gold is the user in the small program to pay for the successful purchase of related goods or services, will automatically generate a small program social reduction gold, the user can through the "invitation to friends to receive together" to instantly receive. After the user receives the social discount, it will be put into the card package "My Ticket", and the next time the user uses the small program to pay for consumption, they can enjoy the social discount benefits.

This feature has helped many e-commerce apps such as Mushroom Street and Jinduoduo boost their profits during the beta stage. Winning in mobile can develop WeChat small program to help merchants realize such a function.

(2) Chat applet

Chat applet is a shortcut entrance to the historical applets that appear in group chats or chats with friends, and with the tool applets that open up the group's IPs to promote the repeated use of users.

(3) App sharing

App can share the corresponding applet card to WeChat, and tap it to enter the applet.

4, push promotion

(1)Template message

Template message is a push generated by WeChat small program to each user inside WeChat, and its application scenario is very wide.

Content classes can use it to prompt for updates, e-commerce classes can use it to prompt for promotions or non-payment, and tool classes can use it to prompt for completion of daily goals. Each push is a way for users to gradually form a dependence on the applet.

(2) Payment page

Winning in mobile suggests that the payment page of the e-commerce platform can increase the promotional information of the merchant, and utilize the message interface to repeatedly stimulate the consumers to deepen their impression.

5, third-party promotion

(1) small program store & public number

by paying or other ways to put the small program to the third-party small program store for publicity, the other side will be based on the specific rules and the needs of the merchants to promote the small program to the home page or the corresponding location.

(2) New media content cooperation

Through tweets to WeChat and other media platforms to import the traffic, pay attention to the objectivity and quality of the copy. At the same time to find with the small program's target users have a high **** sex media is also the key to promotion.

(3) Operating company promotion

The most common way is to entrust the small program to the operating company, in the operating company under the thousands of WeChat community forwarding circulation contributed to a large number of activation. This method of promotion is fast, but the user group is not necessarily the target users of the small program.

Two, WeChat small program offline marketing

Small program promotion code is the main way of small program offline customer acquisition. Offline placement of promotion code is not only to win the volume, the promotion of local conditions in order to achieve the maximization of benefits.

Managers can set up different parameters for the small program code to realize the statistics of customer acquisition by channel and evaluate the performance of promoters.

Three, how to market

Can be developed based on WeChat small program, for various industries to provide a small program system containing ordering, payment, marketing, membership, stores, group, product display, distribution, evaluation, and other management functions for marketing.

Small program can also develop a collection of e-commerce retail system, distribution system, group purchasing system, store system, small program official website system and other rich small program products as a whole, merchants can customize the development of small program coupons, points, membership levels and other marketing modes, through the fission distribution, rapid cultivation of seed customers, and effective retention of the target customers.