Looking closely at Mr. Pan's resume, his working experience is mainly in government departments: from Nanhui county magistrate and deputy secretary of the party group, to Jinshan county magistrate and secretary of the county party committee, to the deputy director of Shanghai Agriculture Committee, Songjiang district mayor, secretary of the district party committee, director of Shanghai Foreign Economic and Trade Commission and secretary of the party committee ... After a long experience, for 35 years, Mr. Pan said goodbye to his familiar government agencies and turned to a company.
government departments focus on macro and service, while enterprise management focuses on micro and benefits. Pan Longqing believes that as the top leader of the company, we must "think less about people and think more about things." The change of this role can make me "think a little more".
"In any organization, indecisive and impulsive people are infectious viruses, which can bring devastating disasters to companies, especially financial institutions." He said, "the question I often ponder now is profit, advantage and strength!" Compliance and innovation, two seemingly contradictory concepts, are actually an organic whole. Only by creating on the basis of compliance can we achieve the ideal effect. Since I took office in Shanghai International Group last year, I have to study financial information every day, and I have to prepare lessons every night, which is to make decisions tomorrow. "
Shanghai sdic was established in 1981. After 25 years' experience, most of the company leaders have actually taken such a road of steady operation and standardized management, and established a good reputation and brand in overseas financing, securities, trusts, funds and other fields with tangible achievements. After re-registration, Shanghai SDIC has been adhering to the business philosophy of pioneering and innovating, strictly controlling risks and professional financial management. By the end of 2115, it has successively developed 118 trust products, with a total entrusted scale of 8.9 billion yuan. After Pan Longqing took office, he carried forward his low-key and pragmatic style, which greatly improved the quality of the company's assets. In 2115, the company realized a total profit of RMB 184.14 million, an increase of 21% over 2114. The income from trust and intermediary business was 65.22 million yuan, an increase of 35% over 2114; The return on net assets reached 6.14%; The actual weighted average rate of return of investors who pay due is 4.21%, and the actual rate of return exceeds the expected rate of return. In addition, in the first quarter of 2115, the company completed the responsibility target of clearing deposit liabilities stipulated by the China Banking Regulatory Commission in advance, and the company's operating performance ranks among the top trust companies in the country.
not seeking the biggest, but seeking the best
In China, the trust industry is currently the four major financial pillar industries alongside banks, insurance and securities. According to some data, in 2115, the financing scale of the trust market accounted for 21.8% of the capital market financing in the same period, which shows that the development of the trust industry not only effectively increased the proportion of direct financing in China, but also increased the investment varieties in the financial market to meet the expanding asset management needs of investors.
However, there are still some problems in the trust industry, such as imperfect supporting laws and regulations, chaotic competition in wealth management business and unclear profit model of trust companies. All these have restricted the healthy development of the trust industry to a certain extent.
With more than 31 years' working experience in government departments, Pan Longqing has developed a habit of making a development plan in advance. At present, under the leadership of the Municipal Party Committee and Municipal Government, the strategic orientation of Shanghai International Group, which is dominated by financial investment, has been made clear, and efforts are being made to gather and develop local financial assets. As a holding subsidiary of Shanghai International Group, Shanghai SDIC uses the trust platform to optimize the allocation of various resources and exert synergy.
Shanghai gives full play to the unique institutional advantages of the trust industry and actively builds the company brand. In the industry, Shanghai International Investment Co., Ltd. pioneered the first "Magnetic Levitation Equity Trust Project" with quasi-asset securitization structure, and widely used the structural arrangement of "priority and inferiority" beneficiary rights in subsequent products to meet different customers' different preferences for income and risk. Since then, the company has actively explored the research and development mode of "from project to product, from product to product line" and established branded and serialized trust products with company characteristics. Such as "Sapphire", "Ruby" and "Platinum" series of trust products. Among them, the "Sapphire" series of structured securities investment trust products decompose and combine funds with different income and risk characteristics, with low risk and stable income, and 35 products have been issued in total, with a total scale of 1.487 billion yuan. Compared with the bleak and unsustainable sales of securities fund products in the same period, the "sapphire" series is in short supply, which has been widely recognized by investors and gradually formed a series of brand products with high reputation.
stick to the green hills and face the heroes
At present, the wealth management market on which trust companies depend for survival and development is facing constant infiltration and fierce competition from banks, funds, brokers and insurance industries.
Pan Longqing said that in this case, the trust industry must accelerate the pace of innovation. With the breakthrough of "211 contracts" as the breakthrough point, Shanghai SDIC actively explored standardized trust business and changed the product development mode from project development to standardized trust product development. And build a trust product circulation platform to make it circulate. Standard flower work is the basis for trust companies to form standardized products, and then form core business and become bigger and stronger. At present, Shanghai SDIC has developed a "cash-rich" trust plan as an attempt of this kind of trust products. At the same time, Shanghai SDIC is actively exploring the standardized infrastructure investment trust plan, and making efforts to develop trust businesses such as asset securitization and enterprise annuity, and actively striving for development in new business areas. Shanghai SDIC has continuously improved its customer marketing model, developed the first trust business platform in the industry, and won the 2115 Pudong Science and Technology Development Special Fund Award.
On the surface, market competition is the competition between products and services, but on the deeper level, its essence is the competition of talents. Shanghai SDIC will further strengthen its human resource management strategy, cultivate four abilities-R&D innovation ability, investment management ability, marketing ability and compliance risk management ability, and establish a mechanism-rapid response management mechanism, including rapid financial information collection and analysis mechanism, rapid project information capture mechanism, rapid new product development mechanism and rapid decision-making mechanism, which is the core work in the near future. Shanghai SDIC attaches great importance to compliance management while innovating its business. As a pilot project for non-bank financial institutions to build a compliance risk management mechanism in 2115, Shanghai SDIC took the initiative to build a compliance risk management system framework, constantly improved the internal control system, risk management system and various operating procedures, comprehensively advocated the construction of corporate compliance culture, and implemented the compliance concept into daily business activities. When talking about the working ideas in 2116, Pan Longqing believes that correctly understanding and grasping the business environment of the company and establishing a sense of crisis and urgency are the driving force and foothold for doing a good job in 2116, and also to embark on a business development path with the characteristics of Shanghai SDIC. Pan Longqing feels that the general trend of comprehensive financial management is increasing, and the competitive pressure of trust companies is increasing day by day; Innovation is the main theme of the development of trust industry, and trust business continues to develop rapidly; The idea of "classified supervision" has basically taken shape, and the national trust companies have been classified and rated. High-quality trust companies will have the opportunity to enter the fast lane of development, and some trust and investment companies with small scale and poor competitiveness will inevitably face the situation of survival of the fittest. To this end, Pan Longqing put forward the "four hard" working principles for the overall work of Shanghai SDIC, namely, 1) changing ideas, integrating into the market and promoting the company's sustainable development as the last word; 2) Take pioneering and innovating, improving efficiency and ensuring the preservation and appreciation of financial assets as hard indicators; 3) Take scientific management, risk prevention and strengthening the competitive advantage of the group as hard work; 4) The hard task is to build a brand, unite people and build a harmonious environment for enterprises.
Pan Longqing said that development is the last word. When we look at ourselves from the perspective of market-oriented enterprises, we will find that we are in a fiercely competitive market, so it is a subject that every "trustee" should think about and face to change our ideas and seek development opportunities in the market. Benefit is the foundation and guarantee of the company's development, and the final result of enterprise operation should also be reflected in benefit. Therefore, the company must strengthen the concept of cost-effectiveness and take improving efficiency as one of the core objectives of the company's business planning.
in recent years, trust products have been involved in real estate, education, capital market, listed companies, bank credit assets, bank bill assets and many other fields. However, due to the lack of innovative and independent trust products, risk buffer mechanism and economies of scale, the profit model of trust companies is unclear, and the profit of trust business is generally meager, which also makes trust companies fail to form core business and supporting core competence. And if the trust industry leaves its own industrial foundation to compete with other financial industries for business, for example, in the past development of the trust industry, many businesses of trust companies crossed with banks to get accurate banking business. Then, the trust industry will once again fall into the industrial convergence, and it will inevitably be uncompetitive. How to stand on its own feet and seek better development is a problem that the "trustee" should think about. Pan Longqing believes that property management function is the basic function of trust, and other functions are the derivative functions of property management. Trust companies should embody the basic functions of trust as much as possible in the design of trust varieties. At present, trust companies sell loan trust products with low risks and relatively stable returns, which should be said to be more aimed at market cultivation, so as to enhance their own credit. Therefore, the development of loan trust products by trust companies in the initial stage is the product of the initial stage of China's trust industry. To become an independent financial industry, the trust industry needs to constantly combine the needs of clients, highlight its own characteristics, make full use of the advantages of trust system and function, and innovate and develop more trust financial products.
Pan Longqing said that if the public offering of trust products is liberalized, it will certainly help to form the core business of trust companies, and more importantly, it can further standardize the trust business through public offering. For example, the implementation of third-party custody and strict information disclosure to accept public supervision and restraint is undoubtedly of great significance to the healthy development of the trust industry. However, not all trust products are suitable for public offering, and public offering of trust products requires certain basic conditions, such as huge capital demand for trust products, standardized trust products, mature trust products and controllable risks. According to the actual operation experience and market demand analysis, we believe that there are three types of trust products suitable for public offering: infrastructure trust products, asset securitization products and structured securities investment trust products. Moreover, in order to prevent risks, trust companies that implement trust public offering should also set certain entry thresholds. Pan Longqing finally quoted a remark made by Cai Esheng, Vice Chairman of China Banking Regulatory Commission, during his recent investigation in Shanghai SDIC-"Trust companies should find a clear development path". He said that no matter what difficulties it encounters, Shanghai SDIC will, as always, make every effort to make the trust industry bigger and stronger, and strive to build a first-class trust brand in China.
No matter how you think about it, you can't do without development and efficiency, innovation and compliance. This is Pan Longqing.
Pan Longqing, Chairman of Shanghai Trust, the best trust company:
First of all, I would like to thank shanghai securities news, the expert judges of the "Trust Trust" selection activity and all the people who participated in this activity. It is because of your great work and support that the trust company can be recognized and respected by the society and contribute to the economic growth and prosperity of China. We are sincerely pleased that Shanghai Trust can win the "Trust in Good Faith-Best Trust Company Award", which is not only right.