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how to do a good job in the storefront design of Taobao shop?

(1) Shop name design

Shop name is very important. A name with high generalization and strong attraction plays an important role in the visual stimulation and psychological influence of consumers. It can not only give people beautiful enjoyment, but also attract customers, expand sales and play the role of the first "salesman". Ancient firms paid great attention to the use of auspicious and smooth words to imply their own business. At that time, most of the shops were crowned with words such as Shun, Guang, Tai and Xiang, in order to seek comfort and good luck. Modern management also pays great attention to giving its own store a concise, fresh and distinctive name. As a store, the name is also a university question. The name should be elegant, fashionable and can impress customers' hearts. A good store name must be suitable for the level of its target customers, its business purpose and emotional appeal, so as to establish a good image for the store and enhance its appeal to customers.

1. principles of store name design

① principles of legibility and memorization

principles of legibility and memorization are the most fundamental requirements for store names, and only by being legible and memorable can store names play their recognition and communication functions efficiently. How to make the store name easy to read and remember? This requires the following points: simplicity-the name is simple, concise and lively, and it is easy to communicate with consumers. The shorter the name, the more likely it is for customers to daydream and have richer meanings. Generally, China names should be 2 ~ 4 bytes, and foreign names should be 4 ~ 7 letters. Unique-the name should have a unique modification, avoid coordination and avoid confusion with other store names, so as to make a clear impression in the public mind. Be novel, have a sense of the times or catch up with the trend of the times and create new concepts. It should also be loud and bold, with a high starting point, strong impact and a strong sense of shock.

② the principle of product attribute of the store

The name of the store should also imply some performance and use of the product. The obvious problem is that the more a masterpiece describes a certain product, the more difficult it is for this masterpiece to extend to other products. Therefore, when naming a store, the owner should not use the store name to imply the types and attributes of the products, otherwise it will not be conducive to the further development of the enterprise. However, in the clothing industry, if a clothing store deals in a certain type of clothing and targets a certain class of customers, it can be named for customers so that they can know the type of the store? quot; The Lady House is such a successful example. In addition to reflecting the types, we should also reflect the characteristics of clothing stores.

③ the principle of inspiring association

It means that the name of a store should have a certain meaning, so that consumers can wait for happy association instead of negative association, that is, to get a lucky name. However, it should be noted that sometimes from one language, it is the name of Geely, and when it is read in another language, it will have a negative meaning. In this case, if you want to enter the market in this area, you must change your name.

Ceng Xianzi, the founder of "Goldlion" Far East Co., Ltd., once talked about his famous brand? quot; The determination of "Goldlion". Mr. Ceng Xianzi said, "To create a famous brand, we must first choose a good name. Goldlion was originally called the Golden Lion. One day, I sent two golden lion ties to a relative of mine, and he looked unhappy. Say,' I'm not wearing your tie! Gold loses, gold loses, everything loses. " It turns out that the pronunciation of' lion' and' lose' in Hong Kong dialect is similar, and my relative is a person who loves to gamble on horses. There are many people who gamble on horses in Hong Kong, and obviously the word' lose' is taboo. I stayed up all night that night, and I racked my brains to change the name of Duoshi. Finally, the GOLDen LION was changed into a combination of free translation and transliteration, that is, gold means gold, and lion sounds and sounds are beneficial. This name was quickly accepted by everyone, and there were many businessmen from all walks of life. Who didn't want' golden seeds'? "

④ Support the principle of signs

Signs refer to the parts of the store that can be identified but cannot be expressed in words, such as the red logo of Coca-Cola and the striking yellow logo of McDonald's. quot; M ",the missing apple of Apple Cowboy, and the three-pointed star ring of Mercedes-Benz, etc. When the store name can stimulate and maintain the identification function of the store logo, the overall effect of the store will be strengthened.

in addition, the principle of adapting to the market environment and the principle of being protected by law are also two very important principles that should be paid attention to when designing a store name.

(II) Outdoor design

Outdoor decoration refers to the commencement of all decorations in front of and around the store. Such as billboards, neon lights, light boxes, electronic flashing advertisements, posters, leaflets, living advertisements, shop signs, facade decoration, window layout and outdoor lighting, etc., all belong to outdoor decoration. If a store wants to achieve good economic benefits, it must first make consumers enter the store. In addition to advertising, traditional prestige and other factors, consumers' understanding of an unfamiliar store begins with its appearance. The general psychological reaction of people to things is that a shop with elegant and luxurious outdoor decoration will sell high-grade and high-quality goods; And the decoration is flat or outdated, and the goods it sells must be staggered and low, and the quality is hard to guarantee. Too luxurious or simple decoration, uncoordinated collocation □ old and faded □ Yan Kouna Song □ Lin Xi? br> Outdoor design mainly includes appearance design, entrance design, signboard design, window design and external lighting design.

1. Appearance design

Appearance is the overall feeling of the store, which sometimes reflects the grade and personality of the store. From the overall style, it can be divided into modern style and traditional style.

The appearance of modern style gives people the flavor of the times and modern psychological feelings. Most stores adopt modernist style, which has an incentive effect on most consumers with strong sense of the times. If the shop is in the business district, the nearby shopping malls are generally modern, and the harmonious effect can be achieved. In today's developing society, modern style shops give people a fresh feeling, which makes them harmonious and unified with the modern high-speed society, and also reflects the trend of clothing.

The appearance with national traditional style gives people a simple, rich and traditional psychological feeling. Many century-old shops have become traditional font sizes that have influenced China and foreign countries, and their appearance decoration has formed a fixed pattern in consumers' minds. Therefore, their traditional appearance style can attract customers more. If the clothing store deals in ethnic costumes or antique costumes, such as cheongsam, traditional styles can be adopted. Or the clothing store is opened in a commercial street full of quaint colors, or the traditional style consistent with the overall style can be adopted.

2. Signboard design

After choosing the name of the store, we should consider the signboard. The design and installation of signboards must be novel, eye-catching, concise, beautiful and elegant, and attract customers' attention. Because the shop name signboard itself is an advertisement with a specific meaning, in a general sense, a group with signboards can make customers or passers-by see it clearly from far or multiple angles, and neon signs should be equipped at night. Generally speaking, the design and decoration of signboards should consider the following contents:

① the form and installation of signboards

the form, specifications and installation methods of signboards should be diversified and different. It should not only be eye-catching, but also be integrated with the store design, giving people a perfect appearance. Signboards are made of a variety of materials: wood, stone, metal materials, and can also be directly embedded in decorative exterior walls. The installation of signboards can be vertical, wall-mounted or suspended.

For many small and medium-sized professional shops, the production and use of signboards can directly reflect the business contents of the shops. Making it into an image or figure consistent with the business content can enhance the direct appeal of the signboard. Depending on the business scope of the clothing store, you can take different types of signs. Women's clothing stores can choose signs with a strong sense of fashion, and the colors of the signs should be eye-catching; Men's clothing stores are mainly in suits, which are more formal. Signs should adapt to this style and look solemn. Children's clothing stores should be lively and interesting and attract children.

3. Entrance design

When designing the entrance and exit of a store, factors such as the business area, passenger flow, geographical location, product characteristics and safety management of the store must be considered. If the design is unreasonable, it will cause crowded people or the goods will arrive at the export without being finished by customers, thus affecting sales. In the customer channel set up in the store, the entrance and exit are the power pumps to drive the consumption flow. A good entrance and exit design should enable consumers to browse the whole audience in an orderly way from the entrance to the exit, leaving no dead ends. If the store is a regular store, the entrance and exit are generally on the same side, in case it is too wide for customers to walk, leaving a dead corner. Irregular storefronts have to consider many internal conditions, so the design is relatively difficult. The design of the store door should be open, and the design should consider not letting customers produce? quot; "claustrophobic", "dark" and other bad psychology, thus refusing guests at the door.

4. Window design

The shop window is not only an integral part of the overall decoration of the facade, but also the first exhibition hall of the store. It focuses on the goods sold by our store, skillfully uses scenery and props, sets off the background picture decoration, and matches with appropriate lighting, colors and text descriptions.

① comprehensive window layout

It is to display many unrelated goods in a window to form a complete window advertisement. This kind of window arrangement must be carefully designed because of the great differences between commodities, otherwise it will give people a feeling of "assorted porridge". Some of them can be divided into horizontal window arrangement, vertical window arrangement and unit window arrangement.

② systematic window layout

The window area of large and medium-sized shops is large, which can be displayed in one window according to the category, performance, material, use and other factors.

③ Thematic window layout

It centers on an advertising topic, organizes different types of goods to be displayed around a specific event, and transmits a theme of appeal to the media. It can also be divided into: festival display-a special topic of festival window with the theme of celebrating a certain festival; Event display-a window that combines related goods with a social activity as the theme; Scene display-according to the use of goods, a variety of related goods are set into specific scenes in the window to induce customers' buying behavior.

④ specific window layout

refers to the centralized introduction of a product in a window with different artistic forms and processing methods, for example, the specific display of a single product and the specific display of a product model.

⑤ display seasonal goods in a centralized way according to seasonal changes, such as sweaters and trench coats in late winter and early spring, and summer clothes, sandals and straw hats in late spring and early summer. This technique satisfies the psychological characteristics of customers' seasonal purchase and is used to expand sales. However, seasonal display must be displayed in advance one month before the arrival of the season and introduced to customers in order to play the role of seasonal publicity.

5. Exterior lighting design

Exterior lighting here mainly refers to the use of artificial light sources and the matching of colors. It can not only illuminate the store door and the environment in front of the store, but also render the atmosphere of the store, set off the environment and increase the formal beauty of the store facade.

Color is one of the basic features of human vision. Visible light with different wavelengths causes people to feel different colors visually, forming different psychological feelings. For example, the rose light source gives people a luxurious, quiet and elegant feeling; The light green light source gives people a soft and bright feeling; Deep red is irritating, which will make people's psychological activities tend to be active, excited, passionate or restless; The indigo color stimulation is weak, which will make people's psychological activities tend to be calm and control their emotional development, but it is also easy to produce dull or depressed feelings. The colors are arranged in the order of red, orange, yellow, green, blue, indigo and purple, and the intensity turns from strong to weak in turn.

I hope it can help you.