How does the catering industry market through WeChat? How does the catering industry market through WeChat?
as a wechat APP similar to walkie-talkie, it can be installed on smart phones. Support to send voice messages, videos, pictures, texts through the mobile phone network, as well as video chat. More importantly, WeChat APP can share its life through a circle of friends and find people nearby through its geographical location. In terms of user experience, WeChat brings a brand-new mobile communication experience to mobile phone users. However, WeChat APP has already implemented these functions, so if these functions and experiences are put into marketing, will there be another benefit? Judging from the current trend of APP, we can see that APP has been applied in various industries, from Didi taxi service to domestic service, and then to domestic tourism. These apps have all been realized. Will it be better to market the catering industry through WeChat APP? Let me talk to you about how the catering industry conducts close-range marketing through WeChat APP.
go to the wechat public platform to apply for an official wechat account.
wechat official account is mainly a platform for celebrities, governments, media, enterprises and other institutions. You can promote the brand to hundreds of millions of WeChat users through the channels of WeChat public platform. Therefore, it can reduce the cost of publicity, and over time, it can improve brand awareness and create a more influential brand image. However, this is a very good opportunity for the catering industry. Some people may say that the official account of WeChat only has a certain effect on some enterprises and companies, but I believe that if a very eye-catching industry is placed in a humble catering industry, the marketing spark will definitely come out in generate. Therefore, if the catering industry wants to do WeChat marketing, it must first apply for a WeChat account.
For example, the author is the owner of a 1.1% rice restaurant and wants to do marketing for the restaurant through WeChat. At this time, I will first register a WeChat WeChat official account on the WeChat public platform, and then follow the prompts to register, and fill in the basic information, email activation, information registration and official WeChat account information in turn. It should be noted that some industry names need to be registered in advance, so I have to register the name of 1.1% rice, or add the brand name, such as black hat 1.2% rice. The newly registered account generally needs to be audited for a period of time and wait patiently. Of course, the author can also apply for public account authentication, but compared with the authenticated account, the ordinary account only has some functional defects.
Secondly, promote WeChat account through QR code.
when WeChat official account is registered, we will publicize the WeChat account of the restaurant to let more people know about the WeChat WeChat official account of this 1 o'clock restaurant, so we should vigorously promote the WeChat account after applying for an account. There are two ways to promote accounts. The first way can be promoted through the network, such as local QQ group, Weibo forwarding, QQ space, forums, blogs and so on. The second way is to sit in front of the checkout counter and take the initiative to explain to customers that the store has used WeChat ordering and take-away service, or put explanatory text on each leg of the restaurant. I think the second way is the most suitable way. A restaurant is generally a place where nearby people often eat, and WeChat marketing mainly provides convenient and fast ordering and food delivery services for nearby people, so it can be promoted in the second way.
For example, the author puts the QR code of WeChat on every dining table in the restaurant, and then marks it around, and can order or deliver meals by scanning the QR code. Generally, users who often play WeChat scan and add WeChat accounts when they see the instructions on the pattern. Then, the author can sit at the cashier and tell the ordering users that we have WeChat to order food. All you have to do is scan ours. Scan the WeChat QR code with WeChat, and then order food or order takeout through WeChat. Some people may consider the issue of payment, but they will not come after ordering. If so, they can think of a quick solution, such as paying with Alipay in advance, or leaving a seat after ordering. These are all possible.
Finally, take the initiative to send Chinese food information to WeChat users.
the former is done, and finally, you should take the initiative to post information with WeChat friends. Generally, you can log in to WeChat official account on your computer to facilitate the release of information. Moreover, the WeChat public platform has a group sending function, which can centrally publish some information about lunch, as well as some pictures, voices and other information. Don't wait for users to take the initiative to find you, take the initiative to find users, post information to users, and often post information to users on WeChat. Most users will remember your restaurant, so take the initiative.
for example, it's almost twelve o'clock in an hour. At this time, I turned on my computer and logged into the WeChat public platform before 11: 31, and then took the initiative to send today's staple food plus pictures and voices to every WeChat user who paid attention to me. After the release, the information will directly reach the mobile phone WeChat APP client, and then I can interact with the user. In the following days, I will post some information at eleven o'clock every day to let users remember our restaurant. ;
what are three effective ways to attract customers and drain food and beverage outlets?
1. Changing customers for customers, in other words, is the enjoyment of customer resources. As long as we circle our customers with each other's customers, we can basically enjoy it. For example, each merchant invites its own customers to participate and enjoys preferential activities of multiple merchants at the same time; Many merchants invite customers to organize an activity together, and the registration materials can be enjoyed; To be a small horizontal alliances, your customers enjoy the membership services of many restaurants, and at the same time, you also provide membership services to customers in other stores, thus realizing the * * * enjoyment of members.
2. The thinking of buying customers is to put gifts first, buy customers in through gifts first, and then facilitate the transaction, so that drainage is not a big problem. Do you think the investment will be relatively large? In fact, as long as the transaction rate and profit are calculated, it is easy for us to judge whether this scheme can make money. Buy accurate customers first, as long as we reach a certain turnover rate, we are cost-effective.
3. In addition to the above two methods, there is also an innovative model for returning commissions to old customers and new customers. Imagine that if you assign a unique promotion QR code to registered members and recommend a new customer scan code to register and recharge, you can get vouchers or points for deduction when the store pays the bill. At the same time, you can view the rebate situation corresponding to the recommended new customers. Members A, B, C, D, A developed member B, and B developed members C and D. B stores the value, A takes B's rebate, C and D store the value, and B can take C and D's rebate. In this way, we can not only retain old customers but also bring new customers.
4. All restaurants can use online marketing tools such as micro-restaurants to realize the commission rebate scheme for old customers and new customers. It can increase the enthusiasm of customers to pull new products, make every member become a promoter, and promote the growth of business fans and turnover.
how to make the wechat ordering system?
1. firstly, log on to wechat public platform system, find AppID and AppSecret under "developer center", and bind them with a certain ordering system.
2. log in to the ordering system and click "micro catering" to enter, or click "micro catering" in the shortcut operation to enter.
3. after entering "micro catering management", switch to "micro mall page setup". Name the restaurant and fill in the relevant information.
4. under the "classification of dishes", laoba restaurant focuses on "healthy eating" for young people working in nearby office buildings, and * * * sets up six categories: signature dishes, staple food, hot dishes, cold dishes, noodle soup and drinks.
5. under "food management", the corresponding food samples of restaurants are added, the prices are set, and corresponding pictures are attached.
6. This is a crucial step. Under the "Ordering Reply Configuration", after the keyword "Ordering" is set, the customer can reply to "Ordering" on WeChat to order food in real time!
7. In addition, you can also set up "desk management" through the smart WiFi micro-marketing platform, which is convenient and orderly for ordering food and serving food.
8. With the above settings, customers can now order food in real time by using WeChat. For example, WeChat fans reply to the keyword "order", and the WeChat ordering system we set up just now will automatically send a link, click in, and customers can order.