1985, Sean was born in a poor rural family. He used to be a flight attendant and turned to sales. Because of frequent business trips, you can also taste snacks from all over the country. By chance, I came into contact with Mala Tang in Xi 'an, Chengdu, so I came up with the idea of bringing this southern specialty food back to my hometown in Northeast China.
In June 2008, the first Shawn Mala Tang in Acheng officially opened, but the store business was not as good as Sean expected.
When the business of the first store was deserted, Sean realized that the difference in eating habits and tastes between the north and the south was obvious. If this difference is not reconciled, it will inevitably fall into the situation of orange in the south and orange in the north, so Sean adjusted the product according to the eating habits in the north. Mala Tang, which originated in Sichuan, has become a national brand and has now joined 4000 brands.
Extended data:
In order to gain a foothold in the market, Sean Malatang made a series of improvements, but of course he went the wrong way:
1, a generation of stores, he just finished decorating the store, but he didn't find his own style, just simply decorating it, and the result was of course not satisfactory;
2. Chinese style was chosen in the decoration process of the second generation store, but the positioning was wrong, which did not conform to the aesthetics of young people;
3. The third generation stores subtract from the brand image and refine slogan. Finally, bright orange was established as the decorative color in the store;
4. Four generations of stores have added some leisure attributes, transforming it from a street snack to a leisure restaurant. As Sean said, "We have subverted traditional ideas and created a brand-new market image. Let it gradually embark on the road of fast food and leisure. "