Report column I have organized 2 business trip report sample for your reference format.
The business trip report (a)
First, time: April 18, 20xx night to April 20, 20xx morning
Second, business trip location: XX,
Third, business trip personnel: XX,
Fourth, the purpose of the business trip: to understand the XX source of goods, the market,
Fifth, the main content of the business trip and the location:
The first station, Yantai Huanhai market: 19th 6:00 a.m. or so to arrive, the market is not a large source of goods is not much, 3 pounds of blackfish 12.5 yuan a catty, a *** understanding of the three aquatic merchants, the root of one of the in-depth communication to understand, the local blackfish is very little, their sources of supply is mainly in the direction of Nanjing, through the big passenger sent to Yantai, he is based on the amount of the market needs to be shipped, he said that the Nanjing sources of supply is sufficient, we have a brief Talked about the purpose of the visit, but also said that the intention to cooperate, he agreed to our cooperation specifications and requirements, but also to ensure the availability and quality of goods, both sides stay in contact with the phone number, 8 o'clock to leave the market, take a taxi to the long-distance bus station.
The second station, Anqiu City, Shandong Province (regional city) is 12 o'clock in the afternoon, in the station generally understand the local situation, the local production of onions, spring onions, garlic, ginger, and then hur hur hur left the coach station to go to the blackfish breeding base.
The third station, Anqiu City, Zhaoge Town Xiaoshan Reservoir, arrived at about 1:00 p.m., through a local surnamed Tian's blackfish economy, Xiaoshan Reservoir is a national nature conservation ecological zone, blackfish aquaculture bases due to the formation of it, the blackfish breeding base of the ground 10,000 acres, with an annual output of about 20,000,000 pounds of blackfish, which are mainly sold in Guangdong, Nanjing, Tianjin, Yingkou, Liaoning, etc., the source of supply is relatively abundant, and is also the largest blackfish farming base in Shandong Province. Shandong is also one of the largest blackfish aquaculture base, Shandong people talk howling talkative, said a lot of knowledge of blackfish, including blackfish on the way to ship across the country to change the water, etc., said in great detail, but also to get more information on the blackfish and the market, in conversation with the purpose of our go, through our conversation, he is also very intentional and we have a long term cooperation to ensure that we have the specifications and quality requirements is the cost of higher, now the market more than 3 catties of blackfish. High, now the market price of more than 3 catties 13.5 yuan 1 catty, 2 catties about 11.5 yuan 1 catty, the size of the pond together with 9.5 yuan 1 catty, we talked about 3:00 pm before he drove us to the station.
The fourth stop, Shandong Huaifang City, arrived at about 4:00 p.m., had arranged to see the Huaifang market, taking into account that it is already in the afternoon after the value of the examination, buy a ticket back to Yantai, in the evening of the same day, 11.30 seats on the boat back to Dalian.
The report of the trip (two)
The trip: xxx
Department: Marketing
Time: April 18, 20xx ------ April 26, 20xx,*** Count: 9 days
Location: Yinchuan, Ningxia
A: the purpose of the trip
To assist dealers to carry out sales and promotion in the terminal market.
Second: the arrangement of the trip
1) April 18: downtown.
2) April 19: left flag city.
3)April 20: Wuzhong City.
4)April 21: Downtown.
5)April 22: Downtown.
6)April 23: Rest.
7)April 24: Return, Yinchuan to Guangzhou.
8)April 25: Return, Yinchuan to Guangzhou.
9) April 26: return trip, Guangzhou to Zhuhai.
Three: sales
On April 18 to April 22 *** 5-day sales summary analysis is as follows:
1, visit customers: 72, the transaction customers: 30, turnover rate: 41.67%
2, the total amount of transactions: 35828 yuan.
3, turnover strain
(1) chemical cleaner: 10 pieces, *** turnover amount: 1332 yuan, accounting for total sales: 3.72%.
(2) stall oil: 19 pieces, *** turnover: 5088 yuan, accounting for total sales: 14.20%.
(3) Brake fluid: 17.5 pieces, *** turnover: 3818 yuan, accounting for total sales: 10.66%.
(4) Motor oil: 53 pieces, *** turnover: $24,084, accounting for total sales: 67.22%.
(5) High temperature: 1 piece, *** turnover amount: 240 yuan, accounting for total sales: 0.68%.
(5) Other: *** turnover amount: 1266 yuan, accounting for the total turnover: 3.53%.
Fourth: personal summary
A: preparation before the trip: before the trip and Sun Jin Guo explained the purpose of the trip, to assist Sun Jin Guo to develop the market, in-depth understanding of the Yinchuan market, in order to better cooperate with its good Yinchuan market battle to expand the strain, the development of urban markets, the successful completion of this year's sales targets. Before the trip into the three years of Sun into the sales data was analyzed, in order to better communicate with Sun Jin Guo.
Second: the company's situation: Sun Jianguo in March from the Great Wall Road moved into the Ningxia International Automobile City, No. 14?38, there are three floors, the first floor to do merchandise displays, the second floor is a small mezzanine, to do Sun Jianguo's office, the third floor to do the office of the salesman. Sun Jin Guo mainly do XX, before the transfer of some Mobil, Shell, and now no longer transfer goods, is the only one in the three districts to do only XX dealers. Counting the order in May, there have been 400,000 sales, an increase of 240,000 over the same period last year, this year, a good grasp is indeed expected to break through 1 million. Ningxia International Automobile City is a repair shop, big car sales, maintenance products agent is more concentrated in the area, Sun Jianguo moved to the automobile city to register the company means that Yinchuan XX officially said goodbye to the previous small business, general taxpayer qualification, to achieve a substantial metamorphosis for the second development of Yinchuan XX laid the foundation. At present, Yinchuan XX is relatively weak is the team foundation, the company only Sun Jianguo and his brother-in-law (Zhang Qian) two people, Zhang Qian and Sun Jianguo age, business ability and Sun Jianguo far from most of the customers and sales are from Sun Jianguo. Team building on Yinchuan is relatively weak, but also should cause concern in this regard and Sun Jianguo has had many communications, he is ready to recruit a clerk, a business, today went to the phone with him to learn that has been recruited to a male business, 25 years old, with a driver's license, has done sales of electrical appliances, Sun Jianguo said that it is okay, slowly cultivate. Yinchuan XX is currently only a small truck, to do antifreeze in September when you are ready to equip a large truck delivery, the first half of the process is the accumulation of the company registration, market accumulation, team building, if these jobs in the first half of the year to do enough, I believe that the second half of the year there will be better growth. The business scope of Yinchuan market is mainly in Zuoqi City, Wuzhong City, Wuzhong Xiaoba Town, Wuzhong Yanchi County, Shizuishan Pingluo County. The city is very weak, only about 20 customers, the neighboring markets accounted for nearly 90% of the sales.
Third: price positioning: Yinchuan market part of the product price positioning is still considered better, because the need to do promotions (points to send washing machines, electric cars, cameras, etc.), so there must be a better price positioning. sg15w4073?75 yuan, sj15w4085 yuan, sl15w40110 yuan, automatic shifter oil 22 yuan, new shifter oil 26 yuan. Cold-resistant shifter oil 28 yuan, 4L heavy-duty gear oil 80W9075 yuan, 4L medium-duty gear oil 80W9038 yuan, 911 brake fluid 20?22 yuan, gold plastic 22 yuan, 900G high-temperature 20 yuan, carbon net 12 yuan, CF?415W4072 yuan, CF?420W5078 yuan, wiper water 9?12 yuan, 18LCF?415W40286 yuan (a batch of goods before the price increase), chemical cleaner 5.5?6 yuan.
Fourth: network construction: in network construction Yinchuan there is still a long way to go, the main battlefield in the surrounding areas, urban areas accounted for too little share, the foundation is weak. And in the neighboring areas to Wuzhong, left flag area sales stand out. In these two markets we have a lot of big customers, and even several repair shops only sell XX motor oil, thanks to Sun Jianguo's long-term market accumulation and points promotion program. In the left flag, XX oil is already a brand, the influence of the top three, many drivers will take the initiative to add XX oil, Sun Jianguo in the left flag to find a number of large-scale repair shops, put up oil posters, points promotion to stimulate their initiative to promote XX oil, do a good job and the repair shop's customer relationship, unified repair shop's retail price, large oil supermarkets do not provide oil, only for other care products, to prevent the low-priced dumping, so that everyone is profitable, so that we all have a good deal. To make everyone profitable, once found a repair shop low-priced sales immediately stop the supply, this series of initiatives clearly enhance the enthusiasm of the repair shop, but also let XX oil in just one year's time to become the city's mainstream products, which is called Fugui's repair shop, is the core customer of the Yinchuan XX, oil, gear oil, chemical cleaner volume are very large, Sun Jianguo gave him a reward for a laptop computer, washing machine and refrigerator. In the pre-motor oil market development, Sun Jin Guo spends a lot of thought, investment in promotional efforts is also very large, every time from the left flag back to the city are almost 12 o'clock at night, the market sweat and effort spent in the market has been rewarded with today's left flag of the small harvest, which also explains Sun Jin Guo last year has been asking the company for promotional programs. Wuzhong's market and the left flag equivalent, Yinchuan bp agents in Wuzhong, became our rivals, coupled with Total, Elf, etc., the market competition is fierce. bp 10 pieces of promotional activities to send a piece of the festivals or the end of the year will also be taken to the meeting of the marketing model, the impact of the market is obvious, the pressure on us is also greater. But Wuzhong market has a number of core customers, so that the volume of XX performance is not inferior, after all, Sun Jianguo in the local Mobil, Shell and so on for a number of years, has made itself into a brand. Sun Jianguo's marketing idea is the next weak foundation of the market like Shizuishan, Wuhai to copy, for the end of the year to develop mature. But the next step in the development of the market is certainly not a simple copy of the above market, the market experience tells us that the development of the market can not rely on a single product line, otherwise the pressure of the forward movement is greater, XX's comprehensive advantages can not be fully realized. At the same time, Yinchuan downtown market and the city 4S stores should be an important piece of our main battlefield, Sun Jin Guo to the city and 4S stores market is not very important, resulting in the current downtown customers only 20 or so, the business trip has also been discussed many times with the problem, at first Sun Jin Guo expressed disdain: too much competition in the downtown market, the price pressure is very low, there is not much prospect, and the 4S stores only if we XX's The 4S shop only we XX's reputation to do up to have the opportunity to supply into. Later, through several rounds of exchanges and combat, he also slowly shaken, said that when the company is registered down to do a good job as a 4S store. He also raised the hope that by the time the company can join together to do marketing promotions, so that the progress of development will certainly be faster.
Fifth: strain expansion: this year, the Yinchuan market strain expansion is a theme content, the trip also talked to Sun Jin Guo in detail about the company's basic customers on the basic amount of business and the basic business content of the purpose, which also attracted Sun Jin Guo's great attention, and he also hoped that this year, Yinchuan can be a good harvest, early entry into the company's ranks of the basic customers. So in this year's sales also strengthened the promotion of brake fluid, gear oil, this year's expansion of a theme of the line is the brake fluid, the gold-plastic brake fluid he also placed an order for 100 pieces, as of the end of April, brake fluid has been 50,000 sales. Sun Jianguo this year for the line of goals are: more than 500,000 oil, antifreeze 200,000, brake fluid 150,000, other 150,000. In terms of this product line target, this year's brake fluid is expected to reach the expected goal. From the above price positioning can be seen in the Sun into the country at the variety is less, I believe that through the growth of market share of other varieties will slowly keep up, of course, in addition to brake fluid, gear oil, chemical cleaner is also a need to focus on, but this year's goal is still the first to bring up the brake fluid, a strain of a strain of expansion, step by step, I believe that a few years from now there will be a balanced strain structure. Last year's antifreeze did 13 million volume, if the raw materials this year, if the stability of a handful of efforts, the volume of 200,000 can still be achieved.
Six: related information: Yinchuan and Lanzhou are part of the Northwest Area, by the impact of the market geography, Yinchuan market specific other brands of prices with Lanzhou's basic consistent, bpSG15W4080?85 yuan, Total, Elf SG15W40 price at 78?80 yuan, the city of chemical clearing agent in the car servant, Bao Zhi Li and other low-priced see more than the car servants refrigerant supply 23 Yuan, labeled 1.5L of glass water for 9 yuan, brake fluid is not a mainstream brand, the Ford see slightly more, the price is also 18 yuan.
VII: Thoughts and Suggestions: To summarize, Yinchuan XX has a long way to go: from a single strain to diversification, the development of other markets around the market and the urban market, the development of 4S stores in the city, as well as facing the problem of team building, etc. This series of problems need to be solved. This series of problems need to be solved, compared with the Lanzhou market, Yinchuan is facing more problems, more need for the company's attention. But if these problems can be well solved, I believe that the future of Yinchuan XX is sizable, and a new million dealers in the three districts is just around the corner. This is exactly what I need to follow up step by step, and Sun Jianguo at any time to maintain good communication, timely grasp of his ideas and trends, in order to promote the healthy growth of Yinchuan XX. On this trip, Sun Jianguo repeatedly emphasized with me the problems with the product, and asked me to make sure to reflect them to the company's leaders in the hope of finding out the causes and getting them solved at an early date. That is, there are cases in the market where the car's valves sound louder after adding SG or SL oil, and the noise is not there when switching to other brands of engine oil. Of course, this is only an example, known in the Geely Dihao, the first generation of imported Fukang and other models have appeared, because of this matter so that Sun Jin Guo lost several large customers, Sun Jin Guo greatly deplored. So he also repeatedly emphasized that I hope I can truthfully reflect the situation to the company's leadership, in order to facilitate the identification of the truth of the problem, an early solution. Just like the end of last year's signing of the contract of the bull, Sun Jianguo put this year's task is still set at 1.2 million, I can see that he is also all the time in the advance towards this goal, the road is arduous, as long as the direction is correct, the result is surely beautiful, I believe that Yinchuan XX this year is a tough year, but also must be a fruitful year of harvesting!!!!
Zhuhai XX Marketing Department
xxx
May 6, 20xx