"Half a dish" was launched, harvested the majority of customers full of praise, its existence is of great significance. First of all, "half-portion dishes" in line with China's promotion of thrifty and frugal consumer trends. Building a frugal society, advocating saving and opposing waste is part of building a harmonious socialist society in China. The widespread popularization of "half-portion dishes" in restaurants has a restraining effect on the table waste phenomenon caused by the mentality of saving face of the Chinese people; secondly, "half-portion dishes" is conducive to helping consumers develop the habit of rational consumption. Saving is a traditional virtue of the Chinese nation, we have the responsibility and obligation to pass on this fine tradition and carry it forward. Table "half food", giving consumers more choices, reminding consumers to eat as much as the number of points, to help consumers form a correct concept of consumption, to develop a good habit of rational consumption helps a lot; third, "half food" is the catering enterprises to fulfill their social responsibility. Thirdly, "half-portion" is part of the social responsibility of restaurant enterprises. For restaurants, perhaps "half-portion dishes" will increase operating costs or increase the labor intensity of kitchen staff, but this behavior is in line with the social value orientation, in line with public consumption demand. "Half food" seems to be no benefit to the enterprise, but can make the restaurant to get money hard to buy reputation, this behavior is far more than the kind of focus on the pursuit of economic benefits, do not take into account the social responsibility and customer needs to be much more intelligent, but also than the money spent on advertising and shouting to be much more intelligent. [1]

Two, catering enterprises why no longer launch "half of the dish"

Nowadays, "half of the dish" to reduce the role of table waste of this practice has a collective curtain call, in the restaurant has been difficult to see! Some catering industry analysts believe that "half a dish" the reason for the cessation of the main reason is the consideration of the cost. The production of "half a dish", the price is reduced by half, but the production, the overall cost of the whole dish is not reduced, but also need to increase the amount of tableware and the number of times of service, [2] therefore, with the growing cost of labor and other costs, many restaurants have given up to provide "half a dish ". In addition to cost considerations, restaurants no longer introduce "half-portion dishes" and the social atmosphere and food culture is also linked. In the respected "CD-ROM action" gradually disappeared, the table waste also gradually return, and the Chinese people from ancient times have the habit of good face, even if the size of the two choices, sometimes still too concerned about other people's eyes and choose the whole dish, can not eat the whole thing will be in order to save face and choose not to pack.

Three, how to promote a wider range of "half-portion dishes"

1. Improve the awareness of the restaurant business savings

The reporter found that, compared to the ubiquitous anti-smoking signs in the restaurant, a lot of restaurants simply do not have anti-waste leaflets, slogans, and a small number of posted civilized dining leaflets, restaurants, their location is relatively hidden. The few restaurants that have posted flyers on civilized dining are in relatively hidden locations that are not easily noticed by customers. [3] For example, in Quanjude North Network Center Store, the "Civilized Dining Table Convention" is only posted in the corner of the inner wall, and it mentions "Cherish Food, Don't Waste" in very small words, which is hard to notice if you don't pay attention to it, and it is hard to read the small words if the customers sit far away from the restaurant. If customers are sitting far away, they cannot read the small words clearly. If "half-portion food" wants to be promoted again, it is necessary to reverse the restaurant's behavior and awareness of standing on the back of saving, only most restaurants realize the importance of saving and are willing to make a contribution to saving, "half-portion food" can come back into people's eyes and The only way to get back to the people's view and carry forward.

2. Catering saving publicity to be continuous

2013 "half a share of the dishes" is the reason for the emergence and to improve China's "tongue on the waste" to make an outstanding contribution, one of the important reasons is that at that time to promote saving publicity work Do very well. The slogan "Stop Waste, Save Food" can be seen everywhere on TV, on the Internet, in newspapers, on the streets and on community bulletin boards. The Party and the State have also made various efforts to promote the spirit of saving, and have played a very good role in leading the way. Social organizations have also followed the trend and contributed to the social atmosphere of advocating saving. In view of the important role of publicity, "CD-ROM action" and the table "half food" should not be just a whim, not to mention the short-lived "wind past all the same", but need to become a long-term planning for the future, and to promote the spirit of conservation, has played a good role. Rather, it needs to become a long-term planning, injecting long-term vitality, in a continuous, strong publicity under the acceptance of consumers, and ultimately the formation of restaurant sales and consumer spending habits.

3. The system is an important guarantee to retain "half food"

Many restaurants have set a minimum consumption limit, this practice not only infringes on the consumer rights and interests of consumers, but also promotes waste. In response to this phenomenon, it is recommended that the relevant departments further simplify the reporting process and increase the penalties for this behavior to reduce food waste caused by consumers in order to reach the consumption limit. At the same time, it is recommended that the relevant government departments issue opinions to make it clear that catering establishments should provide customers with services such as "small portions" and "half portions". At the same time, require catering enterprises to identify the food ingredients on the menu, indicate the number of recommended consumers, and take the initiative to provide free packing services. [4] Some foreign experience is also worth our reference, such as public money waste to be criminalized, private money waste to be fined. In short, only to build a "do not want to waste, can not be wasted and dare not waste" social atmosphere, "half a share of food" will be more extensive and more long-term.

Summary

"Half-portion dishes" as a national initiative, its existence for the fight against waste, the construction of a conservation-oriented society is of great significance. For now, "half food" on the table gradually disappeared in the situation must be clear about a fact, that is, in the "half food" mode of catering can be achieved through positive interaction with consumers **** win. At the same time, each of us also need to act consciously, refuse to waste, take the initiative to sunshine their own eat up the plate. In short, in order to "half a dish" in the whole society to be promoted, must be the state, catering companies, consumers, the three combined efforts, the lack of any one party's efforts are not possible.