Corporate Brand and Marketing Management: 168 Fast Food-Double Seeds-Real Kung Fu. From the change of brand, we can see the marketing road of real kung fu. In the entrepreneurial stage, it is easy to remember and spread by word of mouth. Needless to say, double seeds can rot. By the time Kungfu took Bruce Lee's image as a corporate logo and expanded its popularity, Bruce Lee was well known to all women and children, and Kungfu had two meanings, one was Bruce Lee's Kung Fu, and the other was a restaurant.

Standardized process: Everyone knows that Chinese food is delicious, but the complicated process makes people feel numb. Kungfu draws lessons from the process methods of McDonald's and KFC, and quantifies and streamlines the work, so that customers can wait shorter and get higher customer satisfaction.

Combined with the new concept of Chinese cooking method, nutritious steaming not only caters to people's demand for quality of life, but also hits the bubble food of foreign fast food, which is easy to remember and recite.

Others will be supplemented by data and examples, and there are many online.