Because the countryside is superior to the urban ecological environment, the pace of life is relaxed and the environmental atmosphere is natural and harmonious, which provides a foundation for the development of rural medical and health undertakings. Based on the analysis of the development characteristics, attributes and resources of rural health undertakings, this paper puts forward six development directions and three development priorities.
Rural health care is a health care industry model with health industry as the core, integrating health, tourism, old-age care and other functions, and combining health recuperation, medical beauty, eco-tourism, cultural leisure, sports and other formats. It is a way of life that takes the countryside as the living space, takes farming, farming and farm work as the living content, takes agricultural production and rural economic development as the living goal, and aims at returning to nature, enjoying life, cultivating self-cultivation, taking vacations and leisure, keeping healthy, treating diseases and living and working in peace and contentment.
0 1
Characteristics of rural health development
(A) superior geographical conditions
Rural healthy communities should be different from urban healthy communities, and we can start with the rural environment, so good ecological and climatic conditions are the basis for the successful development of rural healthy communities. On this basis, combined with local characteristics such as religious culture, hot spring resources, longevity culture and so on. , form a unique rural health community, and build a rural health industry system by developing various formats such as ecological experience, health vacation, forest health, summer health and hot spring health.
(B) Health-oriented industrial characteristics
The community industry in rural Yang Kang should focus on health industry and extend leisure agriculture, rural holiday, health food, outdoor sports and other industries.
Figure 1: the basic elements of the development of ecological health industry
(c) Clear functions
Rural recreation community is different from ordinary rural tourism projects, which highlights the function of healthy recovery. All formats and products of rural communities in Yang Kang are centered on "health", and the ultimate goal of all tourism products is to regulate the physical and mental health of tourists and restore their physical functions.
(four) large scale, strong industrial driving force.
The characteristics and purposes of rural community in Yang Kang determine that it should combine various formats such as health recuperation, medical beauty, leisure vacation, sports, healthy catering and so on. Behind these formats, it needs the support of many industries, such as medical treatment, transportation, agricultural and sideline products production and processing, sports equipment, food and medicine, and the surrounding industries are vast, so its development scale is usually large, and investors need to invest a lot of money, but the economic benefits will be high.
02
Six attributes of rural health care
(a) rural areas
There are many spaces for human health, including cities and mountains and rivers, but only in the countryside, in the countryside, in the village and nature, is rural health.
(B) "three rural" nature
"Agriculture, countryside and farmers" does not refer to "countryside, agriculture and farmers", but refers to "farming, farming and farm work". The "three rural" nature of rural medical care emphasizes that rural medical care must take "three rural" as its life content, rather than simply living in the countryside, let alone moving the urban lifestyle to the countryside.
(3) Productive
Productive, refers to the rural health not only to agricultural production and rural economic activities, especially agricultural production activities as the main content of life, but also mainly through agricultural production and rural economic activities, especially through agricultural production activities to achieve health purposes.
(4) keeping in good health
In rural medical care, we emphasize the living space-in rural areas, we pay attention to the content of life-farming, farming and dressing, but these are only forms and ways, not ends. Health preservation is the purpose, and it is the purpose to return to nature and enjoy life, cultivate self-cultivation, relax on vacation, be healthy and treat diseases peacefully. This is the rural health care.
(5) timeliness
The so-called temporality refers to the time experienced by rural medical treatment, which is often only a certain period or several periods experienced by tourists. These periods are neither long nor short, generally ranging from one week to several months.
(6) Lifestyle
The so-called excitement refers to taking rural medical care as a feature of life style, which is the expansion of daily life in depth and breadth. Therefore, farming is also a way of life.
03
Development direction of six resources and six formats of rural health care
(A) Landscape resources-keeping in good health by quietness
After a long historical evolution, the mountains, water and creatures in the rural landscape all show the spiritual essence of "harmony between man and nature" Harmonious landscape gives people the enjoyment of beauty through vision, edifies people's hearts with beauty, produces a feeling of integration with nature, and then precipitates impetuousness and noise, releases depression and depression, regulates the immune system of the body, and plays a role in health care, health preservation and treatment.
(B) air resources-keeping healthy with qi
Negative oxygen ions in the air have a health-preserving effect. Modern science has proved that when the concentration of negative oxygen ions reaches 4000 /cm3, it can meet the requirements of human disease prevention and treatment, health and longevity. Air rich in negative oxygen ions can be combined with other activities to form characteristic health care products.
Agricultural activities-exercise for health.
"Exercise for keeping in good health" is a simple concept of keeping in good health gradually formed by ancient people in China in their long-term life practice. Primitive farming allows people to experience the ancient farming culture and feel awe of heaven and earth; Farm leasing can take advantage of urbanites' leisure time to cultivate themselves; Science and technology farms allow people to get healthy exercise in the charm of agricultural science and technology.
(d) Human resources-health and harmony
Rural humanistic resources include rural culture, folk customs and traditional festivals. Rural human resources is a harmonious and unified way to get along with people and heaven and earth formed in the long historical development of rural areas, which shows the long-term harmonious overall appearance of rural areas and is the foundation of peace and health.
Rural living habits, folk activities and reverence for nature are all humanistic resources for health preservation. Let tourists participate in the colorful folk arts in rural areas, or let them become disseminators of intangible cultural heritage, and let rural humanistic activities cultivate tourists' body and mind, so as to achieve a win-win situation for rural health preservation and traditional cultural inheritance.
(e) Dietary resources-keep healthy through diet.
Diet is the material basis on which life depends. The Yellow Emperor's Internal Classic, Su Wenping's Anthropology, Taiping Shenghui Prescription and many other articles discussed the influence of diet on health and diseases. The "diet regimen" in rural areas is mainly embodied in two aspects: seasonal regimen and organic regimen. Seasonal health care refers to paying attention to different health care methods according to the seasons, such as "spring birth, long summer, autumn harvest and winter storage", and adhering to the concept of "not eating regularly"; Organic health preservation refers to the healthy food constructed by green and pollution-free ingredients provided by rural areas.
(six) environmental resources-sleep for health.
A good environment contributes to people's sleep, which is closely related to human health. In the Qing Dynasty, Li Yu said that "the key to health preservation is to take sleep first", and Shakespeare called sleep a "tonic" on the "banquet of life". There is a great difference between urban sleeping environment and rural sleeping environment. Various sounds in the countryside constitute a wonderful lullaby, which makes it easier for people to develop a healthy biological clock and enter a deep sleep, thus achieving the goal of "keeping fit by sleeping".
04
Three development points of rural health care
(A) according to their own characteristics, determine the type of rural development.
If the countryside itself has famous geographical indication agricultural products, a series of delicious food health care can be developed according to agricultural products; Some longevity villages have a longevity culture foundation, advocate health care such as food, medicine and Chinese medicine, and develop long-term family pension institutions in combination with elderly homestays, which is suitable for developing pastoral longevity culture and so on.
(b) Non-characteristic resources, with relevant features and functions.
For villages with no obvious characteristic resources, they can enter recreational resources through the carrying function of tourism and carry out characteristic implantation. This type is generally only suitable for developing longevity culture, ecological health preservation, combination of medical care and nursing or providing for the aged. For example, the ecological health type needs a good environmental foundation. In the later stage, it is necessary to improve and maintain the rural ecological environment, and at the same time cultivate and guide the entry of health care and old-age care industries, develop health care industries, and carry out ecological health care development; The combination of medical care and nursing needs to introduce the pharmaceutical industry, form a pharmaceutical planting industry chain or form a pharmaceutical industry town.
(C) strengthen the theme of health, diversified development
Rural health care industry must strengthen the theme of health care and old-age care and carry out diversified development. Focus on health industries such as health care, leisure and old-age care, and develop functions such as leisure agriculture, medical services, leisure and entertainment, and health care and vacation.
05
Typical case analysis
● Wudang Mountain Taiji Lake
(1) Project location: Located in the northwest section of Taiji Lake Eco-cultural Tourism Zone, at the end of the tourism and holiday plate, with beautiful natural landscape environment, it is the region with the richest terrain space and the best landscape vision. Superior natural ecological environment, the geographical position of big wudang as the "dragon head", etc. Determine its functional position in commanding the whole region.
(II) Project Overview: Taiji Lake Eco-cultural Tourism Zone in Wudang Mountain is composed of Taiji Lake New District and Taiji Lake Tourism Zone, and Taiji Lake New District focuses on the development of tourism development center, Wudang International Wushu Exchange Center, Taiji Lake Hospital, Taiji Lake School and high-end residential areas. Taiji Lake Tourist Area includes tourist resort, water sightseeing and outdoor leisure, with emphasis on the construction of Taiji Town, Wudang Mountain Kung Fu City, Laozi College, Mountain Sports Park, Wudang International Conference Center and other projects. It is a comprehensive resort integrating tourism, leisure and entertainment, health care and old-age care.
(III) Project Positioning:
1. Short-term goal: to build high-end scenic spots leading the whole eco-cultural tourism area.
2. Mid-term goal: to build a forward-looking platform for cultural exchange activities.
3. Long-term goal: solidification and accumulation of cultural context in aquaculture areas.
(4) Features of the project: Relying on Taoist culture and good ecological environment in Wudang Mountain, develop health care, pension and healthy holiday industry.
(V) Advantages of project development:
1. Reflect the geographical environment of Wudang Mountain: mountain range-flood, Wudang historical and cultural heritage-new heritage of this book.
2. Wudang Mountain is rich in religion, art, history and culture, and it is an area integrating contemporary multicultural exchange and architectural art. ..
3. Sufficient and free development space, providing hardware foundation, high-quality space and physical environment for large-scale cultural exchange and exhibition activities.
4. The original ecological forest landscape surrounded by lake light, using contemporary architectural technology, naturally "embeds" the architectural space into the environment, forming a modern architectural community style of "harmony between man and nature".