sales copy: the purpose of marketing is to sell products. Therefore, the sales copy will clarify the core selling point of the product, and through some guidance and marketing means, let consumers believe that the product can meet their own needs and give consumers sufficient reasons to buy, so as to arouse consumers' desire to buy.

Example:

Publicity copy: The purpose of marketing is to publicize the brand or product and expand its influence. This kind of copy usually uses life scenes, emotional attitudes, emotional ideals and other content to arouse the audience's * * * sound, so that the audience will leave a deep impression on the brand or product.

Example:

Hard and wide copy: refers to the copy that publishes the advertisement content to the new media platform straightforwardly, and the titles and sponsors of various variety shows are all hard and wide copy.

example: arctic sea dog oil: everyone is worried about gifts, so I will send arctic sea dog oil

soft and wide copy: product placement, which usually does not directly introduce goods, brands or services, but integrates advertisements with copy content.

Example:

Long copy: Long copy varies from several hundred words to thousands of words, which pave the way for emotions, set off the atmosphere and infect the audience's emotions through words, thus shaping the brand or product image and creating the brand spirit.

Example:

Short story: short and exquisite, paying attention to conveying the core concepts of brand products in a few words, making people think deeply or stimulating the audience's desire to buy.

Example:

My favorite copy: