In the past year, one of my junior high school classmates experienced an unexpected popularity explosion. It all happened in the little red book. In February last year, she registered a little red book account, which I paid attention to at that time, and now it has become a KOL sought after by the brand. Simply put, KOL is an "online celebrity" with appeal, influence and considerable credibility in a certain field. They are also called key opinion leaders and have a certain fan base, which can influence the behavior of fans to some extent. Because of many real cases of amateur explosion, more and more people are eager to establish their own KOL in Xiaohongshu. This knowledge of dry goods is included in the courses of Internet marketers. In addition to short video operation, there are professional knowledge courses such as on-site sales, product selection and platform management. Students who want to change careers, start businesses, work part-time or full-time can learn about it. After all, under the background, online marketing is the trend. Network marketing is a new profession born under the influence of the development of the times and the epidemic situation. Published by People's Society, with high gold content and easy entry, you can learn at the age of 18. Good prospects, breaking through the income ceiling, part-time, full-time, employment recommendation. Recommend Zhongsi Zhishu, an officially authorized research institution for Internet marketers, with formal qualifications, rich courses and high pass rate. 1v 1 intimate service, online part-time job and employment recommendation service! ! ! You can click on the business card below to add the details of the teaching assistant consulting research. Their family also has the opportunity to work part-time online. According to the study of these cases, I summarized three points that must be considered in the process of commercial promotion of Xiaohongshu's self-built KOL. 1. consciously choose business cooperation. Now the market is full of too many little red writers who have no sense of "brand building". Compared with the creation of personal brands, they are more eager to realize the present and have business cooperation in related fields. However, both merchants and resource integrators are more inclined to find a high-quality little red book KOL in the vertical field for cooperation. Therefore, in order to make a high-quality KOL, the first thing to do is to define your own position and focus on one field to establish an account, so that when users see this relevant information, remember that you found you. The most commonly used positioning method is to attach identity tags, such as stay-at-home mothers and gourmets; For specialties, such as skin care and fitness; For personality, such as enthusiasm, funny and so on. In addition, when promoting business cooperation, we should also consider the problem from the perspective of fans, choose high-quality brand cooperation, and think more about what fans need more and what fans can accept. Instead of blindly catering to the brand and paying attention to the promotion cost. 2. Content output and operation After determining your own positioning, you should diligently maintain your notes and attract the attention of fans through content. Good content must have the ability to ponder the user's psychology and be good at thinking about words. For example, users want to know what kind of skin care products, and they prefer to collect notes for interaction. Continuous output of content that conforms to people's settings can be considered from the following points: professional knowledge in a certain field, such as the method of making regular dishes, tips in the office gym and so on. Interest content, such as humorous jokes, entertainment gossip, the latest movie interpretation and so on. It should be noted that you must not publish content casually. The content is for fans, not for yourself as a diary. Of course, KOL needs to have a long-term vision. Her fans are her potential customers, so daily fan maintenance is very important, which requires KOL to have certain operational capabilities. When the fan base is large enough, you can also consider self-operated brands. 3. Picture making Whether it is a new account or an old account, the picture of the note is very important. The beauty and content of pictures largely determine whether users are interested in opening their notes to read. Xiaohongshu is an original mechanism of graphics and text, so using the same pictures as other users will be reminded by the system that it is illegal, so the pictures need to be shot and post-produced. In brand promotion, we should pay special attention to whether the pictures overlap with the comments posted by other users. Once the violation is reminded, the account weight will be reduced. Recently, the grass planting promotion activities of Xiaohongshu have attracted many people's attention. Many young people share their lives in Little Red Books to gain more fans and supporters. Whale culture Let's talk about how products are promoted in Xiaohongshu. No matter what the original intention is, everyone's ultimate goal must be to make data and make money! Increase income! Many times, for people in the industry or beginners who have just entered the industry, the choice is greater than the effort! We need to choose a track with a wider audience, greater traffic and less fierce competition, so that we are more likely to do high-traffic things. You can learn about the cooperation project of Tik Tok+ Hungry. The new project Tik Tok+ Hungry? The local life operator project has the following advantages compared with previous projects such as Meituan Store Exploration Project and China Video Project: 1. Not affected by epidemic situation and other factors, free time and place, no need to go offline to the store; 2. The operation is simpler. Compared with the Meituan store exploration project, it needs careful shooting and editing. If you are hungry, the video requirements of the project obviously don't need to be so high, and there is no need for real people to appear. You just need to take a clear and beautiful picture of the takeaway products. 3. The flow of people is large, and the competition for new projects is small. It is generally supported by flow. Compared with the previous projects, it belongs to the blue ocean project and has greater maneuverability and space. 4. At present, it has not been officially promoted in the market, which means that the earlier it enters the market, the higher the traffic inclination, such as early film editing, Chinese video planning, local life and so on. It is more than enough to earn more living expenses and pocket money every month by new projects. After staying in Tik Tok for so many years, the most important thing is not to know what made money in the past, but to know what projects can make money now and in the future! If you want to know the details of the new project, enter the Blue Ocean circuit in advance to divide up the bonus and get the qualification and right of city promotion, you can click on the following article to see the specific method: 1: What is Little Red Book? This is an online photo sharing community where users can upload their own pictures, texts or videos. Small red book promoters will formulate targeted promotion strategies according to different target groups. For example, if you want to promote your products or services through Xiaohongshu, you need to make good use of this platform to display relevant content; And if you want to attract more people to use your products or services, then you should try to create stories and wonderful paragraphs that can resonate with people. Generally speaking, the articles in Little Red Book are all high-quality original content, and it is also very convenient to publish. Therefore, if you want to use it for advertising, the best way is to let these articles appear in the place where they were first discovered and successfully reprinted. 2. Why use the articles in Little Red Book to promote it? Xiaohongshu is an application focused on women's social sharing, which brings together a large number of high-quality content and bloggers. When you use the articles in Little Red Book for promotion, you will attract more fans' attention and let them know more lace stories. In addition, publishing content on Little Red Book will also help improve brand awareness and attract potential customers. In addition, these articles can also help brands identify the possibility of product or service advantages and enhance their attractiveness in the target market. Therefore, if you want to promote your products or services through the articles in Little Red Book, it will be a very good choice to use them as advertising materials. 3. How to use Little Red Book to advertise? Little Red Book is a very popular platform, and many people are using it to advertise. So how to use the articles in Little Red Book to promote it? First, you need to find a keyword or phrase that is suitable for your product or service. This will help you attract more tourists to visit and understand your brand and products. Secondly, make sure that the title and pictures of your advertisement match the content of the article. These can help people think that they are just reading, not really talking about anything. Finally, consider using some eye-catching external link addresses, such as blogs and forums. In these ways, you can also bring traffic to the website, thus promoting sales growth. With the rise of social media, various brands began to attract consumers' attention by planting grass. Little Red Book is no exception. It is trying to take advantage of its platform to innovate and bring users a better experience.