1, the role of the concept of recognition (MI):

It is to establish the unique business philosophy of the enterprise, is the process of production and operation of the enterprise's design, scientific research, production, marketing, service, management, and other business philosophy of the identification system. It is the overall planning and definition of the current and future period of the enterprise's business objectives, business ideas, marketing methods and marketing form, mainly including: corporate spirit, corporate values, corporate credo, business purposes, business policy, market positioning, industrial composition, organizational structure, social responsibility and development planning. It belongs to the ideological category of enterprise culture.

2, Behavioral Identification (BI) role

It is the enterprise's actual business philosophy and create a corporate culture of the guidelines for the enterprise's mode of operation of the unified planning and the formation of dynamic identification form. It is the business philosophy as the basic starting point, internally, the establishment of a sound organizational system, management norms, staff education, behavioral norms and welfare system; externally, it is to develop market research, product development, through the public welfare and cultural activities, public **** relations, marketing activities, etc. to convey the corporate philosophy, in order to obtain the public recognition of the corporate identity form.

3, visual identity (VI) role

It is a corporate logo, standard fonts, standard colors as the core of the development of a complete, systematic visual communication system, is the concept of the corporate philosophy, cultural qualities, service content, corporate norms, such as the conversion of abstract semantics into a concrete symbol of the concept of shaping a unique corporate image. Visual recognition system is divided into two aspects: the basic element system and the application element system. The basic element system mainly includes: enterprise name, enterprise logo, standard word, standard color, symbol pattern, publicity slogan, market marketing report. Application system mainly includes: office supplies, production equipment, building environment, product packaging, advertising media, transportation, clothing and uniforms, flags, signs, signage, windows, displays and so on. Visual identity (VI) in the CI system has the most dissemination and infectious, most easily accepted by the public, according to the dominant position.