With the rapid economic development in China, celebrity endorsement has become a common phenomenon. Celebrity endorsement products and their own industries, on the one hand, can buy their own commercial value, on the other hand, it is also conducive to promoting the economic development of China. However, Huang Xiaoming Michael Chen was exposed for endorsement, and many problems were exposed in star restaurants, which need to be solved.

Some star restaurants don't operate with care, but make quick money. This kind of shop can't go far. This kind of incident can be regarded as false propaganda.

With the rapid development of advertising industry in China, the advertising remuneration of stars has also been greatly improved. It only takes less than a day for a star to get a generous salary. This industry situation led many representatives of the Ming Dynasty to ignore the quality of the products themselves for expensive endorsement fees, and the rewards were good enough that they would accept to speak for the products. This irresponsible behavior not only seriously violates consumers' right to know and fair trade, but also poses great risks to consumers' personal and property safety. Therefore, after the appearance of false advertisements, the most effective measure is to order the star agent to stop the behavior of false advertisements and inform the public that the advertisements are false, so as to prevent other unsuspecting consumers from suffering personal injury or death due to the false advertisements, and they are misled by the false advertisements for purchasing products or services.

The joint liability of commodity recommenders stipulated in the Food Safety Law should be incorporated into the advertising law, which is applicable to all commercial advertising endorsements. If stars and other public figures use their public images to represent commodities, they should bear more responsibilities than ordinary spokespersons. The type and scope of responsibility of advertising spokespersons (such as stars) should also be stipulated in the amendment to the advertising law. If the goods or services endorsed by celebrities cause damage to consumers, consumers should bear the civil liability for compensation, which should be not only compensatory, but also punitive, in order to protect consumers' rights and interests. The illegal advertising behavior of star interests has a greater deterrent. Those who violate the prohibitive and compulsory provisions of the advertising law and other laws, resulting in social disorder or infringing on the interests of the public, shall bear corresponding administrative and criminal responsibilities.