The second step is the text stage: it is very important to have a brand name that highly matches the brand personality, the brand name is the main body of brand communication, and it is the brand memory that is branded in the consumers' mind. Investment in the brand first investment in the name. The text also includes advertising slogan, brand endorsement, publicity copy and other combinations of brand information package.
Osage has created hundreds of good names in the process of serving brands. When serving Malaysia's Wendong Ginger project, we discovered through research that the core pain point of consuming ginger products is body cold, the problem is our core value, and the solution that the brand provides for consumers, the question is the answer, so based on the concept of the brand, we created a super brand name for it "Extreme Warmth". The product name is the product value, "extreme warmth" name and "body cold" big pain points form a sharp contrast, precisely and can bring the benefits of consumers directly to consumers, in addition to creating a good sound easy to remember the name, but also greatly save the marketing costs. As a result, a series of brand language system came into being, the brand advertising slogan: "Say goodbye to body cold, choose extreme warmth", to give consumers to design a super reason to buy, because the super reason to buy is the answer consumers want, so that consumers take action, and ultimately to achieve the purpose of sales.
The third step is the symbolic stage: the visual brand identity system is used to interpret the brand personality, so that consumers have an intuitive feeling.
The fourth step is the system stage: the visual system is carried through to the brand touchpoints for effective communication. The brand touchpoint system includes the basic recognition system, advertising recognition system, product recognition system, space recognition system, network recognition system. The key touchpoints of different brands are different, and we must find the most critical brand communication touchpoints.
The fifth step is the brand communication stage: through the unique media, the brand concept through visual text and other effective communication, arriving at the consumer mind, the formation of brand awareness.