H Catering Company has insisted on building a special hot pot brand from the beginning of its foundation, and its comfortable dining environment and unique shop design have been highly recognized by customers. H Catering Company from the beginning of the company insisted on creating a special hot pot brand, its comfortable dining environment, unique store design has been highly recognized by customers; the company in the selection of materials adhere to the principle of "green and pollution-free"; the company's regular staff training, staff business ability and work efficiency far more than peers; the company's thoughtful and careful service is also a major feature of its reputation. The company's thoughtful and careful service is also one of its well-known features, such as long-haired female customers do not have to worry about the restaurant to send a rubber band to eat hot pot head down inconvenient. After years of development, H Restaurant Company has become a leader in the domestic hot pot industry.

Q:

1) Explain the concept of Customer Transition Value.

View Answer Explanation Correct Answer Customer Transfers Value is the difference between total customer value and total customer cost.

Total customer value is the sum of a set of benefits that a customer can obtain when purchasing a product or service. It is an important part of the value of customer concessions, including products, services, personnel, image of four aspects.

The total cost of the customer is the sum of all forms of costs paid by the customer in the process of selecting and purchasing a product or service, mainly including money, time, physical, mental 4 aspects.

Answer Analysis This question examines the concept and composition of the customer's alienation value. See textbook P74-77.

2) What is the total customer value provided by H Restaurant Company in the context of the case study?

Total customer value is the sum of a set of benefits that a customer can get when buying a certain product or service. It is an important part of the customer's letting value, mainly including products, services, people, image of four aspects.

Product value is the value generated by the quality of the product, function, specifications, style and other factors. company H in the selection of materials adhere to the principle of "green and pollution-free", to provide customers with high-quality products reflecting the customer's total value of the product value.

Service value refers to the value of the customer in the purchase experience due to the business to provide a variety of services generated by the value of Company H for long-haired female customers to send rubber bands to facilitate the head down to eat hot pot, reflecting the value of service in the total value of the customer.

Personnel value refers to the value generated by the business ideas, knowledge, business capacity, efficiency and quality of work, business style, resilience, etc. Company H regularly trains its employees, whose business capacity and efficiency far exceed those of their peers, reflecting the value of personnel in the total value of the customer.

Image value refers to the value generated by the overall image of the enterprise and its products in the public, and Company H's comfortable dining environment and unique store design are highly recognized by customers, reflecting the image value of the total customer value.

This question examines the total customer value. See the textbook P75-76.