How to design a business plan cover template

Part 1: Business plan cover template

1. Summary

The summary of the plan is listed at the top of the business plan, which is condensed the essence of the business plan. It covers the key points of the plan at a glance, so that the reader can review the plan and make a judgment in the shortest possible time.

The summary of the plan should generally include the following: company profile; main products and business scope; market overview; marketing strategy; sales plan; production management plan; managers and their organizations; financial plan; financial needs and so on.

In the introduction of the enterprise, first of all, to explain the idea of founding a new enterprise, the process of formation of new ideas, as well as the enterprise's goals and development strategies. Secondly, it is necessary to deliver the current status of the enterprise, the background of the past and the scope of business of the enterprise. In this section, it is important to make an objective comment on the past situation of the business without avoiding mistakes. A pertinent analysis tends to win more trust, thus making it easy to identify with the business startup plan. Finally, there is also a description of the entrepreneur's own background, experience, experience and specialties. The quality of the entrepreneur often plays a key role in the performance of the business. Here, the entrepreneur should try to highlight his or her strengths and express his or her strong enterprising spirit in order to leave a good impression on investors.

In the summary plan, the enterprise must also answer the following questions: (1) the industry in which the enterprise is located, the nature and scope of the enterprise's business; (2) the content of the enterprise's main products; (3) the enterprise's market is there, who are the enterprise's customers, and what are their needs; (4) the enterprise's partners, who are the investors; (5) the enterprise's competitors who are competitors to the enterprise, and the competitors of the development of the enterprise. what impact they have.

The summary should be as concise and vivid as possible. In particular, it should detail what is different about your own business and the market factors that have led to the success of your business. If the entrepreneur understands what he is doing, a 2-page summary is sufficient. If the entrepreneur does not know what he is doing, the summary may take more than 20 pages. As a result, some investors "pick the wheat from the chaff" according to the length of the summary

2. Product (service) description

When evaluating an investment project, one of the most important concerns of the investor is whether and to what extent the venture's product, technology or service can solve a real-life problem or solve a problem in the marketplace. real-life problems, or, whether the venture's product (service) can help customers save money and increase revenue. Therefore, the product description is an essential element of the venture plan. Usually, the product introduction should include the following: the concept, performance and characteristics of the product; the main product introduction; the product's market competitiveness; the product's research and development process; the development of new products and cost analysis of the plan; the product's market outlook forecast; the product's brand and patent.

In the product (service) introduction part, the entrepreneur should make a detailed description of the product (service), the description should be accurate, but also easy to understand, so that investors who are not professionals can also understand. Generally, the product presentation must be accompanied by a prototype, photograph or other description of the product. Generally, the product introduction must answer the following questions: (1) What problem does the customer expect the enterprise's product to solve, and what benefits will the customer get from the enterprise's product? (2) What are the advantages and disadvantages of the enterprise's products compared with those of its competitors, and why do customers choose the enterprise's products? (3) What protective measures does the enterprise take for its products, and what patents, licenses, or agreements does the enterprise have with manufacturers who have applied for patents? (4) Why does the firm price its products in such a way that the firm can generate sufficient profits, and why do users buy the firm's products in large quantities? (5) What methods does the enterprise use to improve the quality and performance of its products, what plans does the enterprise have for developing new products, etc.? Product (service) presentations are more specific and therefore relatively easy to write. Although praise for their products is necessary to sell, but should be noted that every commitment made by the enterprise is "a debt", we must strive to fulfill. Keep in mind that entrepreneurs and investors are in a long-term partnership. Empty promises are only good for a while. If the enterprise can not fulfill the promise, can not repay the debt, the credibility of the enterprise is bound to be greatly damaged, and therefore the real entrepreneurs do not care for.

3. Personnel and organizational structure

With the product, the entrepreneur's second step to do is to form a fighting management team. Good or bad business management, directly determines the size of the business risk. And high-quality management personnel and good organizational structure is an important guarantee of good management of the enterprise. Therefore, venture capitalists will pay special attention to the evaluation of the management team.

A company's managers should be complementary and have a team spirit. An enterprise must have specialists responsible for product design and development, marketing, production operations management, and corporate finance. In the business plan book, it is important to spell out the key management personnel, describing the competencies they possess, their positions and responsibilities in the business, details of their past experience and background. In addition, in this part of the business plan, should also be a brief introduction to the structure of the company, including: the company's organizational chart; the functions and responsibilities of each department; the head of each department and the main members; the company's compensation system; the company's shareholders list, including share options, ratios and privileges; the company's board of directors; the directors of the background information.

4. Market Forecasting

When a company wants to develop a new product or expand into a new market, the first thing it needs to do is to make a market forecast. If the results of the forecast is not optimistic, or the credibility of the prediction is doubtful, then the investor has to take greater risks, which is unacceptable to most venture capitalists. Market forecasting begins with a demand forecast: is there a demand for the product? Is the level of demand such that it will bring the desired benefits to the business? What is the size of the new market? What are the future trends of demand development and its status? What are the factors that influence demand. Secondly, the market forecast also includes an analysis of the competitive situation in the market - the competitive landscape faced by the enterprise: what are the main competitors in the market? Is there a gap in the market in favor of the enterprise's products? What is the expected market share of the enterprise? How will the enterprise's entry into the market cause competitors to react, and what will be the impact of these reactions on the enterprise? And so on.

In the business plan, the market forecast should include the following: an overview of the current state of the market; an overview of competing vendors;

target customers and target markets; the market position of the enterprise's products; market geography and characteristics, and so on. Venture enterprises on the market forecast should be built on the basis of rigorous, scientific market research. Venture enterprises face the market, there would have been more variable, elusive characteristics. Therefore, venture enterprises should try to expand the scope of information collection, pay attention to the prediction of the environment and adopt scientific prediction means and methods. Entrepreneurs should keep in mind that the market forecast is not out of thin air, the wrong understanding of the market is one of the most important reasons for business failure.

5. Marketing strategy

Marketing is the most challenging part of business operations, the main factors affecting the marketing strategy are: (1) the characteristics of the consumer; (2) the characteristics of the product; (3) the company's own situation; (4) the market environment factors. Ultimately, it is the marketing cost and marketing benefit factors that affect the marketing strategy. In the entrepreneurial plan, the marketing strategy should include the following: (1) the selection of marketing organizations and marketing channels; (2) marketing team and management; (3) promotional plans and advertising strategies; and (4) pricing decisions. For entrepreneurial firms, it is difficult to enter into sales channels that have been stabilized by other firms due to the low visibility of their products and firms. Therefore, the enterprise has to temporarily adopt high-cost and low-efficiency marketing strategies, such as door-to-door sales, heavy advertising of goods, concessions to wholesalers and retailers, or handing over sales to any enterprise willing to distribute. For the development of enterprises, it can, on the one hand, use the original sales channels, on the other hand, can also develop new sales channels to adapt to the development of enterprises.

6. Manufacturing plan

The manufacturing plan in the business plan should include the following: the current status of product manufacturing and technical equipment; new product production plan; technology upgrades and equipment update requirements; quality control and quality improvement plan.

In the process of seeking funding, in order to increase the evaluation value of the business before investment, entrepreneurs should try to make the manufacturing plan more detailed and available*. In general, the manufacturing plan should answer the following questions: the enterprise manufacturing plant and equipment needed for the situation; how to ensure that the stability of new products in the scale of production into the stability and can

* sex; the introduction and installation of equipment, who is the supplier; the design of the production line and the product assembly is how; the supplier's lead time and the demand for resources; the development of standards for the production cycle and production The preparation of the operation plan; material requirements plan and its guarantee measures; what is the method of quality control; related other issues.

7. Financial planning

Financial planning requires a lot of effort to do specific analysis, including the preparation of cash flow statements, balance sheets and income statements. Liquidity is the lifeblood of an enterprise, so when an enterprise is starting up or expanding, it needs to have a detailed plan for liquidity in advance and `strict control in the process; the income statement reflects the profitability of the enterprise, which is the result of the enterprise's operation over a period of time; the balance sheet reflects the status of the enterprise at a certain point in time, and the investor can use the data in the balance sheet to get the ratio index to measure the enterprise's operating conditions and possible investments. Investors can use the balance sheet data to obtain ratio indicators to measure the business status of the enterprise and the possible rate of return on investment.

Financial planning should generally include the following: (1) assumptions about the conditions of the business plan; (2) projected balance sheet; projected income statement; cash flow analysis; sources and uses of funds.

It can be said that a business plan outlines what the entrepreneur needs to do in the fundraising process, while a financial plan supports and illustrates the business plan. Therefore, a good financial plan is critical in assessing the amount of capital the venture needs and increasing the likelihood that the venture will obtain funding. If the financial plan is not well prepared, it will give investors the impression that the business managers are inexperienced, reduce the assessment value of the venture enterprise, and also increase the business risk of the enterprise, so how to develop a good financial plan? This depends first of all on the vision of the venture - whether to create a new product for a new market, or to enter an existing market with more financial information.

A startup focusing on a new technology or innovative product is unlikely to be able to refer to existing market data, prices, and marketing methods. Therefore, it has to forecast the growth rate and likely net profitability of the market it enters, and sell its vision, management team, and financial model to investors. And a venture that is ready to enter an existing market

Part II: Business Plan Cover and Format Template

Jieyang Institute of Vocational and Technical Studies

Project:

Student's Name:

Department (Ministry):

Class ? Level: "Entrepreneurship Design" course assessment

So-and-so Instructor: So-and-so Department of Economic Management Specialization: Business Administration (Business Management). Specialty: Business Administration (Enterprise Management) Enterprise 101 Class Student No.: 09524100

June 14, 2012

Whether to participate

Participating team Participation results Entrepreneurial design course plan work ? Individual Position:

Enterprise 101 So-and-so Team Member:

Team Member:

Team Member:

Team Member:

Team Member: ? Team members: Team members: Team members: Team members:

Note 1:

1, the blank space on the cover page by each team to design their own logo

2, the team members of the team members of the spare group will be redundant line deletion

Everyone in the "Tools - Options - View", "Formatting Markup", "Formatting Markup", "Formatting", "Formatting Markup", "Formatting Markup", "Formatting Markup" and "Formatting Markup". "Formatting Marks" check "All" (recommended to check) you can see the delimiter and section breaks and other editing traces.

Note 2: page settings (all pages) are the same:

Margins settings: A4 paper type, top margin 2.5cm, bottom margin 2cm, the left margin 2.5cm, the right margin 2cm. binding line: 0.5cm, the left; the following chart:

"Document grid" is set to "Specify only the line grid". set to "only specify the line grid, 43-45 lines per page". The following figure:

The other settings use the default settings.

Note 3: In order to insert the page number is more convenient, to insert section breaks, so that the previous section and the next section of the page number can be set separately.

Insert the separator, can not be divided into sections, can only make the following document from the next page to start editing. The difference between section breaks and delimiters is explained at the end of this article.

Table of Contents ? Record

1 Overview of Human Resource Management ................................................................................................................ 1

1.1 The emergence of HRM and its importance .............................................................................. 1

1.2 Definition of Human Resource Management ...................................................................................................... 1

2 Common Problems and Root Causes of HRM ................................................................................ 1

2.1 Internal Causes .............................................................................................................................. 1

2.2 External factors .............................................................................................................................. 1

Appendix ............................................................................................................................................ 3

Appendix I ..................................................................................................................................... 3

Annex II: ................................................................................................................................. 3

"Table of Contents" format: insert separator, type: next page; before paragraph: 2 lines, after paragraph: 1 line; 2 spaces between the two characters, small 2, bold, centered, 1.5 times spacing;

"Table of Contents Body" format : small four, Chinese - Song font, Western - Times New Roman, left justified, 1.5 times the spacing;

Note: First, you need to set up the format and style of the body headings, and then set up the page number, and finally set up the table of contents; the format and style of the body headings are introduced in the main text, the way to set up the page numbering is introduced later, and the way to set up the main body of the table of contents is introduced in the last side.

Part III: College students entrepreneurial book cover design skills

College students entrepreneurial book cover design skills

It is used to describe the internal and external environmental conditions related to the proposed business and elements of the characteristics of the business, the development of the business to provide an indication of the map and measure the progress of the business standard.

Usually a business plan is a synthesis of functional plans for marketing, finance, production, human resources, and so on.

Writing a good business plan to think about:

(a) focus on the product

(b) dare to compete

(c) understand the market

(d) show a course of action

(e) show your management team

(f) excellent summary of the plan

II. Contents

Generally speaking, in the business plan should include the type of business, capital planning and fund sources, the total amount of funds allocated proportion, stage goals, financial estimates, marketing strategy, possible risk assessment, the motivation to start a business, the roster of shareholders, the number of employees scheduled, the specific content generally include the following eleven aspects:

(a) Cover

Cover of the The design should be aesthetic and artistic, a good cover will enable the reader to produce an initial good feeling, the formation of a good first impression.

(ii) Summary of the plan

It is the essence of the business plan is condensed.

The summary of the plan covers the main points of the plan at a glance, so that the reader can review the plan and make a judgment in the shortest possible time.

The summary generally includes the following:

Introduction to the company;

Managers and their organization;

Main products and scope of business;

Market overview;

Marketing strategy;

Sales plan;

Production management plan;

Financial plan;

The summary should be as concise and vivid as possible. In particular, it should explain the differences in your own business

(C) Introduction to your business

The purpose of this part is not to describe the whole plan or to provide another summary, but to (from: WWw. in point) make an introduction to your company, and thus focus on your company philosophy and how to develop the company's strategic goals.

(D) industry analysis

In the industry analysis, you should correctly evaluate the basic characteristics of the selected industry, the competitive situation and the future development trend and other content.

Typical questions about industry analysis:

(1) What is the degree of development of the industry? What is the development trend now?

(2) What is the role of innovation and technological progress in the industry?

(3) What are the total sales of the industry? What are the total revenues? What are the trends?

(4) What are the price trends?

(5) How much has economic development affected the industry? How does the government influence the industry?

(6) What factors determine its growth?

(7) What is the nature of competition? What strategy will you adopt?

(8) What are the barriers to entry into the industry? How will you overcome them? What are the typical rates of return in the industry?

(5) product (service) introduction

The product introduction should include the following: product concept, performance and characteristics; the main product introduction; product market competitiveness; product research and development process; development of new products and cost analysis of the plan; product market outlook forecasts; product branding and patents and so on.

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