Enterprise Plan of Clothing Factory 1

I. Company Introduction

Special note: I will take a clothing processing factory and a clothing wholesale and retail store owned by my family and the customers they have absorbed in the course of nine years as the starting point, and rely on these advantages to give full play to my intelligence and develop it into a powerful enterprise.

(I) Company's business purpose and objectives

Purpose: The company always adheres to the principle of * * * sharing benefits, and will never take personal interests as the guide, and do anything that goes against all entities in various business contacts.

goal: relying on the advantages of family industry, we will give full play to individual and collective wisdom, strive to make the family industry bigger and stronger, and finally turn it into a powerful enterprise.

(II) Company Profile

Company Name: Zhongsheng Clothing Company

Business scope: mainly engaged in clothing, but with the expansion of the company, the company gradually involved in various industries related to clothing, such as cloth production and financial investment.

in the early days, processing orders were made for retailers.

in the future, all aspects will blossom.

(3), company management

1, management ideas

The premise of excellent scientific management is to determine and implement correct and advanced management ideas. We will adhere to the principle of * * * sharing collective interests, attach importance to the personal interests of employees in all departments of the enterprise, and give everyone a mechanism to play freely, so as to encourage everyone to give full play to their personal abilities and plan a better future for the enterprise.

2. Management Team

The talent strategy is one of the most important strategies of the company. Therefore, attracting talents from all sides will be the strategic point of the company. We will make use of the relationship between all parties and try our best to attract talents from all sides, so as to build a management team full of omissions and outstanding talents.

3. Management decision

In the early days, the management decision will be made up of people from our entrepreneurial team and those from the unemployed family, and their respective tasks will be clearly defined. Our entrepreneurial team will be mainly responsible for market development and decision-making on the planning of the company's goals; The original family workers are responsible for the daily management of factory production.

in the future, as the company becomes bigger and stronger, the management decisions of the company will be made by the management department, and many market direct institutions will be subdivided to carry out and implement the decisions.

II. Market and Competition Analysis

(1) Market Introduction

China has the largest consumer group in the world, and the demand for clothing as people's daily necessities can be imagined. In particular, the demand for fashion clothes has shown a more rapid development trend in recent places. I think this is due to the rapid development of China's economy, the continuous improvement of people's living standards and the influence of new ideological trends. However, due to the constraints of the economic level of love and China's traditional frugality thought, people tend to favor those fashionable clothes with good quality and low price. In recent years, there have been a lot of online shopping for clothes, but there are many defects in buying them online: first, the quality is not guaranteed, and second, the price is still a little high. At the same time, we have to focus on the college students, because they have the strongest demand for fashion clothes, especially for quality and low price. In this way, many fashion clothing stores have sprung up, and their supply market will be a particularly huge market.

(2) Market opportunities and environment

Description: A new enterprise, which wants to take the famous brand route from the beginning, is unsuccessful, and even may lead to its own failure in starting a business. We should do what we can, adopt a step-by-step approach, and lay a solid foundation for the initial stage of the company step by step: we plan to open the retailers first, open the product market information, and attract many loyal customers to spread influence for the company.

I did a market survey for this project, and I found that the quality of clothes in many fashion shops is very poor, but the prices are still very expensive. After careful inquiry, I found out that their clothes came from wholesalers and the purchase price was higher. Therefore, if we can directly bypass the middlemen and supply to retailers, and supply at a low price with a fixed profit per piece, while ensuring quality, its market prospect will be very broad. The wide distribution of retailers will also provide favorable conditions for company brand creation.

The market influence and quality assurance of brand-name clothing are certainly strong, but due to the huge investment in advertising activities and other expenses every year, the price of its products can't be too low. With the advantage of low price, I dare say that the market prospect will be broad.

(3) Analysis of market competition

Because of the low-price strategy of good quality and low price, its competitiveness can be imagined. However, there will still be potential competition. Many enterprises will follow suit after seeing the good results we have received by adopting this strategy. At the same time, many brand manufacturers will also adopt cost strategies to compete for the market. However, due to the expanded sales system built by our company relying on mutual benefit and win-win, and at the same time, the image of cheap Associated Press established in consumers' minds, it will win us favorable conditions.

(4) Target market

At the initial stage, the enterprise mainly targets retailers and indirectly targets consumers;

in the future, enterprises will mainly target consumers.

iii. introduction of products (services)

service content

basic services: retailers will have photos of clothes provided by the company before each supply for selection. After the retailer escapes from the election, he will report his residence, and the company will tailor the production for him.

the product will be accompanied by a product cost report every time it is supplied.

Value-added services: all the expenses arising from intermediate links such as transportation fees and taxes when delivering goods to retailers shall be borne by them. However, if it can provide the company with useful market accommodation in each period, especially the accommodation that consumers tend to buy, it can be reduced or exempted as appropriate.

agreement service: if it signs a long-term supply agreement with our company, our company will guarantee that each item will be supplied at a favorable profit rate of RMB 15, and it will be included in the contract scope

(II) product and service planning

Our company will fully abide by the principle of * * * sharing benefits, take the interests of any business partner into consideration, and establish a set of service processes to serve the interests.

(3) conclusion of commercial contract agreement

1. The retail unit only needs a copy of the business license and a copy of the ID card of the person in charge, and can enjoy the deposit exemption. Just call us to make an appointment, and our company will deliver the goods to your door at the specified time, and both parties will sign the contract.

2. According to relevant laws, after signing a long-term supply agreement with the company for 1 years or more, you can pay a deposit equivalent to half of the profit receivable of the goods mentioned by the company in advance, and then pay the other half after the products are bought.

3. Our company will guarantee that every time we supply goods with long-term cooperation, the profit of each garment is only RMB 15, and every time the goods arrive, a cost statement is included in the goods, which has legal effect.

4. Every time a retailer provides our factory with useful information about market accommodation, especially about consumers' purchasing tendency, our company may reduce or exempt the indirect expenses incurred during delivery as appropriate.

5. Retailers can provide our company with garment samples designed by themselves or obtained in any other way. After the company estimates that it has a market prospect, it will mass-produce and resell it as appropriate. In the profit settlement after the sale, the company will give it a share of 35% of the sales profit of clothing. At the same time, the production, sales and other links of its products are sorted into detailed accounting entries, which are referred in detail. Accounting entries have legal effect.

IV. Marketing Strategy

(1) Selection of market institutions and marketing channels

In the early days, I would use the network of college students to give them some remuneration, and let them carry out point-to-point sales promotion to retailers with the preferential conditions of our company in order to obtain long-term supply agreements with those retailers.

in the future, we will fully trust the relationship established with retailers, and make use of the powerful market information that can be immediately fed back to us by its favorable conditions of direct contact with consumers, and we can immediately formulate favorable sales strategies accordingly. At the same time, we will set up a special marketing agency to assist.

(II) Marketing Team and Management

The early marketing team will be a multi-level marketing system established by me. Each level: students directly appointed by me; The second level: it is composed of students directly appointed by me and students appointed by themselves. Three floors, four floors ... and so on. Their main task is to help our company pull rooms. The advantage of this is that they can make use of the characteristics of college students from all over the country and take the preferential policies formulated by our company as the content of promotion. The dual advantages will create extremely favorable conditions for the establishment of our customers and the rapid expansion of our sales system. We will adopt the principle of freedom in the management of the sales promotion system. And according to their personal promotion, and signed a long-term supply agreement with the store to calculate wages.

In the future, as we have a broad sales system, our products will open up a market of our own and attract many loyal customers. At this time, we will strive for success and establish our own brand in time.

(3) Establishment of customer relationship

In the early days, we will mainly focus on the establishment of the relationship with retailers, and advocate with the contract agreement signed with them to build a complete interest-related whole on the basis of win-win with them. Our company's ties are used by retailers, while retailers rely on our products. )

In the future, our eyes will mainly focus on the consumer groups, continue to implement the brand strategy of good quality and low price, and the products will be more in line with the taste, and build more loyal customer networks.

v. capital demand and financing methods

in the early stage, the establishment of the market will cost a lot, and the expenses of the whole activity will be borne by the family industry.

in the future, we will implement two schemes at the same time when building our own brand. First, the existing sales plan is still mainly based on the strategy of good quality and low price; Second, relying on our own brand, we will develop another sales network and form it by joining. The former is mainly funded by retailers because of the implementation of processing and loan booking; For the latter, due to the implementation of the franchise method, the company takes half and the franchisee takes half. Enterprise plan of garment factory 2

1. Industry analysis 1. Macro-environment analysis

The successful economic reform and flexible market promotion policies of the country have made the domestic garment market in full swing. GDP and national consumption index are rising, and people's consumption consciousness is increasing, which shows a broad development space for the clothing industry.

2. Analysis of the development trend of the clothing industry

The clothing industry has been a big industry in China since ancient times. Up to now, with the opening of policies and economic development, China has now become a clothing processing base and a strategic position for brand development all over the world. China is a big country in clothing consumption and export. China's clothing exports account for about 2/3 of the total export of textile products. 61% of the production and sales of all brand products in the world are related to China, while the annual consumption of China mainland market is about 111 billion, with growing demand and huge market potential. This provides a broad space for us to carry out brand management.

The clothing industry is a consumer goods industry and also a high-profit industry. Driven by interests and the needs of the market, it has developed into a relatively perfect and professional group in the design, processing, marketing, direct marketing, joining and other different links of the whole format. In the past ten years, China clothing market, which has a huge scale of production and consumption, has greatly improved its business model and management level, and paid more attention to brand management.

3. Market Capacity

With a population of more than 1.4 billion, China's economic growth has been amazing in the past decade. According to the statistics of the National Bureau of Statistics, the gross domestic product in 21xx reached 9,593.3 billion yuan, an increase of 7.3% over the previous year. The overall sales of domestic social consumer goods is 3,759.5 billion yuan. Some experts estimate that by 21xx, the total sales will reach 11 trillion yuan. The domestic clothing sales market is very huge. According to the China National Business Information Center, in 21xx, the domestic clothing sales totaled 571 million pieces, and the sales of large shopping malls totaled 234 million pieces. With the rapid economic development and China's entry into WTO, China is regarded as one of the most potential consumer markets in the world.

4. Opportunities

1) China's economic growth is strong. With the promotion of WTO and the arrival of the Olympic Games, more foreign brands will enter China, which requires cooperation with powerful department stores or brand agencies.

2) Among many consumer goods, China is the "factory of the world" and there are a large number of processing bases in China, which provides conditions for the in-depth development of brand development.

3) Consumers' consumption concept. The competition of merchants is ultimately the competition of brands, and the time for brand operation is gradually ripe

4) Brand operation can strengthen the control of resources and improve the competitiveness and profit rate of enterprises

5) Foreign high-end clothing brands such as Louis Vuitton and Christine. Dior, Dzheniya, Versace, Armani, Ports, etc. successfully landed in China market and achieved great success in China clothing consumption market. This also proves that China consumers have a certain awareness of foreign brands and considerable purchasing potential

6) The new round of economic cooperation policy between the country and the clothing brand exporting country, the European Union

7) Italian Berlusconi, the rotating presidency of the European Union, met with China leaders together with European Commission President Prodi on October 31, and reached an understanding of economic cooperation, saying that relevant policies will be introduced to encourage domestic SMEs to cooperate with China enterprises.

second, the cooperation background of the joint venture company

make full use of the resource advantages of both parties, strengthen the alliance and quickly occupy the market resources.

1. Advantages of xxx department store group

1. Brand effect of xxx department store

2. Rich experience in department store operation, accurate grasp of the development trend of department store industry

3. Strong sales channel terminal

4. Financial support and guarantee

2. Advantages of XXX company

1. Jewelry industry, the core industry of enterprises, is all over the country. Customer resources that can be * * * enjoyed

2) Strong financial backing

3) Rich industry management experience

4) Flexible management mechanism

3. Strategic objectives

(1) Marketing objectives

1, and total sales revenue of RMB 11 million in 21xx.

within two or three years, after the promotion of the market, the brand has developed rapidly in China. There are at least 111 brand image stores in major shopping malls across the country, including 31 franchised floor shops;

3. Establish a scientific management system and a sales system operating platform;

4. Establish a marketing team with a clear division of labor that can work together.

(II) Financial goal

1. Get 21% annual return on investment after tax within two years;

2. In 21xx, the net profit will reach 11 million yuan;

(3) the way of company positioning and brand operation <