At first glance, the trademark of Kung Fu Restaurant will make people think that it is Bruce Lee, and its features are obviously copied. And every star has his commercial value, and the little star has tens of thousands of endorsement fees; As an international superstar, the commercial value of Bruce Lee is not comparable to that of a small star. Borrowing someone's image is not contacting his family. This is a blatant case that Bruce Lee's death will not be held personally responsible for borrowing someone's image.
Now Bruce Lee's daughter has bought the global right to use the trademark of Bruce Lee, while other daughters can't directly use the trademark of Bruce Lee, so they need to buy it. "Real Kung Fu" is obviously plagiarized, which is of course infringement.
The real kung fu reminds me of Jordan, who is still in court recently, and is more blatant than real kung fu. With Jordan's name and Jordan's dunk image, the loopholes in China's trademark law were used to the maximum extent, and he refused to admit it. Although he refused to admit it, the public's eyes were discerning and Jordan's brand went downhill.
Or is it because our country's regulations on intellectual property rights and trademark registration law are not strict enough, which leads to the frequent occurrence of such enterprises with obvious infringement? The public's word of mouth is also the foundation of an enterprise's development. If the real kung fu catering continues to be stubborn, the public reputation will collapse. It is better to take the opportunity to make peace with Bruce Lee's daughter and keep her reputation over the years.