Nowadays, many people are thinking of being their own boss and starting their own business, that business plan is very necessary. The following is a "coffee shop business plan sample 2021", which is only for reference.

coffee shop business plan sample 2021 (a)

Part I: Background.

In China, people love coffee more and more. With the "coffee culture" filled with every moment of life. Whether at home, in the office or in various social occasions, people are sipping coffee. Coffee has gradually become associated with fashion and modern life. Coffee houses all over the world have become a good place for people to talk, listen to music and take a rest. Coffee has enriched our lives and shortened the distance between you and me, and coffee has gradually developed into a culture. With the long history of coffee as a drink is widely known, coffee is being understood by more and more Chinese people.

The second part: project introduction.

The coffee shop was founded by XX College students on their own, in a conspicuous location on the street to the right of the main entrance of the school, where although the decoration is simple, it is exceptionally homey, even more cozy and relaxing than home. The south wall is lined with bookshelves, which are filled with all kinds of books. The bar is located in the center, behind the bar on the wall hangs a wooden wine rack, yards and yards of all kinds of coffee beans, the north side in addition to the door, the rest of the part is all bright glass windows, the window sill is very low, on top of all kinds of magazines, against the window only placed in the square table, each table can sit 4-6 people. However, the air, light and sound there are more fascinating, hard to leave, and it feels as easy and free as at home.

Part III: Entrepreneurial advantages.

At present, this market in the university school is still blank, and the pressure of competition is small. And the initial investment is not very high, at the moment the state encourages college students to start their own business after graduation, there are a series of preferential policies as well as loan support. Furthermore, college students are often full of expectations for the future, they have young blood, vigorous vigor, and "the calf is not afraid of tigers" spirit, and these are the qualities that an entrepreneur should have. College students have learned a lot of theoretical things in school, have a higher level of technical advantages, modern college students have the spirit of innovation, have the traditional concepts and traditional industries to challenge the confidence and desire, and this spirit of innovation often creates a source of motivation for college students to start their own business, and become a successful entrepreneurial spirit of the foundation. The biggest benefit of college students' entrepreneurship is that they can improve their skills, increase their experience, and apply what they have learned; and the biggest attraction is that after successful entrepreneurship, they can realize their dreams and prove their own value.

Part 4: Budget.

1. Coffee store storefront costs.

The coffee shop storefront is a leased building. With the building owner after consultation, in the form of a contract to reach a housing lease agreement. The agreement information includes the address of the house, area, structure, service life, lease costs, payment methods and so on. The advantages of leasing are low investment and short payback period. Budget 10-15 square meters store, start-up costs of about 9-12 million yuan.

2, decoration and design costs.

The full occupancy rate of the coffee shop, the turnover rate of the desktop, as well as the climate, festivals and other factors have a greater impact on earnings. Café consumption but relatively high, mainly for the student population, coffee shop layout, style and the use of what materials and coffee shop rendering, floor plan, construction plan design costs, about 6,000 yuan

3, renovation, decoration costs.

Specific costs include the following.

(1) the cost of exterior decoration. Including signboards, walls, decoration costs.

(2) Store interior decoration costs. Including ceilings, painting, decorating costs, carpentry, and other costs.

(3) the cost of other decoration materials. Glass, flooring, lighting, labor costs should also be calculated.

The overall budget is 360 yuan square meter according to the standard renovation costs, renovation costs *****xx yuan.

4, equipment and facilities purchase costs.

Specific equipment is mainly the following types.

(1) sofas, tables, chairs, shelves. *** Count xx dollars.

(2) Sound system. ***Count $xx.

(3) Cooking equipment, storage equipment, washing equipment, processing and holding equipment used in the bar. *** Count xx yuan.

(4) The bar, coffee cups, tea brewers, various small plates, etc., required for the use of product manufacturing. *** count xx yuan.

? Water purifier, using the brand of the United States, this water purifier can produce 12L of pure water per day, every day sales of coffee and other beverages 100 to 200 cups, the price is about RMB xx yuan up and down.

Coffee maker, the coffee maker is an electronically controlled semi-automatic coffee maker, the coffee maker's offer should be around RMB 350 yuan at the moment, and with the other accessories it will not be more than RMB xx.

Bean mill, the price is between xx yuan.

Ice sanders, which cost about xx dollars a piece, are a bit of a clarification, but it's best to buy two, or else there might not be enough to go around in the summer.

Ice machine, from the amount of ice production, generally to leave a surplus. The ice machine is 12kg per day. price xx yuan, good quality, so it can be used for many years, so it is also more cost-effective. [

5, the first stocking costs.

Including the purchase of commonly used items and low-value consumables, bar with a variety of coffee beans, milk, tea, fruit, ice cream and other costs. About xx yuan

6, opening costs.

Opening costs mainly include the following.

(1) business license processing fees, registration fees, insurance fees; expected xx yuan.

(2) Marketing and advertising costs; estimated $xx.

7, working capital.

At the beginning of the opening, the coffee shop to prepare a necessary amount of working capital, mainly for the normal operation of the coffee shop at the beginning of the opening. Expected 2000 yuan

*** Count: xxx yuan.

Part V: Development Plan.

1. Turnover plan.

The turnover there refers to how much the coffee shop's daily operating income. In the formulation of the turnover target, must be based on the current market conditions, and then study to the direction of the coffee shop business and the current price situation, to be measured comprehensively. According to the current mobile population and people's preference for coffee is expected to turnover of 400-800 per day, according to the peak season may be different up and down.

2, procurement program.

According to the proposed commodity plan, the actual launch of procurement operations, in order to make effective use of procurement funds and commodity composition to achieve a balance, must be set for the commodity information scheduling procurement plan. After the establishment of the turnover plan, commodity plan and procurement plan, it is not difficult to understand, a coffee shop in order to achieve business goals, while effectively completing the composition of goods and the flexible use of procurement funds, the basic plan is indispensable. After a coffee shop has set up a business plan, a commodity plan and a purchasing plan, it can purchase commodities in accordance with the set purchasing amount. After the purchase procedure, inspection and price labeling, the products are written on the menu. After that, we must study the matter, is how to effectively sell these goods.

3, personnel planning.

In order to reach the set business objectives, the operator must have a clear plan for the appointment of personnel and work assignments. Effective use of human resources, personnel training, are we must study.

4. Financial planning.

The allocation of operating funds is the focus of management. Usually can be coffee shop operating expenses are divided into personnel costs (salaries, meals, bonuses, etc.), equipment costs (repair costs, depreciation, rent, etc.), maintenance costs (utilities, consumables, services, miscellaneous expenses, etc.) and business expenses (advertising and promotion costs, packaging costs, sales tax, etc.). They can also be categorized into fixed costs and variable costs according to their nature. We need to set a range of possible increases in funding based on actual past performance.

5, financial planning

The profit and loss plan in the financial plan can best reflect the results of the store. Coffee shop operators in the working capital income and expenditure to control, in order to achieve a reasonable deployment of operating funds and the use of.

In short, the six basic plans listed above (turnover, merchandise purchases, sales promotion, personnel, funding, finance) is indispensable to the management of the coffee shop. Of course, there are some coffee shops in order to manage more in-depth, but also with the actual needs of the work to develop some other auxiliary programs.

Part VI: Market Analysis

In 20xx, China's coffee market experienced a period of rapid growth, during which the compound growth rate of the overall sales of the coffee market reached 17%; high-speed growth of the market for the coffee production enterprises to provide a broad market space, foreign coffee producers, such as Nestlé, Kraft, UCC and other companies have increased their investment in China. This has laid a good foundation for the leading position of China's coffee market in the future.

Coffee beverages mainly refer to two categories of coffee beverages: instant coffee and filled coffee; in terms of instant coffee, the average annual growth rate of China's instant coffee market reached 16% in 20xx, which shows that China's instant coffee market is still in the growth stage of high growth and investment space; in terms of filled coffee, the average annual growth rate of China's filled coffee market also reached 15% in 20xx; in the next few years, foreign coffee producers such as Nestle, Kraft, UCC, etc. have increased their investments in China to gain a good foundation for the future leadership of China's coffee market. The average annual growth rate of China's instant coffee market during 20xx also reached 15%; in the next few years, the outlook for coffee beverages in China will still be optimistic.

Nowadays, coffee shops are mainly operated by chains, and the market is monopolized by several groups. However, because the coffee shops of these groups do not have an unusual theme, it is difficult to match the young people who are looking for specialties. We have also studied the market competition of other beverage stores, but found that these similar industries are not operated in a self-service format, and it is difficult to meet the needs of young people who emphasize efficiency. Therefore, we believe that the establishment of self-service theme coffee shops can meet the needs of young people, and there is still much room for development. Data proves that China's coffee consumption is rising year by year, and is expected to become the world's major coffee consumer.

Part VII: Marketing Strategy.

1. Competition analysis in the same industry.

Know yourself and know the enemy, win a hundred battles. Coffee shop operators should always pay attention to the business dynamics of competitors and their product composition scenarios, and in-depth comparisons and analyses, in order to occupy a favorable position in the operation, to ensure that more effective than competitors to take the sales strategy.

Coffee store operators must not ignore the market intelligence, must always grasp the latest relevant data and information. For the characteristics of the coffee shop address and customer characteristics, and constantly improve the quality of products and services, improve the frequency of customers to the store, and thus improve the performance of the coffee shop.

2, sales promotion program.

The basic characteristics of the coffee shop is a fixed point of business. However, the current market competition is becoming increasingly fierce, in order to make the performance of strong development, the coffee shop can not passively wait for customers to come to the door to patronize, but must take the initiative to attract customers to the store. Therefore, the implementation of sales promotion activities and the appeal of publicity effects are equally indispensable. In general, small coffee shops can not be compared to large coffee shops to invest huge advertising and promotional costs, so we must do "spend a small amount of money to do big advertising". Posters, flyers, mailing letters and other promotional tools can be used.

3, daily operation plan.

How to draw up business plans for the coffee shop, the most concerned about the entire operation process, may be the turnover of each day. Each coffee shop is often set business goals, more detailed and even set the location, commodity goals, as a measure of each day's business scenarios benchmarks.

In the formulation of the daily operation plan, it is necessary to complete the overall operation plan based on the set business policy and turnover forecasts, the projection of the target inventory, the estimated amount of loss, the estimated amount of purchases scheduled for the projections, as well as the projections of the expected gross profit. Since the entire planning process must be based on data, the establishment of database information is a must for sales planning. Even a small coffee house should be based on data, so that there is an objective standard of measurement, rather than solely based on impressions, feelings and observations.

Part 8: Growth and Development.

Coffee store target consumer groups are mostly college students mainly, situated in commercial areas, university campuses and intersections of the intersection, the rent is moderately priced, the decoration requirements are higher, so that the overall investment costs increase. The most important thing for college students to start a business is the mindset, accurate positioning based on the development prospects to have confidence, can not be in a hurry, blindly adjust the business strategy. Running a coffee shop is a perfect wish, but it is important to have adequate psychological preparation in order to step by step towards success, so it is important to have an easy mindset.

Coffee store business plan sample 2021 (two)

First, the business profile

The main business scope:

Coffee category: Blue Mountain, latte, mocha, cappuccino, Italian, Colombian, Brazilian and so on. (Coffee is the specialty of the store, all freshly ground and freshly brewed coffee.)

Alcohol: red wine, wine, cocktails, white wine, champagne, cinnamon wine, brandy, all kinds of beer.

Milk tea: various flavors of milk tea, such as strawberry, green apple, chocolate, mango and so on.

Afternoon tea: green tea, black tea, ginseng oolong tea, several types of herbal tea, etc.

Desserts: a variety of exquisite desserts, such as mousse, cookies, cakes and so on. There are also a variety of flavors of smoothies and ice cream.

Business Type: Service

II. Market Assessment

1. Description of Target Customers: School students and teachers. Business people in business buildings.

2, the market capacity or the enterprise's expected market share: 1%

3, the main advantages of competitors: a larger number of products, a long history of development, well-funded, recognized by many guests.

4, the main disadvantages of competitors: product mode is fixed, inflexible.

5, the main advantages of the enterprise relative to competitors: the development of the early stage can use different business model, choose the most suitable.

6, the main disadvantage of this enterprise relative to competitors: less capital, not recognized by the guests.

Third, the market sales plan

1, product: xx

2, price: xx

Breakfast

McMuffin (chocolate, blueberries, vanilla, cranberries did not) 7-8 yuan

Danish bread 5-8 yuan

Lunch

Vegetable Pie $8

French Sandwich (Tuna, Smoked Chicken) $15

Sandwiches (Tuna, Potato, Caesar) $10-12

Salads (Potato, Tuna, Caesar) $15-19

Meal Boxes (Barbecued Pork, Black Pepper Beef) $19

Teatime

Cheese Sticks p>

Cheese sticks, breadsticks $6

Small cookies $6-8

Tiramisu $10

Fruit cups $6

Vienna Black Forest Cake $8

Cheesecake $10

Blueberry cheesecake $12

3, promotional methods:

① Establishment of membership card system : The name of the member is printed on the card. The discount rate of the membership card is not high, such as 9.5 percent off. On the one hand, this can give consumers a sense of respect, on the other hand, it is also easy for the waiter for the consumer's name. Exceptional if the consumer and others together, and the waiter can publicly call him (her) as * Mr., Miss, they will feel very respected

② personalized service: put some promotional items on the table, the information is about the knowledge of the coffee, stories, etc., on the one hand, to enhance the taste, atmosphere, but also to increase the consumers of the brand good sense. For a number of consumers to come together with a specialized explanation staff. If they are interested, they can introduce them to the names and origins of various types of coffee. Can also let them participate in the coffee production process

4, location:

(1) site selection details:

(2) the main reason for choosing the address:

(3) sales method: the final consumer.

(4) Reasons for choosing this sales method: service industry, not suitable for wholesale and retail.

IV. Business Organization

The business will be registered as: a partnership

Proposed business name: xx

Employees of the business: xx

Business licenses, permits to be obtained by the business:

The legal duties of the business (insurance, payroll for employees, etc, Taxation)

V. Fixed Assets

1, tools and equipment: Kitchen is the oven, grill, stove, sink, cooker, sterilizer, refrigerator

Bar side: refrigerator, sink, ice machine, cake cabinet (optional), coffee machine, etc. 。。。。

2, fixed assets and depreciation summary:

Six, other operating expenses (excluding depreciation and loan information)

Coffee Shop Business Plan Sample 2021 (3)

xx Coffee House is located in the university city of Guangwai, and the North Campus of the Yunshan Coffee House has a relationship with the same lineage, but all as the Guangwai large A landscape. Unlike the North Campus, the South Campus has a broader market. In terms of style, the Yunshan Coffee House is still a cozy and romantic style, supplying customers with high-quality service and giving them the best enjoyment. Coffee house for the consumer groups are mainly our students and staff personnel, but also for the university city of various colleges and universities of teachers and students, students and parents and visitors

Coffee house food initially located in the medium price level, because of the study to the university city, mostly freshmen, the consumer awareness is not strong, so we will be in the price of the study of a more comprehensive, and more popular price of drinks; when the university city is gradually improved, the student layer increases, and when the university city is gradually improved, the student layer increases, the student layer is still a warm and romantic style, to provide customers with quality service to give customers the best enjoyment. Gradually improve, when the student layer increases, gradually raise the coffee house style to the medium and high level, increase the consumption of high-style products, while ensuring the balance of the price level, without lowering the style of the coffee house under the premise of trying to meet the needs of a variety of grades of consumer demand

Coffee house will be divided into a part of the area for the book bar type service, where the supply of some of the more fashionable or best-selling books, but in this part of the area But in this part of the area to set the minimum consumption to ensure cost recovery

Management philosophy.

Respect for the independence of the catering staff.

The lower management level: the higher level of planning and management of the lower level, the lower level should obey the work of the higher level of guidance, and try to complete the tasks issued by the higher level

Mutual supervision: the management supervises the work of the staff, and at the same time the staff is able to put forward the views or insights of the higher level of the self

Creating a group atmosphere: not only the upper subordinate to feel the discipline of the coffee house, but also care for the staff to let the staff feel the warmth from the group, so that the staff will have a good time. Employees feel the warmth from the group, which is conducive to strengthening cohesion and improve work aggressiveness

Fair treatment, equal treatment, each to the best of their ability to play a talent

Departmental settings and responsibilities.

Store Manager:

Store Manager is responsible for the overall coordination and management of the work of all departments in the store, supervise the work of the staff, while understanding the supervision of the school, and do a good job of communication between the coffee house and the school. Job Information: Supervise the work of the ministers and staff, inspire the staff's enthusiasm for work, listen to the views of the staff. Comprehensive decision-making on the operation of various jobs. On behalf of the coffee house and the school to communicate, up to reflect the views of the staff and requirements, down to pass the work required by the school

Administration and Personnel Department

Main responsibilities:

Personnel arrivals and departures of the relevant processing

Summary of the various types of personnel information, filing and management, management of employee records

Employee leave of absence, transfer of leave operations, attendance status, auditing, statistics, and other information. Attendance status, audit, statistical operations

Employee attendance, supervision and payroll accounting

Disciplinary inspection of the work of the shop

Do a good job of each meeting minutes

Do a good job of the coffee house every time to entertain the experience of celebrities, so that the next hospitality to learn from the

Coordination of the department with other departments

Allocation of personnel: the department has a minister, deputy ministers, 1 archivist

Remuneration system: hourly wage system.

Different types of staff time pay is not the same; the use of this system is more flexible, can accurately record the working hours of each staff member, the accurate calculation of the wages of employees

Work shift organization: a fixed single-shift system

In the beginning of the recruitment of personnel, we will first figure out each candidate's free time period (including the day of the week and the day of the week), and the time of the day, and the day of the day, and the day of the day. In the beginning, we will first figure out the availability of each applicant (including which day of the week and which part of the day is free) and then determine the staff for each day of the week based on the time slots.

coffee shop business plan sample 2021 (four)

a, the mode of operation

cooperation situation. Jointly we are business, leisure coffee shop features, proposed partners in senior office buildings, CBD business district, high-tech parks, Internet cafes, stations, movie theaters, marinas, or other market gaps and other areas such as site selection; unified decorative style, unified products; headquarters to provide support (including personnel training) and product (coffee beans, tea) distribution.

Second, products and services

1, product and service description

Sale of coffee, tea, alcohol, simple meals and other commodities, and to provide guests with a fine environment and services, so that consumers where to show a taste, to experience a culture, to support a mood, so that the coffee bar has become a business and leisure, couples party good occasion. The coffee bar has become a good occasion for business and leisure, couple's party.

These businesses do not conflict with the industry of the owner of the occasion. On the contrary, it can complement the customer source of the owner of the occasion.

2, the competition

Peer competition format is favorable to us, can better enhance our reputation relatively speaking, our degree of management, product and service quality, are occupying a considerable advantage.

3, resources,

Coffee store is a request for the scale and grade of the industry, but also a strict request for products and services to the industry, after all, with its high consumption color, consumers must care about the full realization of the value of self-consumption. To reach these, the resources of the person, there is a high request. The person who chooses to join the cooperation method, on the one hand, access to adequate resources, advanced equipment and, on the one hand, also avoid a lot of business risks.

Three, market analysis

1, market demand

(1) solid old customer resources.

(2) Office buildings and hotels sources.

(3) Shopping and entertainment occasions.