Fresh mom's comments and suggestions:
1. You can't open a restaurant to a very remote street. It's cheap to drink in a remote place, but there are no customers. You are in business, and having customers is always the first. Otherwise, it's useless for you to have the best craftsmanship in the world.
2. The target group can't just be the kind of consumers who seek benefits. Because materialistic consumers are always haggle over every ounce, and they have no loyalty to your restaurant. If the price of another store is one or two cents lower than yours, they will go to that store for dinner, and these people are all people who want to get one yuan and fifty cents. You can't make money from such people, and they won't know gratitude. Therefore, I suggest that the price of the hotel should not be set too low, too low. First, if you can't make money, you won't have more money to invest in the business, which will lead to a vicious circle. Second, the guests also think that your store has no grade, which is the mistake and fatal injury of your business.
So Mama Xian suggests that you don't set the price too affordable, and a reasonable profit is necessary. A friend of Xian's mother once went on a business trip and had lunch. It felt OK, and the psychological price was about 12 yuan. But after eating, the boss took 5 yuan money from him. As a result, this friend did not feel grateful, but the feeling of delicious food that he had had before was gone, just like the same dress of 28 yuan and 82 yuan, which gave people different feelings.
3. Fresh mom suggests that you ask for a high price, and you should make a small profit. For example, three dishes and one soup, you offer 43 yuan, and then you only accept 41 yuan, and you actually earn thirteen or four yuan from the guest. People say that you are generous and he will be very happy. On the other hand, if you offer 31 yuan and 32 yuan, and accept the money according to the price, you actually only earn two or three yuan from the guests. Instead, the guests say that your boss is stingy, haggle over every ounce and can't be a man.
4. To open a restaurant, it is necessary to have its own characteristics. Don't ask people to supply steamed buns from 1.5 yuan, but you should also supply steamed buns from 1.5 yuan, so that you will fall into the low-priced area of price competition. You can sell a steamed stuffed bun in 1 yuan, and the way is that you add a little Chili sauce, sesame oil and onion to the original steamed stuffed bun in 5 yuan, and even you can make snacks with the size of steamed stuffed bun. This is just an analogy. The original intention of Fresh Mom is that if you are in the north, you will open a restaurant with a southern flavor, and if you are in the south, you will open a Sichuan restaurant with a southwest flavor, mainly to show your characteristics and attract some people.
Mama Xian wishes you a prosperous restaurant as soon as possible! Make money, don't forget the fresh mother!