1. To do a good job in video marketing, you must first determine the video marketing plan, and then start to implement it.

2. Publicity cycle: The publicity cycle needs to make a reasonable plan and use various channels to promote it continuously, such as short video sharing platform, well-known Weibo and WeChat WeChat official account. At the same time, we should also pay attention to avoid frequent bombing and not affect the audience experience. Evaluation of publicity effect: After the cooperation, it is necessary to evaluate the publicity effect.

3. Pay attention to the shooting action and posture, and avoid big movements. When shooting, it is necessary to prevent the phenomenon that the picture is chaotic and the subject is not prominent. The successful composition should be that the main body of the work is prominent, the priorities are clear, and the picture is concise and detailed, which makes people feel pleasing to the eye.

4, short video operation needs to pay attention to the following points: Positioning target group: Before short video operation, you need to know who the target group you want to attract attention is, and formulate corresponding marketing strategies according to the age, gender, hobbies and other conditions of the target group.

5. Third, know how to tickle users' hearts, have fun and interact. This is the highest level of short video of catering at present. The short video shot by Wufangzhai at the Dragon Boat Festival is well known, which not only has the quality of art films, but also incorporates many details and tidbits of interaction with users, which is called industry innovation.