When it comes to Aying Pot, no one in Haining knows about it, and even Shanghai admires it. In addition to the fact that "Aying Pot" is a famous trademark of Jiaxing City, it is even more impressive that Aying Pot has opened 50 chain stores in the Yangtze River Delta, with Shanghai alone occupying more than half of them, favoring all districts in Shanghai. It is no wonder that Shanghai diners want to praise: Ah Ying Bowls opened to Shanghai Bund, which shows its infinite charm.

Pleasing the name of the shop

Wu Yingzhi, the owner of Ah Ying Pot, is a character that people rumor, and the origin of the name of the store "Ah Ying Pot" is also quite dramatic.

Then, after resigning from a state-owned enterprise, she spent half of her time taking care of the household chores and half of her time working as a helper in her husband's small restaurant. So ordinary two years, although the couple hard work, family life can be said to be happy, but Wu Yingzhi always feel that life seems to be missing something - life in the world always have to look up to something, looking up is a spirit of high living posture. A small restaurant seems to have been difficult to meet her desire. Her husband, He Tianlong, was a businessman, and his pair of eyes could see into the psychology of Gu, and he also figured out his wife's mind. That night, He Tianlong said: "Ah Ying, go open a pot store, just use your nickname as the name of the store. Perhaps, the husband did this to please his wife, but more is a way to show love to his wife

Not always want to appear hopeful, but got a little surprised. Let yourself hold up a small world, Wu Yingzi mixed feelings. After all, they have been working in the enterprise for a long time, know nothing about the catering industry, and even the name of the dish is not clear. The good thing is that Wu Yingzhi has a sense of enterprise, when the resignation is also want to help a husband, will be a small restaurant bigger.

A Ying pot store opened, Wu Yingzi's life has changed since then, the night TV can not be watched, the morning sleep is not a lazy, from a full-time wife all of a sudden turned into a full-time boss. The role of the conversion, so that Wu Yingzi suddenly feel the pressure never felt before. This pressure comes from the seven or eight pot store on Haichang Road, if you do not have their own unique style of specialties catering, I'm afraid that it is difficult to have a foothold, not long to be competing down. It is easy to learn from others, but following others is always doomed to be the last. In order to get rid of this ungainly "last" as soon as possible, Wu Yingzi store as a home, struggling to hold up this "half of the sky" business. She treats customers' preferences as her own research subject. In the store she will quietly stand behind the diners, listening to their ears on the A Ying pot of the head, closed, she will lie down on the case of the diners of the "Hundred Words" sorted and categorized, to analyze.

How to get Ah Ying pot out of the city, the first step, has also become the husband of He Tianlong exploration direction. Two people are better than one. He Tianlong simply shut down the small restaurant, in charge of the pot store kitchen. He wanted to help his wife and at the same time call the brand name of Ah Ying Casserole. The couple positioned the casserole store in the middle and lower consumer groups. Although from the form, the pot belongs to a series of snacks or snacks, but they treat it as a big hotel to operate, a study of how to make the pot more delicious, a study of how to improve the quality of service. A song and a harmony, tacit cooperation, and gradually Aying pot has taken off. Family dinners, friends and relatives to drink, visitors to meet friends, business negotiations, like to choose Ah Ying pot store more and more people. After 4 years of hard work, Aying Pot finally opened its second restaurant in Jiaxing City.