First, there must be a profound visual impact.
During the session, numerous investment brochures and dm leaflets were distributed to dealers by various manufacturers. If you want to make your investment promotion manual like "green with red", you can deeply attract dealers and not be abandoned by them, but you should also cherish it carefully! Then, first of all, we should work hard on visual effects, which should not only be novel in design and exquisite in printing, but also conform to the brand cultural connotation and the performance of corporate public image. For example, the brochure of Sichuan Dazhaimen Liquor Company, with the word "door" as the shape, is printed on high-grade golden yellow paper, showing the noble style and brand image of the enterprise, which is quite high-grade. Generally, people who want to throw it away feel pity, thus creating opportunities for businesses to browse.
Second, the mode of distribution is very important.
During the sugar and wine party, there were so many people that the investment brochure could not be distributed to everyone, which not only failed to achieve the expected results, but also caused unnecessary waste. Temporary recruitment of etiquette personnel should be trained in this area in advance. For some enterprises that will hold activities such as new product promotion meeting or dealer association during the session, they should send the investment promotion manual to their familiar or familiar dealers before the session, so that they can know your product information in advance and promote the investment promotion effect during the session.
Three, the investment manual must have the content
A good investment promotion manual should be a comprehensive and detailed description of this investment promotion activity, which can enhance dealers' awareness and interest in new products. The invitation letter must contain the basic contents such as the general situation of the enterprise, product characteristics, market potential, joining conditions, cooperation methods and incentive policies. Be concise and clear, so that dealers can fully understand your marketing model and brand situation. For example, Blue Cat Group directly made the investment promotion manual into a "Market Practice Manual" to let dealers clearly know the marketing strategy and investment promotion policy of Blue Cat drinks. When making an invitation letter, it is best to attach a copy of the business license of the enterprise, inspection reports of various products, award-winning certificates, etc. , thus enhancing the trust of dealers in you.
Fourth, there must be a competitive investment mechanism.
The core content of the investment promotion manual is the investment promotion mechanism. No matter how good your product is, no matter how beautiful your picture book is, it's no use without attraction! The author has made a comparative analysis of the investment manuals of three liquor manufacturers with similar scale and strength, and the results are quite different. Judging from the delivery requirements for establishing a county-level exclusive distributor, manufacturer A requires that the first delivery be not less than 200,000 yuan, manufacturer B requires that the first purchase be not less than 654.38+10,000 yuan, and manufacturer C not only requires that the first purchase be not less than 250,000 yuan, but also requires that a deposit of 50,000 yuan must be paid. In contrast, the conditions of firm B naturally have advantages. Therefore, our manufacturers must be cautious and strict when establishing investment promotion mechanism. You must fully consider the market competition at the sugar and wine party and some measures that competitors may take, otherwise your investment promotion manual will be dwarfed!
Verb (abbreviation of verb) timely business follow-up
When distributing investment brochures to dealers, you can ask for a business card. During the sugar and wine party, it is best to sort out and classify the dealer's business cards collected every day, and then call in time to ask if the other party is interested in our products, or make an appointment to meet and discuss, or say some greetings and blessings. In short, follow up the business and service work in time and seize every available opportunity to strengthen communication with dealers, otherwise, even your former "guests at the table" will become others' "guests at the table"!
Edit the components of this paragraph.
Generally, it includes the following parts, depending on the situation:
introduce
(inflammation) 1. Industry prospect II. Product prospect 3. Company introduction. Company support. Affiliate advantage 6. Company prospects and so on.
Matters needing attention
1, the instructions should not be made into instructions, and there should be relevant language to express respect for each other, so as to win each other's goodwill and be willing to take the time to read them. 2. The positioning, business combination, supporting facilities and intended brand merchants of the project should be complete. 3. The project location, surrounding profile, local city development profile, local business development status and competitor analysis should be complete. 4, the project advantage analysis should be fully explained. 5. The specific location of the project should be drawn. 6, the project investment policy can be briefly described. 7. I think the investment promotion manual is basically only for important businesses, such as supermarkets, department stores and KFC. Ordinary businesses only need DM sheets for their understanding, so the content of the investment promotion manual will change accordingly for different types of customers. 8. We must not make the investment promotion manual as flashy as a picture book. We must have content, be targeted and have the feasibility of actually opening a store. If the other manager can save part of the feasibility analysis report of opening a store with the investment promotion manual, it will be successful.