Valentine's Day Bank Theme Activities Planning Scheme

In order to ensure the high starting point, high quality and high level of activities, it is often necessary to prepare the activity plan in advance. The activity plan refers to the planning documents formulated for an activity. So how should we make an activity plan? The following is my Valentine's Day bank theme activity planning scheme, hoping to help you. Valentine's day bank theme activity planning scheme 1

On the eve of Valentine's Day, in order to give back to customers, xx Branch launched a special Valentine's Day activity of personal e-banking with the theme of "One Hundred Years of xx Students Accompany".

1. Time

21xx x month x day-x month x day

2. Target

Personal online banking and mobile banking customers of xx Branch

3. Content

(1) Free online banking, * * * sweet gift

March x day-x day, individual customers hold valid identity documents. The number of gifts is limited until they are delivered.

(II) Easy account transaction, happy to win the New Year gift

During the activity, individual customers can win the prize by making more than X designated transactions through online banking and mobile banking. Enjoy X prizes and give X tablets of Apple iPad2; Enjoy x prizes, each with x exquisite USB flash drives.

The designated transactions include transfer and remittance, time deposit, online payment, credit card transfer, agency payment, investment and wealth management (including xx wealth management plan, foreign exchange, gold, two-way treasure, funds, national debt, third-party depository, bank transfer and B-share bank-securities transfer), settlement and sale of foreign exchange, inter-bank cash management and other transactions.

iv. explanation

1. the transaction data of this activity is subject to the system data of BOC.

2. After the event, xx will announce the winners in xx Evening News and send a notification message to customers. Please pay attention in time. Please bring your valid ID card to the online banking bank to receive the prize.

3. The two prizes won in this activity are different at the same time, and the prize with higher value shall prevail.

4. All gifts cannot be exchanged for cash, and the final interpretation right of this activity belongs to xx Branch. Valentine's day bank theme activity planning scheme 2

1. Activity overview:

Activity theme: hand in hand crossing the bridge, Meeting in xx Activity Time: tentative date: xx, xx, xx

Activity object: XX bank debit card holders (family or couple)

Activity scope: Nanjing Branch's business outlets and community outlets

Activity purpose: to spread the popularity of XX bank through interactive experience and novel activities, to increase the quality of existing customers and expand the number of new customers in the interaction between customers and staff.

second, pre-event publicity

material publicity:

1. Pre-event posters and leaflets are provided to publicize the event.

2. put promotional materials in the communities around the business outlets, office buildings and cooperative units to promote the activities.

telemarketing:

3. Each business outlet invites customers to participate in activities by telephone invitation and on-site visit.

Media promotion:

4. Publish the relevant information of this event in the form of soft text on the WeChat public platform of xx Bank as one of the online promotion channels.

III. Activity content:

(1) Overall activity wall in Chinese Valentine's Day

1. A activity background wall is placed at the business outlets, and the LOGO of xx Bank is printed on the background wall.

2. Insert roses in the LOGO designated on the background wall

3. Customers go to the business outlets to take photos in front of the background wall and send them to the circle of friends to collect a rose.

(2) Selection of photographic works

The business outlets collect photographic works taken in front of the silhouette wall. Participating customers can pose in various poses in front of the silhouette wall, and take photos taken in front of the silhouette wall as entries.

(3) Fate Wall Searching for a Destiny Person

Collect customer information that needs marriage and make friends, fill in the form, and put it on the Fate Wall as an auxiliary function of the whole activity wall, which also makes the whole activity more suitable for the theme related to Tanabata.

IV. Rules of activities:

1. With the theme of "Crossing the Que Bridge hand in hand and meeting in Hengfeng", the pose in the silhouette wall is used as the expression form of the photographic works to select the best works.

2. participating customers can bring their own shooting tools or be assisted by bank staff.

3. during the activity, the evaluation criteria are: the degree of gesture expression, creativity and novelty conveyed by the posture of the participating customers in the silhouette wall as the evaluation criteria. Valentine's day bank theme activity planning scheme 3

Activity time:

February 13, 21xx-February 14, 21xx

Activity gifts:

Roses (packaged), exquisite cards (written in advance with the greeting of Valentine's Day theme, with the customer's name at the end)

Activity content:

1. A new gold card will be opened during the activity. Customers who open mobile banking and online banking at the same time and handle a business with mobile banking on the spot can get 1 roses (with cards)

2. All the top 14 customers who handle business at the outlets can get a warm rose

3. Customers who deposit money regularly with the other half can get a rose

Potential customers who deposit more than 51,111 from April to February can also get a rose. Valentine's day bank theme activity planning scheme 4

The operation of preferential merchants has always been the focus of the most intense competition among banks. Due to the characteristics of preferential merchants, problems such as serious homogenization, blind pursuit of scale, low maintenance efficiency, poor publicity effect and not in-depth cooperation have appeared in all trades, and merchants have gradually lost their enthusiasm. For xx Bank, this is an opportunity and a challenge. In order to carry out the in-depth business of merchants more effectively and build the leading brand of our bank card, a catering activity with the theme of dessert was initially planned in 21xx. By screening out merchants with good reputation, good brand and everyone's recognition in the xx market, cardholders were rewarded with a 51% discount on xx cards, which brought about an explosion of merchants with word-of-mouth effect, thus achieving a good situation in which merchants, cardholders and xx Bank won.

First, the theme of the event:

"True love lasts forever, and xx goes with you!" Xx bank 51% discount season

2. Activity orientation:

White-collar workers, young people.

III. Activity time:

February 1, 21xx-February 29, 21xx

IV. Participants:

customers with gold cards or above in xx Bank

V. Activity content:

One will be launched every day from February 1, 21xx to February 29, 21xx.

VI. Campaign promotion

1. Newspaper promotion: website homepage and campaign column promotion