If you are sure that the investment failure will not have any impact on your life, you can continue to look down. What do I need to invest in opening a store? The first thing is to have enough funds. This means that many friends are not fully prepared when opening a shop. They had planned to invest 30,000 yuan, but in fact 60,000 yuan was not enough. In this regard, you should be especially careful of the temptation to join. For example, this scheme costs 6.5438+0.68 million yuan, and some equipment costs a lot. Don't think that simply sending these things is enough. In fact, your investment has just begun. The second is to have enough professional knowledge or experience and have a full understanding of the industry you are engaged in. If you don't know, take more time to understand before you continue. To understand a certain industry, you can first engage in this industry, work for others, or consult experienced friends to try to understand the existing competition there. When you fully understand this industry, you will know its type, style, quality, price, positioning and so on. Third, carefully choose a reliable and stable partner, that is, your supplier. Here, you can choose local distributors or foreign distributors online. What I want to say here is that some products must be purchased locally, and some products may not be purchased locally. For example, some frozen food ingredients used in our western fast food can't be shipped from other places. Even if the price of foreign products is more convenient than that of local products, there is no way. The other is local procurement, including raw materials with relatively small consumption and glassware that is not easy to transport for a long distance. You can choose to buy from other places, including some equipment, raw materials and packaging. Of course, some large equipment must be repaired by the manufacturer after sale. For example, the ice cream machine, it is best to choose a well-known domestic brand, good reputation. I would like to remind you that some small manufacturers had better consider it clearly because of other advantages (including after-sales service, product performance, stability, etc. ) I can't compliment you except that the price will be cheaper. Unless you are short of money and budget, you can't help it. Off-site procurement also includes some equipment and raw materials that cannot be found locally.
One is to determine the seller's reputation, and the other is to guarantee the price. The first question: What's the use of positioning? I just open a small tea shop or a small ice bar. Is it necessary to make it so complicated? From a country to a family, positioning always revolves around us. A country is not a country's positioning, but a country's development strategic planning. China holds a National People's Congress every five years to discuss the national issues of family planning. Each of us is taught to set goals for ourselves from primary school. Some students set the top three, top ten and so on. Everyone's ability is different, so we should achieve our goal. Do your best. Of course, the goal and orientation are different. Simply put, put yourself in a position. When you open a shop, you should establish your position in the existing industry. The purpose of positioning is to achieve the ultimate goal of profit. In other words, only by putting stores in the position of the industry can we make money, and vice versa! What is the positioning of our store? In short, you need to know who you are serving. What kind of customers do you serve? For example, IBM serves commercial computer system customers, Dell Computer Company serves customized computer customers, Yonghe Soymilk serves Chinese fast food customers [advertising slogan-let China people drink Yonghe Soymilk], and KFC chicken serves western fast food customers. When opening a store, which customers should your store serve? Answer this question. We can further carry out the following work. After determining your main customer base, you should determine the business location [shopping center, supermarket, station, residential area, wharf, airport, school, hospital, pedestrian street or other places], sales method [take-away or lobby sales] and service method [ordering or self-help]. After determining some basic problems, you need to determine your store decoration style, style, indoor lighting, cloth shop and so on. I want to remind those friends who don't know how to decorate.
If you don't understand this, you should consult a professional. Don't take it for granted, it will save money and be messy. How should I decorate it? How much is the decoration? Tell friends who have no shopping experience that decoration is like a woman's makeup, can it be clear? It is said that the most expensive cosmetics for women's clothes must be beautiful, but a plain-looking woman will naturally increase N points after plastic surgery. Just because of the people. Don't those women who don't wear makeup have a good person? We will say that this is the beauty of nature, the beauty of simplicity. Speaking of decoration, the decoration of your shop is related to the future survival of your shop. Of course, only luxury decoration is not necessarily a good business. Here I just want to remind inexperienced friends of the importance of decoration. Can not be ignored, savings can not be wasted, pay can not be stingy. Generally speaking, the decoration of outlets is relatively simple, one is the operation room and the other is the facade. The appearance should be eye-catching, the lighting should be bright and attractive, and the operation room should be clean and tidy, because any operation at the point of sale can be seen by customers. A bar can be set up if necessary. In general, the height of the bar is about 1.2- 1.5m, and the height of the internal console is 80cm.
The width of the console is 50-60 cm. The width of the counter is 30 cm. The operating room is well ventilated and has independent water pipes. If possible, it is best to use a stainless steel fresh-keeping table. It can store and keep some raw materials fresh. It is convenient to use and saves the space of the fresh-keeping cabinet. The decoration of in-store sales is divided into two parts, one part is the outfield part, commonly known as the customer area, and the other part is the infield, namely the bar and kitchen. Generally, the indoor and outdoor area ratio is 3: 1, and the minimum area of the operating room is not less than 5 square meters. The storefront area is 80 square meters, and the infield area should be 20 square meters. Outdoor decoration should conform to the overall style of the store. According to the design style, decoration materials, tables and chairs, tableware, etc. You should use it. Generally, the store should be equipped with a background music playback system, which requires a power amplifier, a DVD player and several speakers. The number of speakers depends on the size of the area. A 2- 100 speaker is enough for a 3-3 square shop. If it is not in public places such as shopping malls and supermarkets, it is necessary to provide independent toilets.
The lighting depends on your preference. Go to the lighting market In addition, the decoration should make your storefront design more reasonable, and don't destroy it. A good interior decoration will give customers a bright future. Don't make your shop as dark as a bar. It is right to imitate the style of KFC and McDonald's. Their success in China speaks for itself. After all, the concept of leisure dining was introduced from abroad, so I won't talk about China tradition here. As for the decoration cost, you need to find someone to design the decoration drawings (including renderings and engineering drawings) according to your ideas, so that the construction personnel can estimate how much raw materials and labor you need. There are contractors and independent decoration. Let's go find them. Determine your price range according to product positioning, per capita consumption and product profit rate.
Before choosing raw materials and equipment, you must determine these factors, because they will affect your position. Next, we will need to use the above data to evaluate whether a store can choose to operate. Generally speaking, the profit margin of ice cream shops/bars is between 40% and 600%. The profit rate of store sales exceeds 50%. Some products can reach more than 60%-70%. How much profit rate can be achieved depends on cost and price. But the relationship between the three is inseparable. In some places, profits will reach 300%-400%, which is not appropriate. Profit margin is the ratio of gross profit of a product to its selling price. This is the ratio of price to cost. We should make clear the difference between the two. After confirming the above related issues, the next step is to find a storefront decoration system: find more people to provide delivery services. This semester, our school opened a small shop with 20 table tennis members. Several employees are responsible for delivery. Part-time students are responsible for delivery. The price is affordable and the quality is ok. The delivery is very hot. As long as you do a good job in the early stage of publicity, I believe you can do it well, so you must pay attention to it.