Shaxian, the ancient name of Shayang, referred to as gnarly, belongs to Sanming City, Fujian Province, and Shaxian is also the national commercial grain base county, the national southern key forest county, Fujian Province, the key bamboo production area.

In fact, Shaxian not only Shaxian snacks, but also Shaxian real estate, Shaxian tourism and so on, nowadays Shaxian is not the snacks in our eyes, it has grown into a well-known tourist attractions. It is known for its wide variety of unique flavors and affordability.

Sha Xian is not only the cradle of Min culture, but also gave birth to many celebrities, such as Luo Congyan, Li Gang, Chen Shan, etc., are from Sha Xian, in ancient times, Sha Xian is also a political and military town, the era of guarding people's safety.

Shaxian snacks, known as the "living fossil" of the traditional diet of the ancient Han Chinese, is a branch of the long-established food culture tradition of the Han Chinese in the Central Plains, which has both Fuzhou, southern Fujian area of the dietary characteristics of the Tingzhou area of the mountainous region of the Hakka style of food culture. Therefore, with strong local characteristics of Shaxian snacks are divided into two major schools, that is, the taste of fresh and light sweet, the production of fine Chengguan snack school, the representative varieties of flat meat (pasta), siu mai, meat packet, etc., unique; taste of salty, spicy and sour, the production of sloppy XiaMao snack school, as a representative of the raw materials to the rice, potatoes, taro-based, such as rice jelly, hi kuey teow, rice jelly skin (Japonica Indica noodles), cattle series, and so on.

Sha Xian snacks have formed an industrial scale, snack practitioners continue to grow. Shaxian snack industry development program in the central, provincial and municipal leaders care and the support of the relevant departments, has developed rapidly. According to statistics, up to now, the masses out of business "Shaxian snacks" has reached more than 13,000 households, nearly 50,000 people, accounting for about 29% of the total rural population of Shaxian and 55% of the rural labor force, and drive the surrounding urban and rural areas engaged in the number of people in Shaxian snack industry nearly 10,000 people, the farmers run snack industry annual income of nearly 500 million yuan." Shaxian snacks" has become an important initiative of Shaxian County to crack the "three rural" problem, and become an effective channel to promote the transfer of urban and rural labor force, solve the problem of re-employment of peasants and laid-off workers in cities and towns, and increase the income of peasants, and at the same time, the Shaxian snacks have also enriched and prospered the food and beverage market all over the country, and have brought dietary convenience to people from all social strata. Secondly, the development area is expanding.

At present, "Sha Xian Snacks" has spread to more than ten provinces and cities across the country, in which the development of more than a thousand cities are Fuzhou, Xiamen, Quanzhou in this province, as well as outside the province of Guangzhou, Shenzhen, Shantou, Zhuhai, Shanghai, Nanjing, Hangzhou, Hainan, Changsha, Wuhan, and other cities, and to expand to Jiangsu, Guangxi, Jiangxi, Yunnan, Beijing and other provinces and cities, doubly praised by the consumers around the world, "Sha Xian snacks." Known as China's catering industry, and become an important force in the development of catering industry in Fujian Province to the outside world.

With the expanding influence of Shaxian snacks outside, there are some business owners operating irregularities, standards are not uniform, brand clutter, competition and other issues. In order to realize as soon as possible snack owners from an ordinary farmer to the transformation of modern catering managers, while improving the grade and popularity of Sha Xian snacks, Sha County from the quality of practitioners to start, strengthen the training.

It is important to know that the street snack bar main attack crowd are basically low-income people, the biggest characteristic of this part of the people is high price sensitivity. If it is still possible to eat comfortably in a first-tier city like Beijing at a price of about fifteen dollars, it is almost impossible in the eyes of many people, but these snacks have done it. Precisely grasp the customer demand, such a snack bar want not to quickly occupy the market are not.

Winning with speed

Jin Yong's martial arts novels once said that the world's martial arts, only fast! Shaxian snacks, hot and sour noodles and spicy hot can quickly dominate the domestic market is the secret of this "fast" word.

Take Sha Xian snacks, for example, guests can eat as they arrive. Guests have just been seated to order, less than half a smoke work, all the dishes must be on all. Why is it so fast?

According to industry insiders, because the staff's energy is mainly used to deal with the guests, so Sha Xian Snacks noodles and dumplings are to buy ready-made skin, some people specialize in opening up the noodle factory, the good noodles and dumplings Wonton skin sent to the store. Shaxian snacks have a tradition, where the store opened, the noodle factory will follow where.

Precise positioning

Sha Xian snacks, hot and sour noodles and spicy hot market positioning is a single man or student, so almost all the dishes are tailored to these people, food pricing is also tailored to these people, the location is also concentrated in schools and office buildings near to meet their "good value for money! The location of the restaurant is also concentrated near schools and office buildings to satisfy their demand for "good quality at a low price". So we can observe that the city's pedestrian streets or central districts, can rarely see these three kinds of stores, firstly, the price of the front is too high, and secondly, the positioning of the deviation.

Because of the precise positioning, which makes the success rate of Sha Xian snacks, hot and sour noodles and spicy hot pot is extremely high, so we can see that in recent years many restaurants are on the verge of closure for various reasons, while these three snacks have always stood.