Wechat can promote products in the following ways: 1. Brush friends circle to advertise:

During the bonus period of WeChat business from 2065438+04 to 2065438+05, screen printing and tanning of advertisements played a certain role. Until now, this method is still used. The circle of friends makes advertising columns and dozens of advertisements every day. In order to increase exposure and promote sales, it is actually to close WeChat friends and block non-negotiable things.

2. Enter the mass advertising:

Wechat can't help advertising in the group, but the purpose of joining the group is to communicate, not to watch advertisements. Therefore, there is only one result of high-quality WeChat group advertisements, that is, being kicked.

3, explosive powder increases people, private letter advertising:

This is a common practice of many netizens. When entering the WeChat group, add group friends first, and then send private messages. But if the group members are you and strangers, the pass rate with friends is very low, even if they pass, they are wary.

How to promote the official WeChat account of recruitment?

Wechat official account, a recruitment category, must first determine the people you are in, what kind of people you want to recruit, or what kind of people you want to recruit, determine the positioning, and then promote according to the different distribution of people. There are also some self-media websites where you can register to post articles and let you answer questions. There is a QR code or micro signal below, which can also be used as a promotion.

How to promote the WeChat transfer policy in 2022?

The first step: WeChat marketing planning

Perhaps many people will wonder, shouldn't the first step be to redevelop WeChat and build a WeChat marketing platform? So what does WeChat marketing planning do? Combine real estate projects with WeChat marketing for positioning;

1, customer-oriented. Is the house for young people or a villa for high-income people? First of all, make clear what kind of people your target customers are and analyze them according to their psychological characteristics.

2. Product positioning. Whether the house sold belongs to pastoral style, Mediterranean style, European and American style or Chinese style full of classical cultural characteristics. The size of the apartment will also have an impact on the overall style of the house. These functions will be displayed on the WeChat platform. Of course, there are many ways to show it: you can shoot a romantic rural microfilm, or take some beautiful photos, or write some beautiful stories about the house.

3. Price positioning. How to set a reasonable price? You can launch a questionnaire survey on the WeChat public platform and comprehensively analyze the psychological price of users to determine.

4. Marketing strategy positioning. There are many marketing methods. The traditional way of real estate marketing is usually offline, by hiring some part-time workers to distribute a large number of leaflets, or do a lot of outdoor advertising, or exhibitions. Then, to do WeChat marketing, do you need to introduce the main marketing force online or combine online and offline? These marketers must think carefully.

In the whole process of WeChat marketing, real estate needs to be clearly positioned to help or lead the promotion of real estate, help real estate marketers create more sales opportunities in different channels, and promote the purchase rate of customers.

Step 2: Develop the WeChat marketing platform.

Real estate enterprises are different from catering enterprises. Consumers need to eat every day, but for buying a house, it may only happen once in twenty or thirty years, and it is a lifelong home. Therefore, these factors should be taken into account when formulating the WeChat marketing platform, so that buyers can not only save customers' time, but also fully understand the detailed information in the process of checking, comparing and consulting many times. Therefore, a detailed plan should be drawn up for the formulation of public account names, the construction of WeChat official website and the structure of WeChat columns.

Step 3: Promotion

In WeChat marketing, promotion is a very important step. Why do many real estate enterprises do many advertisements, outdoor advertisements, elevator advertisements and bus stop signs? Real estate advertisements can be seen everywhere. How to promote the combination of WeChat marketing?

1, promote QR code

Print the QR code on the outdoor advertisement that customers often see, and scan the QR code to get the gift, which not only reflects the sense of technology, but also is fashionable and fun. Of course, there are some details to pay attention to in the promotion of QR codes. Don't print QR codes for advertisements that keep moving on the bus. You can't let customers run around the street with mobile phones to scan codes. And those huge electronic advertising screens and expressway advertisements outside high-rise buildings should not be printed with QR codes. Every time I see the QR code on these advertisements, I wonder whose design inspiration it is. Do you want customers to scan the fast-moving sky with their mobile phones, or do you want customers to stand in the window of the opposite building and scan the code? In fact, there are many places where you can print QR codes, and these are not the only ways. You can print the QR code on promotional magazines, property brochures, floor plans and employee business cards.

2. Promotion of online media

You can push each other with the cooperative media, or you can promote it on the portal website, with the help of celebrity Weibo and famous forums. And it can also be promoted through Baidu bidding. Take WeChat platform as an example, there are many promotion methods, such as WeChat public platform promotion, WeChat group chat promotion, WeChat circle of friends promotion and so on.

3. Promote print media

QR codes can be printed on X racks, newspapers and magazines, and elevator advertisements. As far as the elevator advertisements we see every day are concerned, almost all of them are printed with QR codes, and the design of QR codes is also ingenious, such as the Go shape, the QR code held on the cake tray and so on.

Step 4: Operation and Maintenance

Can the real estate WeChat marketing operation interact with users on the WeChat platform? For example, some big turntables, sweepstakes and house decoration knowledge questionnaires can be launched at any time. With the secondary development of WeChat membership system, customers can be managed in groups, and some greetings can be sent to customers regularly, and some targeted holiday activities can be done. Like the just-arrived National Day, you can use the National Day craze to plan a National Day residual temperature WeChat activity, so that customers can feel the actual care, not just the sales promotion of a house salesperson.

What are the ways to promote WeChat?

1, Grassroots Advertisement-View People Nearby Product Description: The lbs-based function plug-in "View People Nearby" in WeChat can let more strangers see this compulsory advertisement.

Function mode: After clicking "View Nearby People", users can find nearby WeChat users according to their geographical location. In these nearby WeChat users, in addition to displaying basic information such as the user's name, the contents of the user's signature file will also be displayed. So users can use this free advertising space to promote their products.

Marketing method: Marketers run WeChat 24 hours in the background in the most crowded places. If there are enough users who "view people nearby", the advertising effect will increase with the increase of the number of WeChat users. Perhaps this simple signature column will become a mobile "golden advertising space".

2, brand activities-drift bottle product description: After transplanting to WeChat, the function of drift bottle basically retains the original simple and easy-to-use style.

Function mode: the drift bottle has two simple functions: (1) "Throw one", users can choose to send voice or text and then throw it into the sea; (2) "Pick one" and "fish" the bottles that countless users put in the sea. After fishing, they can also start a dialogue with each other, but each user only has 20 opportunities every day.

Marketing method: WeChat official can change the parameters of drift bottles, so that the number of times that cooperative merchants throw out "drift bottles" in a certain period of time will greatly increase, and the frequency of "fishing" by ordinary users will also increase. In addition, the "drift bottle" mode itself can send different text content and even voice games. If the marketing is proper, it can also produce good marketing effect. And this voice mode also makes users feel more real. But if it is only a simple advertising language, it will cause users' disgust.

3, o2o offer-sweep the product description: QR code has been used by more and more commercial purposes, so WeChat also follows the trend and combines o2o to carry out commercial activities.

Function mode: put the QR code pattern in the view frame, and then you will get membership discount, business discount or some news information.

Marketing method: The o2o method of adding QR code scanning to mobile applications has long been popular, and the value of WeChat with hundreds of millions of users with high activity is self-evident.

4. Interactive marketing-product description of WeChat public platform: For mass media, celebrities and enterprises, if the social sharing function of WeChat open platform+circle of friends is open and WeChat has become a marketing channel that cannot be ignored on the mobile Internet, then the launch of WeChat public platform will make this marketing channel more detailed and direct.

5. Open a WeChat store-The WeChat store (WeChat Mall) here is not Tencent's self-operated platform after the upgrade of the WeChat "Selected Commodities" channel, but a platform for merchants to apply for WeChat payment rights and open a WeChat store. As of 20 13, the official account of WeChat needs to meet two conditions to apply for WeChat payment authority: the first must be the service number; Second, you need to apply for WeChat authentication and get the permission of WeChat advanced interface. After merchants apply for WeChat payment, they can further use the open resources of WeChat to build WeChat stores.

Addition of large and small booster powder

Many merchants use trumpet when trying to do WeChat marketing, change their signatures into advertising slogans, and then try to get people nearby to promote them. As a new marketing method, merchants can use WeChat to establish their own brands and crm. Therefore, I personally suggest that it is more conducive to the brand building of merchants to register in WeChat official account and apply for certification after the number of fans reaches 500. It is also convenient for merchants to push information and answer consumers' questions. More importantly, it can be used to build a free ordering platform. Trumpet can take the initiative to find nearby consumers to push large powder absorption information, so as to import fans into large size for unified management.

Create a brand public account

To register a public account, you must first have a qq number, and then log on to the public platform website to register. After applying for a public account, change the avatar of the public account on the settings page. It is suggested to change it to the signboard or logo of the store, and the size shall be subject to normal recognition without deformation. In addition, the WeChat user information fills in the relevant introduction of the store. The increase of reply settings can be divided into three types: adding automatic reply, user message reply and user-defined reply. Merchants can add according to their own needs. At the same time, it is suggested that merchants need to make a list of the information sent in groups every day, and prepare text materials and picture materials. Generally, the information pushed can be the latest food recommendation, food culture and discount. The classified management of fans can push different information for new and old customers, and it is also convenient for new and old customers to answer questions. Once this humanized and intimate service is welcomed by customers, it will trigger customers to share their dining experience with WeChat, thus forming a word-of-mouth effect, which has an excellent effect on enhancing the popularity and reputation of commercial brands.

Synchronous marketing of physical storefront

The storefront is also an important venue to give full play to the marketing advantages of WeChat. Add QR code to the menu design, and encourage customers to use mobile phone scanning by membership or preferential way. On the one hand, it can increase accurate fans for public accounts, on the other hand, it has accumulated a large number of actual consumer groups, which is very important for the smooth development of WeChat marketing in the later period. All promotional materials that can be used in the storefront can be labeled with QR codes, and of course, X-frames, posters, dm flyers and other materials can be independently produced for publicity.

Example of sign-in discount activity

Wechat marketing is often used to attract target consumers to participate in activities, so as to achieve the expected promotion purpose. How to plan a successful activity according to your own situation depends on whether the merchants are willing to invest some money for it. Of course, catering businesses use the platform advantages of offline stores to carry out activities, and the cost of advertising consumables and labor costs are relatively unacceptable. On the contrary, through careful planning and budgeting, they can create an extraordinary activity with little cost. Take the check-in discount as an example. Merchants only need to make posters and booths with QR codes and micro-signals, and deploy special marketers to guide consumers to scan QR codes with their mobile phones. Consumers can receive the confirmation message by scanning the QR code and paying attention to the WeChat official account of the merchant. Prior to this, merchants need to set up automatic reply to add in advance. Pay the bill with information and enjoy the discount. In order to prevent customers from paying attention after consumption, merchants can also explain the follow-up preferential activities in the first confirmation message, so that customers can continue to pay attention and patronize frequently.

For details, I recommend you to look at the Times Internet website service, which has WeChat marketing business.