Summary of proposal:
1. We need to open a dessert shop with all kinds of desserts. The dessert in this dessert shop is sure to be loved by the market.
These desserts are for customers of all ages, from children to the elderly.
3. In the dessert industry, there are many desserts, but the general customers are young women, and there is no dessert shop suitable for all the people. The desserts in the general dessert shops are almost the same, and there is nothing fresh. So there are few dessert shops of this type in the market.
The capital I have now is that I have a deep understanding of the dessert industry and know how to develop new desserts to attract more customers. Secondly, professionals who develop desserts can be recruited for reasonable research and development.
5. After a new dessert is launched, it will naturally attract a certain number of customers, and then slowly develop various new desserts, from less to more, make more and more desserts with our own characteristics, and make our own characteristics in the dessert industry.
Job description
What we want to do is to enter the dessert industry. The target customers are the general public. Some people mistakenly think that women love sweets more than men, but it is actually wrong. In fact, there is no gender difference in taste preference, and many men also like desserts. Many young women often regard sweets as a scourge in order to stay slim or lose weight. And now consumers are becoming more and more rational. Therefore, the target customers of dessert shops are not only young women, but customers of various identities, tastes and ages, and they are operated by the public.
First of all, we will focus on selling existing products. When we earn the first pot of gold, we will recruit researchers to develop new types of desserts and create our own characteristics.
product description
Our dessert shop deals in Chinese and western desserts. The varieties include Hong Kong fruit dessert, sago, double-skin milk, sesame sauce, tofu, bean jelly, herbal tea, ice cream, ice cream cookies, smoothies and shaved ice, soup (dew), flavored dairy products, turtle paste, smoothies, shaved ice, sugar water, porridge, fruit juice, pudding, medicated diet nourishing stew, China traditional snacks and so on.
Professional raw materials, rest assured.
Our dessert shop has established cooperative relations with regional suppliers of well-known brands of raw materials such as drinking water and dairy products, and marked the ordering area and various promotional materials in the dessert shop. From the perspective of reliable raw material suppliers, give customers a feeling that food safety can be guaranteed.
Rich varieties, more choices
It is hard to please all. Candy shops should try to make the taste of desserts suitable for people of all ages and tastes. Many styles of desserts are available for all kinds of customers to choose from.
Comprehensive nutrition, healthier.
In addition to ordinary ice desserts, there are Hong Kong fruit desserts, medicated diet nourishing stews, herbal tea and turtle paste. The price list lists the nourishing ingredients, nourishing effects and indications of each dessert, so that customers can choose according to their needs. Dessert with low calorie and good cosmetic effect is especially suitable for young ladies who love beauty. Eating dessert and keeping in good shape not only do not conflict, but also nourish the skin through food.
Standardized service and higher satisfaction
Sweet shop employees are divided into four categories: management, dessert processing, ordering cashier and store cleaning. Dress in uniform clothes, operate and serve respectively. Practitioners require professional skills, unified use of Putonghua in service, establishment of strict service management norms and complaint return visit mechanism, and strict supervision and management.
Market description
There is a big market for dessert shops, which people of all ages will like. But now there are few dessert shops with systematic management and innovative ideas on the market, and this dessert shop just makes up for this gap.
Location and equipment
As long as there are many people. It is best to be located in commercial areas, near large markets, next to cinemas, dormitory groups in industrial areas, office buildings, etc.
The most basic thing is clean and bright, and the windows are bright. It is completely unnecessary to spend a lot of money to decorate the storefront. When customers eat desserts, they seldom pay attention to the luxury of the facade, but they are more concerned with the taste, nutrition and hygiene of the food. As long as the dessert quality is up to standard and the store is clean and beautiful, there will be no business. The dessert shop should pay more attention to choosing elegant and exquisite dishes than other small shops, so that customers will feel comfortable looking at the tableware and feel that this shop is tasteful enough to be famous again.
The store should be equipped with tables and chairs that can accommodate fifteen people, with an area of about 10 square meter.
compete
We learned about large and small coffee shops and western-style leisure restaurants, and found that although most of them also deal in certain kinds of desserts, the varieties are incomplete and the content is not professional. Therefore, the dessert project failed to form a systematic and standardized industry atmosphere. But it will still divert a large number of customers because of the brand dependence that has been formed in consumers' minds.
It is precisely because of the current market chaos that it has brought us a glimmer of light. Our service tenet can overcome the above difficulties, meet the needs of target consumers and cut into this market quickly. We are ahead of our peers' business philosophy, so that we can hold up our sky. After analysis, we can do the washing and integrating work in this chaotic market. The dessert shop specializes in desserts and insists on brand differentiation and humanized management. Establish and expand the popularity and reputation by infiltrating things quietly, and attract more customers with their own characteristics.
operate
Personnel issues
Every employee of the dessert shop must be professional, and everyone, including the cashier and the bartender, must undergo strict training to ensure the standard operation during normal work. Managers should be equipped with 2 personnel managers and 2 enterprise managers, with bachelor degree or above, excellent professional quality and good practical operation ability; Dessert processing and production personnel should be equipped with 2 formulators and 6 processing operators, with college degree or above, excellent professional quality and good practical operation ability; There are a number of cashiers and shop cleaners, who are on duty after strict training. All employees must apply for a health certificate.
Management thought
The premise of excellent scientific management is to determine and implement correct and advanced management ideas. We will adopt the people-oriented management concept and attach importance to teamwork spirit. Attach importance to personal development, respect personal value, and coordinate with all functional departments to realize the overall development of the restaurant and realize1+1> The effect of 2.
Management philosophy
(1) Respect the independent personality of catering personnel.
(2) The management level is low: the superior plans and manages the subordinate, and the subordinate should obey the work guidance of the superior and try his best to complete the tasks assigned by the superior.
(3) Mutual supervision: the management supervises the work of employees, and employees can also put forward their own opinions or opinions to their superiors.
(4) Create a collective atmosphere: it is necessary to let subordinates feel the strict discipline of the dessert shop, but also care about employees, so that employees can feel the warmth from the collective, which is conducive to strengthening cohesion and improving work enthusiasm.
(5) Fair treatment, equal treatment, from each according to his ability, give full play to his talents.