There are many "assassins" in bulk food, and 6 pieces of beef jerky cost 43.2 yuan.
The beef jerky assassin is much stronger than the ice cream assassin. A while ago, I bought 6 pieces of beef jerky in Shangchao Food District, and it cost 43.2 yuan, which is really expensive.
Bought beef jerky is vacuum packed in strips, each 7 cm long, 2 cm wide and 1 cm thick. I knew beef jerky was not cheap, so I didn't buy more and chose 6 pieces. After weighing, the salesman was shocked by the price tag and asked, "Seventy or eighty yuan 1 kg beef jerky, these six pieces are more than 40 yuan?" The salesperson explained that this kind of beef jerky 140 yuan 1 kg is cheaper by another brand.
Compared with packaged food, bulk food has more "assassins" and is easier to be recruited.
Once he took his daughter to a snack shop to buy snacks. Colorful fudge and chocolate beans in the shop opened the eyes of children. "I think she likes it, so I chose a few for her. Unexpectedly, this small handful of candy cost more than 30 yuan when paying the bill. It turns out that these sweets are about 30 yuan per catty, and they are not bought much, but the weight is not light. " Because of face, I finally paid the money.
High-priced yogurt became an "assassin" and the wallet was forced to "get a knife".
Besides "ice cream assassin" and "bulk assassin", high-priced yogurt on supermarket shelves has also become a member of "food assassin".
Last weekend, I went shopping in Shang Chao. I'm going to buy two bottles of yogurt in the dairy area.
4 boxes of yogurt, each box is only100g, more than 20 yuan, so I put it directly in the shopping cart. A checkout, some dumbfounded, "four small boxes of yogurt near 40 yuan, is really out of my expectation, when the checkout is really quite' meat'.
In today's consumer market, "fruit assassin", "snack assassin", "fast food assassin" ... and "food assassin" are lurking around.
Encountering the "food assassin" mainly comes from: on the one hand, there is no one-to-one correspondence between the purchased products and the price tag, so that consumers are inadvertently "consumed"; On the other hand, many consumers don't know the price when they buy it, but they are embarrassed when they check out. "Forget it, I'm sorry to put it back."
In fact, the emergence of "food assassin" lies in the mismatch between consumers' needs and expectations. Consumers feel "stabbed" mainly because the psychological expectation price is constantly being broken. Whether it is snacks or catering, customers will have a certain psychological price range when spending, and unexpectedly high prices will break this expectation. In addition, if we can't match high price with high quality, it will easily cause consumer dissatisfaction.
In short, I have seen many foods that I think are cheap, but it is easy to become a price assassin. Therefore, look at the price clearly before buying goods, and then check whether the price tag is accurate after buying; When weighing in bulk, tell the clerk his budget in advance and let him weigh as needed; When checking out, if the price is higher than the expected range, don't pay the bill because of face. You can return it before you pay, and it doesn't cost much.