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How do you think the public Dianping launched the "flash benefits" payment mode?

Shining favor this mode itself is the trend, from the beginning of the group purchase on-line very low discount to the back of the 3-5% discount to the back of the 7% discount to the present even 9% discount coupons can be sold, the trend is so, constantly pulling up the degree of psychological acceptance of consumers. Because of this model, the essence of the group purchase vouchers become discounted incidentally with the cell phone payment. This is right, or relying on the voucher discount incidental cell phone payment. And vouchers this thing itself is the offline merchants will be released 100 back to 20 yuan next time to consume with the online version of the twenty dollars. Then why not directly in the store discount, and then checkout with WeChat or Alipay scanning code payment? You can also avoid generating a payment code and then present this process to the cashier. Because there aren't as many landing teams. Alipay code payment is very convenient. First-tier cities must be very simple, are soldiers fighting for the place. What about the second and third tier? To land to have an agent to operate this thing. In the face of a bunch of merchants on WeChat payment as well as Alipay code-sweeping payment, most of them have a wait-and-see attitude. Merchants are not stupid, why store the original price of things to give you a point of draw, and to help you advertise? No subsidies, no users. Users more use Alipay sweep code - merchants more support Alipay sweep code. These two links are mutual, as long as the merchants take a wait-and-see attitude, it is super slow. But the group-buying piece, it's totally different. Because even in the second and third tier cities, the concept of group buying is going to be played out. And these years, the voucher discount is growing more and more, gradually to the present 88 against 100, 92 against 100, is not to eat a meal per capita 100 places, it is really to save the 20 yuan? Moreover, this model of incentives algorithm also has trouble. For example: group purchase a meal for two, generally group purchase orders have been set in the dishes, directly on; and if the cell phone to pay a discount to count, the advantage of course is that you can point to their favorite dishes, but if you want to pay on the cell phone, then the cell phone client must be generated and the guest order synchronization orders and then to settle the final payable amount, which in the middle of the need for a lot of construction to connect up. This paragraph is a deviation of understanding, because the whole consumption process is, waiter in the buy order link, take over the guest's cell phone, to confirm that the guest has paid the amount, (the amount has been discounted or credited amount, at the same time, there will be responsible for the cell phone to receive payment has been made by text message prompts, the merchant pc terminal backstage also has a real-time display. (The link is shortened, at least do not have to spend tens of seconds to the guests to find change and settlement).