how to write attractive wechat soft articles? In the final analysis, the function of soft writing is a means of marketing. As long as there are commodity transactions and the Internet, there must be a necessity for soft writing. A skillful marketing method is not only necessary for enterprises, but also very useful for personal publicity. So how to write a good soft writing? There are also many skills in how to combine the content closely with the article when promoting it. Step 1: Write attractive soft articles as the first choice. 1. Attracting with "profit" is different from other types of articles. Soft articles are generally articles published by merchants to promote products and brands, so be sure to attract with "profit" and directly indicate your interests in the title! Classic soft title: ◆ It is not a dream for a small webmaster to earn an annual income of 1 million yuan-my struggle course (XX website training soft title) ◆ "Leave your 11 yuan, and leave your hemorrhoids" (medical soft title) ◆ "Register as a member of XX website, that is, send a 111 yuan cash coupon" (XX online shopping mall soft title) 2. People are always greedy for fresh people with "new" Creating soft articles with news value will often cause a great sensation, especially when they are spread on the internet, and they can get more reprints. The commonly used words in news headlines here include: surprise, first time, first time, leading, innovation, finally, wind and water, undercurrent! Classic soft title: Reporter's Observation: The Rise of Online Project Outsourcing (the soft title written by the author for a Witkey Network), "Sunlight Disc in Our City" (the soft title written by the author for a real estate), "Apple AIR is the thinnest laptop in the world" (the soft title of Apple), "Finally, multi-function vehicles begin to interpret luxury with safety" (Tulang sedan) Therefore, with the help of this feature, the author must grasp a word "emotion" in the title of the soft article and use "emotion" to move the reader. When writing this title, the author must put his own feelings into it! Classic soft title: ◆ "Waiting in 2119, a gift that made her cry" (XX gift soft title )◆ "I broke up with my girlfriend for this website" (XX website soft title) ◆ "Husband, I can't stop smoking, wash my lungs" (XX health care products soft title) 4. When I was young, we listened to my father. It can be seen that "stories" have been with us since childhood, and story-based titles are more touching and attractive to read. Classic soft title: ◆ "The detours I walked in those years" (the soft title written by the author for an investment promotion manual )◆ "A Xiangfan man and his dream of century Huafeng decoration brand" (the soft title of XX decoration company) ◆ "My encounter with tea-picking beauties" (the soft title of XX tea) 5. The TV series "Latency" attracted people by "suspension" was broadcast that year, and the ratings were hot. Why is this one popular? The same is true for writing soft articles. From the title, it lays the groundwork for readers to read the text because of surprise and conjecture. Such titles should be interesting, enlightening and suspense-making, and can trigger the main body to answer. Classic soft title: ◆ "What made his car go to the point of no return? (The soft title written by the author of this article for an antirust product) ◆ "What happened in ten years" (the soft title of XX red wine) ◆ "Is high-end lactic acid pork a fool" (the soft title of XX food) ◆ "And then go to success? "(the soft title of XX training) 6. Like the charm and suspense of" secret ",everyone likes to hear all kinds of truths, and the human instinct for knowledge also makes everyone prefer to explore unknown secrets. Therefore, the title of the secret can often attract more attention. If you pay attention to the CCTV Spring Festival Gala, you will find that as soon as the annual magic is over, there will be a wave of secrets on the Internet, and related posts will be heated up. Commonly used keywords in this kind of title: secret, secret, truth, behind, unique skill, etc. Classic soft title: ◆ "Lose 11 Jin in half a month, the secret is made public for the first time" (the soft title written by the author for XX slimming products) ◆ "Behind the hot sale of pure beauty" (the soft title of XX cosmetics) ◆ "Nine methods to triple sales performance" (the soft title of XX training) ◆ ". The shocking secret of making a website at a low price "(the title of soft text in XX virtual operator) 7. The title of" danger "was first seen in the soft text of health care products, attracting readers' attention to soft text through intimidation, especially for patients with certain diseases, which can trigger * * * after seeing the relevant soft text! Later, this intimidation technique also began to change to state a fact, which can make others realize that his previous understanding is wrong or produce a sense of crisis. Classic soft title: ◆ "Hyperlipidemia, the precursor of paralysis! "(soft title of XX health care products) ◆" God, bone hyperplasia kills people! "(soft title of XX health care products) ◆" Heart of a 31-year-old man at the age of 61 "(soft title of XX health care products) ◆" I spend two-thirds of my life in bed, so why not choose a good mattress? "(soft title of XX mattress) ◆" If you don't care about calcium and vitamins, please continue to drink this kind of soybean milk "(soft title of XX food) 8. How to make readers feel closer with the soft title of" Q ",the simplest way is to say hello, just like a sentence that China people will ask when they meet," Have you eaten? " Obviously, it is often more attractive to attract readers' attention in the form of dialogue, asking questions, or calling them by their first names. Maybe even some people who are not asking questions will pay attention to this soft article because they are strange. Classic soft title: ◆ "XX, XX, they are all here, and you? "(the title of a soft article written by the author for an activity) ◆" Like Shanghai, fly by plane? "(sina shanghai Railway Station soft title) ◆" People born in 1982 come to talk "(XX product soft title) ◆" Who else wants IELTS, TOEFL and CJRE study materials? "(the soft title of XX training institution) 9. A good soft title is surrounded by" fun ",and readers will always remember it after reading it, which benefits from the language used by the soft creators. Vivid, humorous and witty language can make the title lively and witty, and appropriate rhetorical devices and homophonic effects can make readers memorable after reading it, even willing to spread it by word of mouth. Classic soft title: ◆ "Get rid of spots quickly, and don't leave acne" (XX soft title of acne cosmetics) ◆ "Clear with lithium" (XX soft title of mobile phone battery) ◆ "The shameless time is over" (XX soft title of moisturizing water) ◆ "Men and women who are on intimate terms will not sweat because there are XX air conditioners" (XX soft title of air conditioners) Especially when doing promotional activities, such inspiring titles are more common, but if you want to break away from the routine, you need to work hard. The author suggests that people can start with rebellious psychology and not let them do anything, so that readers often think about what to do. Classic soft article title: ◆ "Never start a business just to be a boss" (XX soft article title for investment promotion )◆ "Guo Zhen's suggestion: drink hot fruit Zhen in winter" (XX soft article title for drinks) Just now, we introduced how to write soft articles by using emotions, interests, things, threats, questions and declassification. 11. Anything about "celebrities" is concerned by the public, whether it's their work, their lives or their interests, etc. If the things or products you promote can be pulled aside from the celebrities, it will certainly attract the attention of many readers through the gimmicks of celebrities. I remember that when Lin Dan won the Beijing Olympic Games, he threw his shoes at the audience. On the second day, there were more than 111,111 Lin Dan champion shoes on Taobao, which was the star effect. Classic title: ◆ The Secret of Angie Chiu's 21-year-old Younger (soft title of a cosmetic )◆ Some of Li Bingbing's favorite bags (soft title of a brand bag )◆ Gong Li: L 'Oreal, You deserve it (soft title of a cosmetic) 12. In the information society, all walks of life have some recognition except public celebrities. Classic title: ◆ "Earn ten thousand yuan a day, the business experience of an entrepreneur" (a soft title written by this website for an investment promotion agency )◆ "Master ◆《PS XX tells you how to draw a watermelon" (a soft title of a training agency) ◆ "Master ◆《PHP teaches you how to hide files" (a soft title of a training agency) 13. Take advantage of "hot spots" to catch hot events and news in society. To guide readers to pay attention to soft articles and improve the click-through rate and reprint rate of soft articles, soft article writers can pay attention to recent hot events with the help of Baidu's search billboard. The hot spots here are as big as the Olympic Games, the World Cup, and the six gods going to heaven, as small as the labor shortage in society and the flower booking tide at Christmas. Classic title: ◆ "Shenzhou VI uses Patriot USB flash drive and can be erased for billions of times" (the soft title of a number )◆ "How can enterprises make use of e-commerce in the face of" labor shortage "(the soft title written by this site for a witkey network) ◆" Christmas flowers are scheduled to be popular on a flower network "(the soft title written by this site for a flower network) 14. During the time of" popularity "on the network, every once in a while, From DUANG~~DUANG~~ in the previous two years, you know, you can't afford to get hurt, and you don't give it to thousands of dollars, and then to Jackie Chan's spoken language recently, using these popular words with high frequency can also attract readers' attention to a certain extent. ◆ "Crushing the Crazy Stone Completely" (title of XX medical soft text) ◆ "How can you Hold it while the ◆《iPhonex lottery is in progress" (title of XX activity soft text) ◆ "OMG, the house price has really dropped" (title of XX real estate soft text) 15. With the help of "culture", poems, idioms and allusions, ancient Chinese, proverbs, two-part allegorical sayings, oral English, ◆ "The first video is called CCTV: the same root is different, and it is too urgent to fry each other" (soft title of XX video network )◆ "People only ask if you are the one if they don't buy an intermediary" (soft title of XX intermediary )◆ "Shuanghui" is in tears (soft title of XX food) Finally, we learn some other commonly used soft title writing methods: 16, exaggerated soft title. Classic title: A 31-year-old man's 61-year-old heart (soft title of XX health care products) ◆ "Tens of thousands of citizens raided XX home appliance store at night" (soft title written for XX home appliance store on this site) ◆ "The health of 2 million people is related to this view" (soft title of XX health care products) 17. Historical soft title The history of China has been up and down for 5,111 years. When it comes to XX history and XX dynasty, Using this feature, we can attract readers with the help of the most XX events in history when writing soft titles. Classic title: ◆ "The craziest women's dress sold in history and n times out of stock" (soft title of XX Taobao Store) ◆ "The cheapest group purchase in history is tonight" (soft title written by this site for XX Shopping Mall) ◆ "The most popular soft training course in history" (the author made his own soft title) 18. Contrastive soft title This kind of soft title shows its advantages by comparing with yourself or peers, so that readers can From the comparative soft title, we can also evolve and create varied soft titles and selective soft titles. Classic title: ◆ "XX brand service, beyond the national three-guarantee service category" (this site is a soft title written for XX shopping mall )◆ "China public relations faces a crossroads: go left, go right? "(soft title of XX public relations company) ◆" Wuliangye no longer stormed the party, government and army market "(soft title of XX wine) 19. How powerful are the numbers, what kind of spiritual collision the numbers can give people, and how big the effect of huge data will be? These questions don't need to be answered. We just need to seriously think about how shocked our hearts are when we encounter numbers. Shock a person's mind from numbers, find the answer to curiosity from numbers, and get a kind of power from numbers. Classic title ◆ "Look, he is the 91111th M-Zone person! "(mobile company soft title) ◆" 5 days, earn 3811 yuan! "(title of wealth management product soft text) ◆" Material China: Five Minutes PS to Produce a Beautiful LOGO "(title of XX website soft text) Step 2: How to write the soft text is attractive. Three points: Find the core appeal of soft text. Itching point: GoodExperience enjoyed by consumers. Pain point: TerribleFelling if you can't get this function. Benefit point: the solution (BenifitPoint) is called GTB core, which can be taken as a simple example. For example, a water heater brand G point: take a comfortable hot bath T point: high-rise hot water supply, always cold and hot B point: unique "high-rise constant temperature" technology, to prevent the water temperature from jumping and the ignition failure. At this time, the soft text basically meets the strategic requirements, and you can ask for a soft text fee of 311 yuan. But if you want to read a lot, you need a "first line". If you don't have a rope around the three points, wouldn't it be ridiculous? The first line: story hotspots, conflicts, thrillers, emotions, suspense, humor, disputes, celebrities, etc. That is, use story narration to pave the way and state GT, and finally end with B. Or take a water heater brand as an example. Title: Top SPA in Tang Dynasty: Does it cost 321,111 yuan to bathe in Yang Yuhuan? Text: the first line: the story of Huaqing Tang Chi making Yang Guifei's skin as coagulated as fat; Ancient expensive bathing facilities; SPA comes from China Point T: Modern people can't even compare with ancient people, and the water temperature can't make people enjoy Point G: Take a hot bath with peace of mind. Point B: High-rise constant temperature technology, give yourself a princess-class SPA. Say so much, and welcome to discuss the parts that are not easy to understand! Slipped away