Whether it is the "people-oriented" tourism management, or our traditional culture of the importance of people, these are the same in the root of the idea, such as the famous thinker Xunzi put forward the "water can carry the boat, the water is also overturned the boat, For example, the famous thinker Xunzi said, "Water can carry a boat, but water can also overturn a boat", and "The people are the foundation of the state, and the foundation is the foundation of the state. These traditional culture on the importance of people, the modern tourism managers to give the inspiration is to be in the management process will be placed in the most important position of the staff.
The development of the enterprise in order to peace. As tourism management is a comprehensive management content, a tourism line involves a lot of content, including recreation, tickets, food and beverage, accommodation, shopping, transportation and other links, these links on either one of the problems, will have a certain impact on the entire tourism trip. Only each link can do a good job of cooperating with each other to provide travelers with the best quality service, in order to achieve the optimization of the tourism industry in the management. In this sense, it fully reflects the traditional culture of harmony.
China's ancient Confucianism attaches great importance to the idea of "peace is precious", which can be applied to the present tourism management in the unity and cooperation between the various links. In terms of today's enterprise management, harmony should be the highest state of management, no matter what kind of management mode or means of innovation, in the final analysis, or in order to realize the overall harmony.
Personality power of the manager. In tourism enterprises to realize the innovation of management mode and management level improvement, on the one hand, in the specific management content and link on the effort, on the other hand, also need to fully rely on a manager's personality power. An enterprise manager's style to a large extent also reflects the style of an enterprise, which is also the embodiment of the manager's personality power. Confucianism puts forward the "inner saint and outer king's way", it shows the saint's charisma, the use of the saint's morality to do the example so as to influence others, which also shows that in China's traditional culture attaches great importance to the role of role models, which demonstrates the power of personality.
In addition, in the specific embodiment of the personality power of tourism managers, but also involves the motivation of subordinate employees. Motivation and encouragement is not a simple thing, but requires a certain method and art, but also has a very deep cultural connotation. In the motivation of employees, first of all, material incentives, and then give a certain spiritual incentives as a match, and finally add a certain assessment system to promote. These are only the most basic incentives, and can not achieve a more permanent incentive effect. Therefore, it is necessary to use the manager's personality power, in the staff's creativity and labor to stimulate at the same time, in addition to the staff's sense of group honor to cultivate at the same time, it is more important to use their own personality power and subordinate staff to do the communication of the heart. Specific practice is to give full respect to the staff, the staff to understand the subtle, the use of the inner goodness of the staff everywhere for the sake of the staff. At the same time managers must also put these into concrete action. China's traditional culture has mentioned "cast a peach, return to Li", the interaction between the hearts will be more conducive to the management of tourism enterprises.
Coordinated development between traditional cultural heritage and tourism development
Although traditional culture and China's tourism management are inextricably linked, but some areas of the lack of management of tourism, blind development, the development of its tourism industry to the protection of local cultural heritage has brought enormous pressure. How to realize the coordinated development between traditional cultural heritage and tourism development is the current tourism management in China must pay attention to the problem.
In-depth excavation of the traditional spiritual and cultural connotation of tourism resources. With the continuous development of China's tourism industry, the new era of tourism activities will not be limited to the natural scenery of sightseeing tours, but rather to specialize in cultural tourism and other high-level, high-knowledge content of the development of tourism forms, so in the process of tourism on the spirit of consumption and the pursuit of cultural experience is also more and more high. According to this development trend, in the relevant tourism management, must continue to develop some new products and new projects with deep traditional spiritual and cultural heritage. Specifically, the majority of China's scenic tourist areas should first of all on the development trend of the tourism market and the objective needs of tourists to carry out timely research, and at the same time to fully grasp the characteristics of their own cultural resources, and in the continuous completion of the innovation based on the introduction of all aspects of the traditional cultural tourism to make tourists satisfied.
The development of participatory and experiential forms of traditional cultural tourism. Tourism as a spiritual and cultural products, generally need to use the mind to feel, the need for tourism management process so that tourists have a kind of immersive sense of historical culture and historical events, rather than just shallow on the historical events and the form of historical things simply show. Take Kaifeng, the cultural capital of Henan Province in China as an example, in recent years, it has carried out some large-scale historical and cultural display activities, and opened a new cultural night market in the center of Madao Street, Bookstore Street and Daxiangguo Temple in Kaifeng City, in which Henan Yu Opera, Pan Drums, and local performing arts and acrobatics with strong local characteristics are publicized and processed to give full play to the advantages of the local characteristics and folk culture, while also realizing the advantages of deeper culture. While giving full play to local characteristics and folk cultural advantages, it also realizes the excavation of deep cultural connotations. At the same time, the rise of red tourism in recent years, as a spiritual and cultural product, to a large extent, is the inevitable result of people's higher pursuit of spiritual and cultural life, but also has a very unique spiritual value. For example, in the tourism often mentioned in the spirit of Yan'an, the spirit of the Long March, the spirit of Jinggangshan, these red spirit is not only through the tourism can be reflected, but almost become a new cultural form and cultural gesture in front of the people, so that the travelers in the tourism at the same time, to achieve the great men of history and the historical events of veneration and remembrance.
Realize scientific and reasonable planning and management of cultural tourism areas. First of all, in China's traditional cultural tourism management, the need to increase the layout adjustment of cultural tourism areas according to the differences in the functions of the city of residence, trade, finance, tourism and other sustainable development principles. Adjust and optimize the old city on the basis of highlighting the protection of famous historical and cultural cities. In the transformation and expansion of the old city, the construction of ecological projects into an important position in the construction projects within the region and the surrounding areas of the city in accordance with the requirements to stay enough to stay and build a good ecological land, strict "green line" management system, to ensure that the forest coverage rate, the rate of urban green space, the urban greening rate to meet the national standard of green garden city. Secondly, the comprehensive nature of the tourism industry determines that tourism planning must be a cross-industry, cross-region, cross-annual medium- and long-term plan, so tourism management must be led by the government, in accordance with the scientific principles of rationalization.
Do a good job in the basic education of traditional cultural tourism concept. The fundamental way of sustainable development of cultural heritage and protection lies in traditional cultural education. In the future, it is necessary to popularize the knowledge of cultural traditions through cultural education, so that the national awareness of the significance of the value of traditional culture and the sense of responsibility and mission to protect cultural heritage. In the process of implementing the concept of cultural tourism, it is necessary to publicize and educate all citizens, especially young people, residents of heritage sites and tourists, heritage workers and leading cadres at all levels, about the scientific knowledge, value and function of China's traditional culture, laws and regulations, with a view to raising the public's awareness of traditional culture, and to promoting the rational use, effective preservation and perpetual transmission of cultural heritage. At the same time, cultural tourism zones need to make traditional culture one of the priorities in tourism publicity. By holding cultural tourism press conference, promotion, distribution of exquisite brochures, production of CD-ROMs, in the tourism website dedicated to cultural tourism section, planning cultural tourism series of major festivals and activities and traditional culture-themed arts and cultural programs, combined with the Mid-Autumn Festival, the National Day and the Party and other major commemorative activities and holidays to organize a good cultural tourism publicity and promotion work, so that China's traditional cultural tourism in-depth popularity.