At present, there are many kinds of community operation tools on the market, each with its own characteristics and different functional positioning.
How to choose a suitable community operation tool from these various operation tools? Today, starting with the operation process of the community, I recommend the new tools necessary for 10 community operation!
Pull a new fission tool
For the small partners who do community operations, the first thing to do is to build a group to attract people. How to accurately find seed users and quickly expand the community size is the first problem that operators have to face. The following tools can be called "social fission growth artifacts".
1, jianqunbao
Jianqunbao is an efficient drainage tool to help enterprises achieve fan growth by forwarding event posters through friends circle.
The main functions of Jianqunbao are live code system and social robot.
The efficient and safe live code management system has broken the limit of 200 people in WeChat group and the limit of automatic expiration in 7 days. Users can enter the group by scanning the code, or they can count the scanned code data in real time to gain insight into the effect of active communication.
Intelligent robots will automatically push into the group, enter the group for verification, and propose words to improve the conversion rate.
The new fission mode of building Qunbao is to build Qunbao and make activity posters with live codes. After the first-level user scans the code and enters the group, the robot will automatically push the user a task of forwarding the poster, and the user will generate his own exclusive poster and forward it to the circle of friends. After completing the task, he can get a certain reward. After seeing the poster, the user's friends scan the code into the group and then continue to spread the poster. ...
After this six-step cycle, the powder-increasing closed loop of forward fission is completed.
2, explosion juice fission
Fruit juice explosion fission is a rare product in the market, which not only has the function of community fission, but also has rich group management functions. The tools of explosion juice fission mainly provide personal task treasure, group task treasure, WeChat official account task treasure, group fission and paid group entry tools.
The mode of group fission is similar to that of Jianqunbao, but the difference is that the customized service of exploding juice fission is more abundant, and the labeling function is provided. Users can choose to enter the groups they are interested in according to the tags, so as to realize the accurate drainage of the community.
In addition, the explosion juice fission also provides the functions of accurate expansion of personal number and simultaneous expansion of multiple official WeChat account matrices, and provides the functions of multiple micro-signal aggregation management. 1 Users can log in and manage multiple WeChat accounts, which improves the efficiency of community management.
Activation and conversion tools
After establishing a community through innovation, the next thing operators face is how to retain users and complete the activation and transformation of users. Here are also several operating tools recommended to operators.
3. Little U housekeeper
Xiao U housekeeper is an intelligent robot that provides WeChat group management services. Its convenience is that you don't need to use micro-signals as robots, you just need to buy services to open them. It can help operators to intelligently manage WeChat groups and make their work more convenient and efficient.
The function of Little U Housekeeper is mainly divided into four modules, namely, basic module, content module, entertainment module and group protection module.
The basic modules include: welcome language, keyword reply, regular reminder, group drainage and data statistics.
The content module can precipitate the text, voice, pictures, links and other contents in the group, which is a magic weapon for the content operation of WeChat group and can help the group owners realize the realization of the content. This is a very practical training, academic and hobby community.
Group protection module and entertainment module can help group owners to automatically clean up advertising powder, adjust community atmosphere and improve community activity.
4. Community partners
Community partner is a lightweight community operation tool, including mobile phone applet and PC. The biggest highlight is that it is not only a tool, but also deeply cultivates the social scenes of the community, providing solutions from the aspects of building groups, intelligently managing groups, intelligently synchronizing content and products, optimizing data feedback, etc., and improving the overall operation and management capabilities of the group.
Community partners provide diversified group operation scenarios such as group headlines, group solitaire, group activities, group topics, group gift certificates, group members, group live broadcasts and group distribution. With the help of group intelligent assistant, the automatic distribution and management of groups are realized, and guidance is provided for each distribution through data feedback. Help individuals and enterprises to activate the community efficiently, thus improving the activity and conversion rate of the community.
Community partners take artificial intelligence community platform service as the bottom core, and find the relationship links between group members through diversified and practical group tools and in-depth group data mining, so as to better activate and manage group members.
5. The whale rushed in.
Whale Punch Card is a domestic marketing solution service provider for small programs+education inspectors, focusing on customizing brand-specific small programs for educational institutions, teachers, media and communities, helping customers manage classes easily with one click, improving the renewal rate and recommendation rate of students, and reducing enrollment costs.
Whale punching tool includes learning system, supervision system, marketing system, AI system and live broadcast system, which is a complete closed-loop and lightweight learning product. The function of punching in the inspector can improve the completion rate of students, renew fees and transfer letters of introduction.
Real-time distribution tool
Live broadcast is the hottest outlet this year, which is not only reflected in the field of e-commerce, but also a good marketing and interactive way for many enterprises doing knowledge services and course training.
6. Go to school together
Schools are platforms for providing content realization services for knowledge-based communities. 100% live soundtrack, supporting multiple groups of simultaneous playback, real-time synchronization of voice, graphics, small videos, applets, files, links, etc. And the courses in the group will be stored in the live broadcast room immediately, which is convenient for replay at any time.
A school also provides a variety of forms of payment, including free, paid, sub-commission and other forms of realization, so that knowledge can be realized quickly. Moreover, the operation is very simple, and the mobile phone computer can operate without downloading software separately.
7. Little Goose Pass
Egong is an aggregation tool positioned as knowledge service and community operation. The product is a professional knowledge shop platform, which integrates a variety of teaching affairs, online school construction, school CRM, online live classroom teaching, knowledge payment and marketing interaction.
Goose Boy's knowledge store supports graphic, audio, video and live broadcast to meet the teaching needs of various courses. A variety of course marketing tools to help enterprises get customers quickly and continuously improve course sales.
Egong has also built a content distribution system to help content find accurate traffic and help traffic match high-quality content. Now tens of thousands of channel providers have joined in and achieved it through distribution.
Operation auxiliary tool
In addition to innovation, promotion and transformation, community operation often needs to do some basic work, such as designing posters, planning activities and doing questionnaires. Here are some commonly used operational auxiliary tools for everyone.
8. Band-aid
Band-aid is an easy-to-use online graphic design tool, which can be easily drawn without PS.
The platform provides pictures, fonts, templates and other materials, covering posters, new media marketing, printed materials, work documents, e-commerce, life and other scenes, which basically meets all the needs of community operations.
The operation is also very simple. Simply drag and drop to change the text and pictures, you can easily design the posters and pictures you need, which is very convenient and efficient.
9, graphite file
Graphite document is a new generation of cloud office software, which supports multi-person online collaborative editing of documents and forms, and has unique content-level security and traceability of the whole process.
Graphite documents can be used on both PC and mobile terminals, and you can work remotely anytime and anywhere. Unified management of writing-saving, efficient sharing of documents and forms, and the team can easily complete collaborative writing, scheme discussion, meeting minutes and information sharing. Try to use this tool when planning community activities.
10, test paper star
Questionnaire is a comprehensive platform, including questionnaire survey, evaluation, online examination, voting and 360-degree evaluation. Various industries provide rich questionnaire survey templates, and statistical analysis reports and original answers can be downloaded for free.
The questionnaire deeply integrates powerful functions such as WeChat group sending, red envelope lottery and questionnaire password. , help easily complete various online questionnaires such as market survey, social survey and satisfaction survey. This is an important weapon for community operations to promote powder absorption.
The above are the commonly used and easy-to-use tools recommended for everyone in 10 community operation. Of course, useful community operation tools are far more than these. You can choose the right tools according to your own industry and needs.
In fact, no matter what kind of tools are used, they all play an auxiliary role. The core of community operation still lies in people, whether they have invested deep feelings in the community, whether they can spend long-term energy to build the community, and whether they can make the community a community with temperature, rather than just treating the community as a tool for realizing it.