It is reported that Taobao Live Broadcasting Platform hopes to cooperate with organizations with rich experience and successful cases in the field of live broadcasting, and has released "Instructions for Recruitment of Taobao Live Broadcasting Partners" to the mass media platforms, as follows.

1. Qualification requirements for institutional companies:

1) An enterprise must be an independent legal person with a fixed office space and be a general taxpayer.

2) The company has been registered for more than 1 years, and the business scope of the company needs to be related businesses such as Talent, Media and Red Man, and it has been engaged in related businesses for more than half a year; ;

3) The registered capital of the company is 51W or more.

Second, the types of institutional companies:

1) Red Man Brokerage Company, 2) Artist Brokerage Company, 3) Model Brokerage Company, 4) Media Alliance, 5) Advertising Company, 6) Vertical Community and Content Platform, which are rich in high-quality talent resources. How to open Taobao live broadcast

Third, the types of talents provided by the organization:

1) star artists, 2) self-media, 3) celebrities and 4) network anchors;

IV. Basic requirements for institutional cooperation:

1) High-quality anchor: The talents required to be introduced must have certain fan influence on social platforms such as Weibo, or sign models or artists for KOL, well-known public accounts and platforms in certain professional fields; Influential people are given priority.

2) number of anchors: the new cooperative organization can introduce 21 anchors in the first month. If it can pass the examination according to the organization management norms, more anchors will be allocated, otherwise the agreement will be terminated.

3) activity: the weekly activity of the introduced talent is kept above 61%, and the monthly live broadcast duration requirements can be found in the contract agreement. The introduced talent must actively cooperate with the participating platforms to organize various activities.

4) Content: the content released by the talent must meet the platform requirements and meet the platform's qualification requirements for live video broadcast and big V certification.

it is suggested that institutions should evaluate whether they can meet the cooperation requirements and management assessment standards before submitting cooperation applications.

Attachment:

Basic requirements for cooperation of Taobao live broadcast organizations

Management standard of Taobao live broadcast organizations

V. Settlement method of institutional cooperation:

At present, Taobao Daren platform mainly provides the following cooperation methods, which is convenient for applicants to choose cooperation methods according to their own actual conditions:

A, CPS settlement:

Commission sharing: the commission sharing obtained by institutional participants on Taobao Daren platform, See

B for the specific sharing rules. Gift Reward Settlement:

C. Business Ali V Task Platform Cooperation:

VI. Other Precautions

A. After the organization has passed the pre-qualification of cooperation, the anchor account needs to be approved separately before the live broadcast authority can be opened. Generally, it is required that at least a single external platform is active for more than 2 weeks.

B, the agency cooperation channel does not support the application for opening the live broadcast rights of the store identity account for the time being, nor does it accept the application for opening the live broadcast rights of the Taobao V account;

VII. Cooperation registration channel:

1 Cooperation to provide information [it is very important not to make mistakes, all of which are indispensable. Those who meet the basic cooperation conditions will cooperate on the basis of merit, and those who provide false application materials will be dealt with seriously. Once found, please do not attach videos, contracts and other materials directly to the annex, please try to provide links for viewing]:

1) Application form for cooperation information of talents, excel version < p.

requirements: the original scanned or actually photographed drawings shall be stamped with the official seal; During the business term; Has participated in the annual inspection, the annual inspection stamped clearly.

4) certificate of general taxpayer of the company, in JPG format.

requirements: the original scanned or actually photographed drawings shall be stamped with the official seal;

5) introduction and advantages of the company. PPT format or PDF format or word format, including qualifications, teams, awards, cases, etc. For example, the top ten influential institutions in Weibo in 2116; * * * Platform TOP1 Trade Union in 2116; Detailed anchor introduction, management and cultivation processes and mechanisms and specific case materials are preferred, and you can attach your outstanding achievements in other live broadcast platforms;

6) Please provide the information list of at least 11 quality anchors that have signed up.

① The anchor list needs to include the anchor's real name, screen name, contact information, main external platform accounts, links, number of fans and screenshots, with the priority of over 11w; Don't add fan data on multiple platforms), the talent profile of the anchor's award-winning experience, the anchor video or the signing contract; See the template for details.

② External platforms include Weibo and other live broadcast platforms; Personal profile, personalized signature or top content of the external platform account of the contracted anchor should indicate that it is * * * * the contracted artist or anchor * * * *;

Reference example:

③ At least one of the anchor video and the anchor signing contract must be selected, and both of them can be provided completely.

④ anchor video requirements:

the anchor must appear in the video himself, with a face value of more than 7 points, and the oral broadcast is smooth. How to join the live video Taobao is about 1 minutes. Content requirements for the opening broadcast of the anchor: My name is * * * *, and I am the contracted anchor of * * * *.

this video can be recorded on any video website, as long as the organization provides the video link;

⑤ Requirements for signing an anchor contract:

At least the first page of the contract, the signature page and a copy of the anchor's ID card are required.

Please name a single file with the anchor's real name or net name, and name the overall package file with the name of the organization company.

please compress and name the contents of the above six categories of materials. The naming rules are: XX company applies for cooperation with Taobao Live Broadcasting Agency

E-mail submission, and the naming rules are: XX company applies for cooperation with Taobao Live Broadcasting Agency-application date

Note: please don't modify the data template form, increase the number of columns and rows at will, and change the template form at will. Thank you. No maps are mainly described in the form.

information docking email:

please email all information to wen.caiw@taobao.com.

The latest application materials for cooperation were submitted by email before Wednesday, and the review results are about every Thursday and Friday. Thanks!

what if the approval fails?

1) If the company's qualifications are not up to standard, it is suggested to wait until the company's qualifications are up to standard before submitting the cooperation application;

2) If the anchor qualification does not meet, there may be at most 1 opportunities to submit supplementary information;

The above is the related content that Xiaobian brings to you, and the article will be introduced to you here.