Master Bao is a pastry brand. According to the public information of China Trademark Network, the trademark application/registration number of Master Bao is 2 17 18200A, the application date is 20 16 10 year1October 28th, and the registration announcement date is 20/kloc-0. Moon cakes; Snacks based on grains; Bean powder; Edible starch; Whip cream preparation. On October 20 13, jingbao catering management co., ltd applied for registration of "master Bao" trademark, and on October 20 14, it officially obtained the trademark ownership of "master Bao". Bao is the founder of a bakery. In 2004, he opened his first bakery near China Communication University in Chaoyang District, and founded a brand named after his surname "Master Bao". Because the cake is delicious and distinctive, "Master Bao" has become an online celebrity, and many consumers queue up to buy it. In 20 17, "Master Bao" also opened the store to Shanghai People's Square and other places. Beijing Bao Catering Management Co., Ltd. initiated 18 lawsuits against franchisees developed by Beijing Catering Management Co., Ltd. in many places across the country. Seven cases have been concluded in Nanjing, Suzhou, Beijing and other places, and the court ruled that the defendant had trademark infringement. Master Bao's trademark rights protection case was selected as one of the top ten intellectual property cases in Nanjing Court in 20 18.

In June 2009, Bao and his wife Peng Moli founded the first "Beijing Bao Shifu Baking House" with "Bao Shifu" as the core brand in Beijing. To sum up, Master Bao is a brand in Beijing.