1, main title: This is the key point of POP, which can best keep the eyes of the audience, so the font must be eye-catching, eye-catching, clear and easy to read, and the number of words should not be too many, and it will be read in about 2 seconds.

2. Subtitle: If the main title can't fully explain the content, or to make the content more attractive to the audience. The supplementary explanation of subtitles is necessary, so subtitles have the function of making the finishing point. But the main title

If you can't attract the audience, then the audience will not be interested in watching subtitles. This popular design is a failure. Specifically, the audience's eyes can be transformed from the main title-subtitle-the explanatory text of the specific content, like this.

Fashion is success.

Second, the decoration

Decorative frames and pattern shading are common methods. Among them, the modification of words is very important, but it should be noted that large characters without modification will appear monotonous, and too many small characters will hinder reading. POP ads are not blogs.

Profound and profound, but easy to learn and difficult to master, not a few words can tell all the mysteries. Let's write here for the time being, and hope to discuss it in detail later.

Third, the explanatory text

Explanatory text is a copy that fully explains the content and purpose in the design of hand-painted POP posters. When writing, you should pay attention to:

1, concise and to the point, to avoid sentences that are not fluent.

The most attractive information should be written in front to induce readers to continue reading.

3. The number of writing lines should be within 7 lines as far as possible, and each line should not exceed 15 words.

Illustration of verb (abbreviation of verb)

POP expressed only in words is monotonous, and illustrations are a good way to adjust it, but try to avoid being too fine and rough.

Six, other matters needing attention

1, no more than three colors, usually red, blue and black.

2. When writing, write down the name of the whole product and indicate the specifications.

3. When writing the price, pay attention to the obvious size of the numbers before and after the decimal point.

4. In principle, there should be no more than two items on a POP, otherwise the visual impact will not be achieved.

5, to indicate the original price and current price, to reflect the degree of price reduction.

How to design a pop poster? Layout design of POP poster

Layout design, that is, composition, refers to conveying commodity information clearly and quickly to people in a relatively short period of time, so as to achieve the purpose of profit. The content displayed in the poster needs to be dealt with in reality, proportion and tone to achieve the publicity effect. The most important thing for a beautifully made poster is the layout design, that is, the advertising content is reasonably and vividly made on a certain size and size of the layout, so as to attract consumers' attention and achieve better sales purposes.

Layout design is to reasonably arrange the relationship between primary and secondary content and color. In composition, we should make full use of visual laws to highlight key points, give posters a sense of direction and order, and guide consumers to look at what first, then what, and what is the key point. Pay attention to the blank space in the poster. The general ratio is 3: 7 or 4: 6. Composition is also a division to achieve the ideal layout effect. Image segmentation mainly depends on lines or surfaces. An excellent poster work is mainly reflected in the coordination and change of each part after the picture is divided. Usually, the layout segmentation of posters is divided into horizontal segmentation, vertical segmentation, vertical and horizontal cross segmentation, variability segmentation and so on.

When people look at a certain visual point, their eyes will soon focus on this point and remain motionless. Using the principles of emphasis and attraction, contrast and blank, balance and change, movement and rhythm, the layout of posters is scientifically designed. The contents of the poster mainly include: title, text, illustrations, borders, etc. Its manufacturing steps are usually three steps: typesetting, drawing and coloring.

The subtitles in Popper's works are very important visual communication, so it is necessary to outline the most important subtitles in his works. Usually, poster POP fonts include movable type, orthographic type, soft type, chubby type and hollow type. In order to highlight the theme, you can do some artistic design on the font, such as adding borders, color contrast, deformation and so on. When highlighting the preferential price of a product, we can make a strong contrast between the original price and the current price in size and color, thus attracting consumers.

How to make related POP posters by hand-painted POP on National Day? Can you design a popular poster for National Day? If you can't design a National Day pop poster, you can refer to the following National Day pop poster design pictures.

The original "post" of the poster was originally converted from the "post" posted on the post, and the notice posted on the post can be called "post". In terms of design terms, "poster" and "poster" can be defined as "a kind of plane advertising poster medium" or "a kind of large-scale printed advertisement posted". POP advertisement is the abbreviation of Piontofpurchaseadvertising, which is translated into "point of purchase advertising" in Chinese. All advertisements displayed in places where goods are purchased are called POP advertisements, which aim to attract consumers' attention, induce them to enter stores, and then stimulate their desire to buy. POP emphasizes the position of consumers, and it is an advertisement designed from the convenience of customers. Successful POP has the decisive ability to make customers buy goods, which is the end of advertising activities and the starting point of promotion. Poster posting location can be freely selected, and several posters can be posted in one place to enhance the impression. Posters are not only easy to paste, but also can be displayed for a long time, and can be repeatedly appealed to collect repeated effects. POP must be exposed where it is sold, which is the biggest difference from posters. Although in a limited place, the scope of the performance is still full of infinite diversity. This form of advertising can be seen almost everywhere, not only in supermarkets, but also in department stores, book shopping centers, restaurants, fast food restaurants, fashion shops and other places, and we can often see hand-painted POP posters.