Since the concept of new retail was put forward, some physical retailers have been unable to sit still, and many physical retailers are also paying attention to new retail. However, at present, the transformation cost of the new retail "unmanned shop" concept is still relatively high, and the current landing effect of this concept is not compatible with all consumers in the original model, so O2O is still needed. In fact, it only takes three steps for physical retailers to transform O2O.

Step 1: Build an online platform and move products and services online. Of course, we mean the way of consuming products or services.

For example, we have a convenience store. At this time, you can make a micro-mall, you can choose a third-party platform in the official WeChat account, and the eight-city platform can provide home delivery service for consumers (WeChat users have a wide range, and most consumers can cover it), because most people's consumption habits are cultivated by e-commerce platforms and take-away platforms.

Step 2: Drain our online store, and you can get traffic through the QR code in the store, leaflets, and forwarding prizes.

For example, it is also a drainage method to set up a sign at the cashier's desk in the store, paste a poster of "ordering online and delivering goods to your door" and hang the same poster at the door of the store with a door-type display stand to let passers-by know. In addition, we should not be too passive. We still have to take the initiative to print some leaflets and distribute them to surrounding residential areas and office buildings.

Step 3: Create a membership system for our store online, or you can create it for free through the Eight Cities platform to avoid stealing consumers like other businesses in the market.

After the second step, there will naturally be some orders, so we will become members, and we will get points for consumption and exchange them for distribution vouchers. In this case, if other businesses want to compete in this way, they will inevitably spend a lot of money, and retail itself is not suitable for such competition, so they can firmly grasp their customers.

There are still some things to pay attention to when doing it. For example, when we attract customers in the early stage, it is best not to charge distribution fees, so that consumers can experience such services without scruples, otherwise it will be difficult to develop without orders in the early stage. In addition, when we make a sign or leaflet, we must design the QR code more clearly. If there are not many consumers who have experienced in the early stage, we can also choose to do some activities to forward and get distribution vouchers, so as to better open up the market.