(A) the preparation of CIS planning
Focusing on the company's operators, the Planning Committee first studies the CIS plan, carefully discusses the reasons why enterprises must implement CIS, and understands the significance and purpose of implementing CIS. Then, the general scope of CIS plan is determined: Is it just to improve the logo and symbol modeling of enterprises? Or should we thoroughly re-examine the whole enterprise concept?
Generally speaking, the members of CIS planning committee are all selected from the middle-level directors of various departments of the company, and 5 ~ 10 is the most suitable. At the same time, enterprises can also invite experts to give lectures in the company, or send people to enterprises that have implemented CIS to listen to other people's experiences and opinions. Once a decision is made to implement CIS, a CIS committee should be organized to design a predetermined timetable for future plans, and at the same time decide which professional CIS design company is responsible. Generally, the introduction time of CIS plan takes about one and a half years, and the shortest one takes one year.
(B) Analysis of the current situation of enterprises
The current situation analysis includes the internal environment and external environment of the enterprise.
For the analysis of the internal environment of an enterprise, firstly, it is necessary to conduct awareness survey, and the top person in charge of the enterprise must hold talks with the heads of various departments, even interview employees, and then conduct corporate image survey and visual inspection. , so as to find out the current problems faced by the company and clarify the theme in the CIS plan.
The analysis of enterprise external environment refers to the analysis of modern society, such as the analysis of the current market situation and the image analysis of other enterprises. Only in this way can we truly grasp the position of the company in the industry and explore and examine its future existence orientation.
(3) Definition of concepts and fields
According to the grasp of the present situation in the second stage, we can re-examine the enterprise concept and professional field.
Based on the business will, social and market background of the enterprise, etc. Predict the situation in ten or twenty years to determine the company's career field. At the same time, compare the existing enterprise concept with the present and future, and plan the scope of enterprise activities accordingly.
(D) the adjustment of enterprise structure
After examining the internal structure of the enterprise according to the enterprise concept and occupation field, we must immediately carry out the work of improving quality of enterprise. With the assistance of external CIS professional companies or consultants, the internal organizations and systems as well as information transmission systems are established to shape the new quality of the enterprise.
(e) performance integration
"Performance" includes two aspects: action performance and visual performance.
Action performance refers to the new enterprise activities that will inevitably appear in the process of enterprise structure adjustment. Regarding employee actions, we can actively promote internal promotion activities, launch a company-wide enterprise concept infiltration plan, and unify the overall actions of the enterprise.
Secondly, the performance of enterprises in visual media must also be unified. According to statistics, visual information accounts for about 80% of people's physiological information intake function, which must be paid special attention to.
The synthesis of design performance is a sharp weapon to convey corporate image, and it is also closely related to the efficiency of information transmission and media production.